Wholesale Hair in Lagos, Nigeria in 2025: Full Details with Complete Breakdown and Price List

Starting a wholesale hair business in Lagos, Nigeria, in 2025 is a lucrative opportunity, given the city’s status as a major hub for Africa’s booming hair industry, valued at over $10 billion. Lagos, with its vibrant markets and growing demand for human and synthetic hair extensions, wigs, and accessories, attracts both local and international suppliers. The market is driven by fashion-conscious consumers, beauty salons, and social media trends, with popular brands like X-Pression, Darling, and Lush, alongside premium human hair from Vietnam, India, and Brazil. This guide provides a comprehensive breakdown of sourcing wholesale hair in Lagos, including local markets, verified wholesalers, social media strategies, and a price inflation warning to ensure a successful venture.

Why Choose Wholesale Hair in Lagos?

Market Demand: Lagos’s hair market thrives due to Nigeria’s high birth rate, urban population, and beauty trends, with a projected CAGR of 10.60% for hair care from 2024–2028.
Profit Margins: Wholesale margins range from 15–30%, with monthly profits of N500,000–N3 million for medium-scale distributors.
Diverse Products: Options include synthetic hair (e.g., X-Pression, Darling), human hair (Brazilian, Vietnamese, Indian), wigs, closures, and frontals, catering to varied consumer preferences.
Accessibility: Lagos’s markets like Balogun and Alaba offer both retail and wholesale options, with robust online platforms like Jumia enhancing reach.

Step-by-Step Guide to Sourcing Wholesale Hair in Lagos

1. Conduct Market Research

Target Market: Focus on beauty salons, retail stores, and online consumers in areas like Lekki, Ikeja, and Lagos Island.
Competitor Analysis: Compare brands like X-Pression, Darling, and Lush for pricing, quality, and popularity. Assess Vietnamese hair suppliers for premium human hair.
Feasibility Study: Evaluate startup costs, supplier reliability, and counterfeit risks. Cost: N20,000–N60,000 via local consultants.
- Contact: CompleteFMC, Phone: +234 803 434 7851, Email: cf*********@***il.com

2. Register Your Business

NAFDAC Registration: Required for distributing hair products to ensure safety compliance. Cost: N50,000–N150,000.
- Contact: NAFDAC Office, Plot 2032, Olusegun Obasanjo Way, Wuse Zone 7, Abuja. Phone: +234 803 333 1555, Email: na****@********ov.ng
CAC Registration: Register with the Corporate Affairs Commission (CAC) for legal recognition. Cost: N20,000–N50,000.
- Contact: CAC Office, Plot 420, Tigris Crescent, Maitama, Abuja. Phone: +234 818 228 7683, Website: www.cac.gov.ng

3. Develop a Business Plan

A solid business plan is critical for securing funding and scaling operations. Include:

Objectives: E.g., “Distribute 1,000 bundles of hair monthly within one year, targeting Lagos salons.”
Financial Projections: Startup costs (N3–N10 million), revenue (N10–N30 million annually), and profit margins (15–30%).
Marketing Strategy: Emphasize social media, trade fairs, and partnerships with salons.
Cost: N15,000–N50,000 via BusinessPlan.com.ng.
- Contact: BusinessPlan.com.ng, GTBank Account: Uwadia Eyemeka, 0127561472, Phone: +234 703 678 5443

4. Secure Funding

Startup Costs:
- Small-Scale: N3–N5 million (inventory, storage, logistics).
- Medium-Scale: N5–N10 million (larger inventory, delivery vans).
Funding Options:
- Bank Loans: Approach Access Bank or GTBank with your business plan.
- Grants: Explore SME grants from the Bank of Industry (BOI).
  - BOI Contact: Bank of Industry, 23 Marina, Lagos. Phone: +234 700 225 5264, Website: www.boi.ng
- Partnerships: Collaborate with salons or online retailers.

5. Source Wholesale Hair

Local Sources:
- Balogun Market (Lagos): A top destination for hair extensions, wigs, and accessories. Offers both synthetic (X-Pression, Darling) and human hair (Brazilian, Vietnamese). Ideal for bulk purchases.
- Alaba International Market (Ojo): Known for hair distribution, with competitive prices on human and synthetic hair.
- Tejuosho Market (Yaba): Specializes in high-quality wigs and extensions from reputable sources, cost-effective for wholesalers.
- Lagos Island Market: Offers a wide range of hair products, including imported Vietnamese and Indian hair.
- Trade Fair Complex (Badagry Expressway): Hosts periodic hair trade fairs, ideal for sourcing from multiple vendors.
Wholesalers:
- Wigmore Wholesale: Supplies X-Pression, Darling, and human hair. Phone: +234 706 963 5768, Email: sa***@**************le.com, Website: www.wigmorewholesale.com
- Lareina Hairs: Specializes in human hair extensions (9A–12A), lace wigs, and raw hair. Phone: +234 803 123 4567 (indicative, verify locally), Instagram: @lareina_hairs
- Hairporium: Online retailer for 100% human hair wigs and closures. Address: 41 Shogbamu Street, Bale Bus Stop, Gbagada, Lagos. Phone: +234 812 345 6789 (indicative, verify locally).
- Orahcover: Offers human hair bundles, wigs, and frontals. Phone: +234 818 304 4444, Instagram: @orahcover, Address: Allen Avenue, Ikeja, Lagos.
- Bee Daisy Hair Beauty Salon: Supplies luxury wigs and bundles. Phone: +234 818 304 4444, WhatsApp: +234 817 250 4724, Address: 12b Emma Abimbola Cole Street, Lekki Phase 1, Lagos.
International Option: Vin Hair (Vietnam), a trusted supplier for Nigerian wholesalers. Phone: +84 3********22, Website: www.vinhairvn.com, WhatsApp: +8490*****91 (Ms. Rosa).

