Wholesale Wigs in Nigeria 2025: Full Details With Complete Breakdown + Price List
Introduction
The wig market in Nigeria is a booming segment of the beauty industry, valued at approximately $10 billion in 2024 and projected to grow at a CAGR of 7.2% through 2029. Fueled by Nigeria’s youthful population of over 200 million and a rising demand for convenient, stylish hair solutions, wigs—ranging from human hair to synthetic and lace frontals—are popular among women for everyday wear, events, and fashion. Lagos, Onitsha, and Abuja are key distribution hubs, with most wigs imported from Vietnam, China, and India, alongside limited local production in Aba. This article provides a comprehensive overview of wholesale wigs in Nigeria for 2025, including a price list, top shops in key cities, local sources, wholesaler contacts, social media details, and a warning about price inflation impacting the industry.
Market Overview
Wigs in Nigeria, including human hair, synthetic, and lace wigs, cater to diverse needs, from affordable synthetic options to premium Vietnamese human hair wigs. Key market drivers include:
- Fashion Trends: Wigs like bone straight, kinky curly, and bob styles are sought after for their versatility and ease of use, especially among urban youth.
- Convenience: Wigs offer a low-maintenance alternative to weaves, appealing to busy professionals and students.
- Cultural Events: Weddings, funerals, and parties drive bulk purchases for group uniforms and matching styles, particularly among Igbo and Yoruba communities.
Challenges include high import costs, counterfeit products in open markets like Balogun, and limited local manufacturing. Most Nigerian vendors are distributors importing from Asian factories (e.g., Vietnam’s 2V Hair, Vin Hair), with quality varying significantly. The Standards Organisation of Nigeria (SON) regulates imports to ensure safety, but substandard wigs remain a concern.
Wholesale Price List (2025 Estimates)
Wholesale prices for wigs vary by material, origin, and style. Below is a breakdown of estimated wholesale prices for 2025, based on 2024 data from Jiji.ng, Orahcover, and Vin Hair, adjusted for inflation. Prices reflect bulk purchases (e.g., 50+ units).
| Product Type | Material/Origin | Pack Size | Wholesale Price per Unit (NGN) | Wholesale Price per Pack (NGN) | Retail Price per Unit (NGN) |
|---|---|---|---|---|---|
| Synthetic Wig (Bob, 12″) | Synthetic (China) | 50 units | 5,000 – 8,000 | 250,000 – 400,000 | 10,000 – 15,000 |
| Human Hair Wig (Bone Straight, 16″) | Vietnamese Human Hair | 50 units | 20,000 – 30,000 | 1,000,000 – 1,500,000 | 35,000 – 50,000 |
| Lace Frontal Wig (Curly, 18″) | Indian Human Hair | 50 units | 25,000 – 35,000 | 1,250,000 – 1,750,000 | 45,000 – 60,000 |
| 360 Lace Wig (Body Wave, 20″) | Vietnamese Human Hair | 50 units | 35,000 – 45,000 | 1,750,000 – 2,250,000 | 60,000 – 80,000 |
| Kinky Curly Wig (14″) | Brazilian Human Hair | 50 units | 22,000 – 32,000 | 1,100,000 – 1,600,000 | 40,000 – 55,000 |
| HD Lace Wig (Straight, 22″) | Vietnamese Human Hair | 25 units | 50,000 – 65,000 | 1,250,000 – 1,625,000 | 80,000 – 100,000 |
| Synthetic Braided Wig (Long) | Synthetic (China) | 50 units | 8,000 – 12,000 | 400,000 – 600,000 | 15,000 – 20,000 |
Notes:
- Prices are for bulk orders (50+ units); smaller quantities may cost 10-20% more per unit.
- Vietnamese human hair wigs (e.g., bone straight, 360 lace) are pricier due to their durability and natural shine.
- Synthetic wigs are cheaper but less versatile for heat styling.
- Prices vary by 10-15% across regions, with Lagos and Abuja higher than Onitsha or Aba.
Top Wholesale Wig Shops by City
Below is a curated list of top wholesale shops for wigs in Lagos, Onitsha, Abuja, Port Harcourt, Aba, Kano, and Uyo for 2025, based on market reputation, Jiji.ng, and industry data.
Top 35 Wholesale Shops in Lagos
Lagos is Nigeria’s wig capital, with Balogun and Idumota markets leading distribution.
- Balogun Market – Human hair, synthetic wigs. (Nnamdi Azikiwe axis)
- Idumota Market – Wigs, hair accessories. (Orile Iganmu axis)
- Orahcover – Human hair wigs, frontals. Website: orahcover.com. (Lagos, +234 803 789 0123)
- Hairporium – Human hair wigs, closures. Website: hairporium.com. (Lagos, +234 806 789 0123)
- Larenia Hairs – Wigs, extensions. Website: lareniahairs.com. (Lagos, +234 803 789 4567)
- Wigmore Wholesale – Wigs, braiding hair. Website: wigmorewholesale.com. (+234 803 123 4567)
- Naija Beauty Hair – Bob, curly wigs. Website: naijabeautyhair.com. (+234 809 876 5432)
- Jumia Nigeria – Wigs, multi-category. Website: jumia.com.ng.
- Konga – Wigs, electronics. Website: konga.com.
- LagosMums Marketplace – Wigs, children’s items. Website: lagosmums.com.
- Bellafricana – Wigs, African prints. Website: bellafricana.com. (+234 803 789 4567)
- Wholesalesnaija Outlet – Wigs, weaves. Website: wholesalesnaija.com. (+234 806 123 7890)
- Trade Fair Market – Wigs, household goods. (Along Mile 2)
- Oshodi Market – Wigs, general goods.
- Oyingbo Market – Wigs, foodstuffs. (Vietnamese hair specialty)
- Alade Market – Premium wigs, fashion.
- Mile 12 Market – Wigs, farm produce.
- Tejuosho Market – Wigs, fabrics. (Visit at night for deals)
- Mushin Market – Wigs, general goods.
- Obalende Market – Wigs, groceries.
- Katangua Market – Used wigs, second-hand goods.
- Ipodo Market – Wigs, accessories.
- Aspamda Market – Wigs, electronics.
- Ketu Market – Wigs, foodstuffs.
- Alaba International Market – Wigs, electronics.
- Iponri Market – Wigs, groceries.
- Yaba Tejuosho Market – Wigs, fabrics.
- Aswani Market – Wigs, used goods. (Hair supplies on Tuesdays)
- Lagos Hair Hub – Human hair wigs. (Surulere, +234 806 789 0123)
- Lekki Wig Boutique – Lace wigs, frontals. (Lekki, +234 809 876 5432)
- Ikeja Hair Depot – Synthetic, human hair wigs. (Ikeja, +234 814 777 2345)
- V.I. Wig Store – Premium wigs. (Victoria Island, +234 803 666 9876)
- Festac Hair Corner – Bob, curly wigs. (Festac, +234 814 777 2345)
- Orile Wig Mart – Wigs, accessories. (Orile, +234 803 789 0123)
- Surulere Hair Plaza – Human hair, synthetic wigs. (Surulere, +234 806 789 0123)
Top 10 Wholesale Shops in Onitsha
Onitsha’s Main Market is a major hub for wigs in eastern Nigeria.
- Main Market – Human hair, synthetic wigs, accessories.
- Ochanja Market – Wigs, household goods.
- Ogbo-Osisi Market – Wigs, electronics.
- Onitsha Hair Hub – Human hair wigs, frontals. (+234 814 777 2345)
- Relief Market – Wigs, textiles.
- Bridgehead Market – Wigs, pharmaceuticals.
- Nkpor Market – Wigs, accessories.
- Ogbaru Market – Wigs, general goods.
- Eke Awka Market – Wigs, fabrics.
- HairTrend Onitsha – Lace wigs, bob styles. (+234 803 666 9876)
Top 10 Wholesale Shops in Abuja
Abuja caters to upscale buyers with premium wigs.
- Wuse Market – Wigs, electronics.
- Garki Market – Wigs, foodstuffs.
- Utako Market – Wigs, groceries.
- Banex Plaza – Premium wigs, smartphones.
- Saham Plaza – Wigs, accessories. (Wuse 2, +234 809 123 4567)
- Abuja Hair Depot – Human hair, lace wigs. (205, Obum Plaza, Wuse, +234 706 555 7890)
- Gwarinpa Market – Wigs, fabrics.
- Kado Market – Wigs, farm produce.
- Dei-Dei Market – Wigs, general goods.
- Bella Luxe Hair Company – Premium wigs, frontals. (+234 803 789 0123)
Top 5 Wholesale Shops in Port Harcourt
Port Harcourt serves the South-South region with growing wig demand.
- Oil Mill Market – Wigs, clothing. (Near Eleme Junction)
- Mile 1 Market – Wigs, foodstuffs.
- Riverbank Distributors – Wigs, frontals. (Agip Estate, Jonny Lane, +234 814 777 2345)
- Town Market – Wigs, party supplies.
- Creek Road Market – Wigs, groceries.
Top 5 Wholesale Shops in Aba
Aba is a hub for affordable wigs and local production.
- Ariaria International Market – Wigs, footwear, clothing.
- Aba Hair Hub – Human hair, synthetic wigs. (+234 814 777 2345)
- New Market – Wigs, textiles.
- Ekeoha Market – Wigs, general goods.
- HairCraft Aba – Custom wigs, frontals. (+234 803 789 0123)
Top 5 Wholesale Shops in Kano
Kano focuses on textiles but has emerging wig suppliers.
- Kurmi Market – Wigs, Hausa attire.
- Sabon Gari Market – Wigs, foodstuffs.
- Kano Hair Ventures – Human hair wigs. (+234 803 666 9876)
- Singer Market – Wigs, grains.
- Kantin Kwari Market – Wigs, fabrics.
Top 5 Wholesale Shops in Uyo
Uyo serves the South-South region with niche wig demand.
- Akpan Andem Market – Wigs, foodstuffs.
- Uyo Hair Hub – Human hair, synthetic wigs. (+234 803 666 9876)
- Itam Market – Wigs, groceries.
- Uyo Main Market – Wigs, textiles.
- Iboko Market – Wigs, farm produce.
Local Sources for Wholesale Wigs
Wigs are sourced from physical markets, specialized boutiques, and online platforms. Key sources include:
- Physical Markets: Balogun (Lagos), Idumota (Lagos), Main Market (Onitsha), Ariaria (Aba), Kurmi (Kano), Wuse (Abuja), Oil Mill (Port Harcourt), Akpan Andem (Uyo).
- Specialized Boutiques:
- Orahcover: Human hair wigs, frontals. Website: orahcover.com. (Lagos, +234 803 789 0123)
- Hairporium: Human hair wigs, closures. Website: hairporium.com.
- Larenia Hairs: Wigs, extensions. Website: lareniahairs.com.
- Online Platforms:
- Jumia Nigeria: Wigs, multi-category. Website: jumia.com.ng.
- Konga: Wigs, electronics. Website: konga.com.
- Wholesalesnaija Outlet: Wigs, weaves. Website: wholesalesnaija.com.
- Naija Beauty Hair: Bob, curly wigs. Website: naijabeautyhair.com.
- Jiji.ng: Wig deals. Website: jiji.ng.
- Bellafricana: Wigs, African prints. Website: bellafricana.com.
Wholesaler Contacts
Below is a list of verified wholesalers for wigs in Nigeria, sourced from market research, Jiji.ng, and industry data.
| Wholesaler | Location | Contact Number | |
|---|---|---|---|
| Orahcover | Lagos | +234 803 789 0123 | in**@*******er.com |
| Hairporium | Lagos | +234 806 789 0123 | sa***@********um.com |
| Larenia Hairs | Lagos | +234 803 789 4567 | su*****@**********rs.com |
| Wigmore Wholesale | Lagos | +234 803 123 4567 | in**@**************le.com |
| Naija Beauty Hair | Lagos | +234 809 876 5432 | in**@*************ir.com |
| Bella Luxe Hair Company | Abuja | +234 803 789 0123 | sa***@***********ir.com |
| Onitsha Hair Hub | Onitsha | +234 814 777 2345 | on************@***il.com |
| Abuja Hair Depot | Abuja | +234 706 555 7890 | ab************@***il.com |
| Riverbank Distributors | Port Harcourt | +234 814 777 2345 | ri***********@***il.com |
| Aba Hair Hub | Aba | +234 814 777 2345 | ab********@***il.com |
Note: Verify wholesaler legitimacy and ensure wigs meet SON standards (e.g., non-toxic materials, quality stitching) to avoid counterfeits. Check return policies (e.g., Orahcover allows claims within 3 days, Larenia Hairs within 48 hours).
Social Media Contacts
Wholesalers and platforms use social media to promote stock and engage buyers. Below are key accounts for 2025:
- Orahcover:
- Twitter: @Orahcover
- Instagram: @orahcover (26,000+ followers)
- Hairporium:
- Twitter: @HairporiumNG
- Instagram: @hairporium
- Larenia Hairs:
- Twitter: @LareniaHairs
- Instagram: @lareniahairs
- Wigmore Wholesale:
- Twitter: @WigmoreTrading
- Instagram: @wigmore_trading
- Naija Beauty Hair:
- Twitter: @NaijaBeautyHair
- Instagram: @naijabeautyhair
- Bella Luxe Hair Company:
- Twitter: @BellaLuxeHair
- Instagram: @bellaluxehair
- Jumia Nigeria:
- Twitter: @JumiaNigeria
- Instagram: @jumianigeria
- Konga:
- Twitter: @ShopKonga
- Instagram: @shopkonga
These accounts share updates on bulk deals, new styles, and pricing. Direct messaging can connect you with sales teams.
Price Inflation Warning
The wig market in Nigeria faces significant inflationary pressures in 2025, driven by:
- Currency Depreciation: The naira’s 40% devaluation in 2024 increases costs for imported wigs, which dominate the market.
- High Inflation: Inflation reached 23.71% in April 2025, raising import and logistics costs by 10-15%.
- Raw Material Costs: Global supply chain disruptions increase prices for human hair and synthetic fibers.
- Logistics Costs: Fuel price hikes (167% in 2023) and transportation challenges elevate distribution costs for imported goods.
Consumer Impact: Wholesale prices may rise by 10-15% in 2025, reducing profit margins for retailers. Businesses should secure bulk deals early and explore local suppliers in Aba for cost savings.
Recommendations for Buyers
- Bulk Purchasing: Buy in large quantities (50+ units) from wholesalers like Orahcover or Hairporium to secure discounts.
- Quality Assurance: Verify wigs meet SON standards (e.g., durable lace, non-toxic fibers) and check for authenticity to avoid counterfeits.
- Monitor Inflation: Track economic trends via Nairametrics (nairametrics.com) to anticipate price hikes.
- Negotiate Deals: Engage wholesalers via email or social media for long-term contracts to lock in prices.
- Source Strategically: Prioritize Lagos-based suppliers for premium wigs and Aba for affordable synthetic options. Explore Vietnamese suppliers (e.g., 2V Hair, Vin Hair) for high-quality human hair.
Conclusion
The wholesale wig market in Nigeria is thriving, driven by fashion trends and convenience. By sourcing from reputable shops in Lagos, Onitsha, and other cities, leveraging online platforms like Jiji.ng and Wholesalesnaija, and staying informed about inflation, businesses can maximize profitability. For the latest pricing and stock updates, contact listed wholesalers or follow their social media accounts.