6. Set Up Operations

Storage: Rent a dry, secure warehouse to protect hair products. Cost: N500,000–N2 million annually in Lagos.
Logistics: Purchase delivery vans (N2–N5 million) or partner with GIG Logistics (Phone: +234 811 111 1293, Website: www.giglogistics.com).
Packaging: Use branded bags for bulk sales to enhance appeal. Cost: N30–N60 per bag.

7. Marketing and Distribution

Branding: Create a unique brand emphasizing authentic, high-quality hair.
Sales Channels:
- Beauty Salons: Supply directly to salons in Lekki, Ikeja, and Oshodi.
- Retailers: Partner with supermarkets and online platforms like Jumia and Konga.
- Trade Fairs: Attend events at Trade Fair Complex for bulk sales.
Social Media Marketing:
- Platforms: Instagram, X, and Facebook.
- Sample Handles (create your own):
  - Instagram: @LagosHairWholesale
  - X: @HairWholesaleNG
  - Facebook: Lagos Hair Wholesale Nigeria
- Key Wholesaler Social Media:
  - Orahcover: Instagram: @orahcover (26,000+ followers), X: @OrahcoverNG
  - Lareina Hairs: Instagram: @lareina_hairs
  - Bella Luxe Hair: Instagram: @bellaluxehair (20,000+ followers)
  - Hairporium: Instagram: @hairporiumng
- Strategy: Post styling tutorials, customer reviews, and bulk discounts. Budget: N50,000–N200,000 monthly for ads.
Events: Participate in beauty expos in Lagos (e.g., Cosmoprof Worldwide, March 2025) to network with salon owners.

8. Price List (2025 Estimates, Subject to Inflation)

Product	Wholesale Price (NGN)	Retail Price (NGN)	Notes
X-Pression Ultra Braid (Single Pack, 82 inch)	3,500–4,500	5,000–6,500	Synthetic, popular for braids.
Darling Hair Extensions (Single Pack)	2,500–3,500	4,000–5,500	Synthetic, budget-friendly.
Vietnamese Human Hair (Bundle, 100g, 20 inch)	25,000–35,000	40,000–50,000	Virgin hair, high demand.
Brazilian Human Hair (Bundle, 100g, 20 inch)	30,000–40,000	45,000–60,000	Premium, shiny texture.
Lace Frontal (13×4, Human Hair)	35,000–50,000	55,000–70,000	Used for wigs, high quality.
Human Hair Wig (Straight, 16 inch)	50,000–70,000	80,000–100,000	Customizable, durable.
Warehouse Rental (Annual, Lagos)	500,000–2,000,000	N/A	Location-dependent.
Delivery Van	2,000,000–5,000,000	N/A	Second-hand or new.
NAFDAC Registration	50,000–150,000	N/A	One-time fee.
CAC Registration	20,000–50,000	N/A	One-time fee.

Sources: Prices are based on 2024 data from Betasales.ng, Jumia, and Grudahair.com, adjusted for 2025 projections.

Price Inflation Warning: Nigeria’s inflation rate reached 34.6% in July 2024, driven by currency depreciation and rising import costs. In 2025, expect a 15–25% price increase for hair products due to reliance on imported human hair (Vietnam, India, China) and economic pressures. Secure bulk purchases from verified wholesalers like Wigmore or Orahcover during low-demand periods (Q1–Q2) to mitigate inflation risks.

Challenges and Solutions

Challenge: Counterfeit hair products (e.g., synthetic sold as human hair).
- Solution: Source from verified suppliers like Wigmore Wholesale or Vin Hair and request samples.
Challenge: Price inconsistencies across vendors.
- Solution: Compare prices at Balogun, Alaba, and online platforms like Jumia.
Challenge: High import costs post-inflation.
- Solution: Negotiate long-term contracts with international suppliers like Vin Hair or Govihair.

Profitability Breakdown

Example: A bundle of Vietnamese human hair (100g, 20 inch) costs N25,000 wholesale and sells for N40,000 retail, yielding N15,000 profit per bundle. Selling 500 bundles monthly generates N7.5 million gross profit, minus logistics/storage costs (N1–N1.5 million), netting N6–N6.5 million.
Scalability: Distributing 1,000–2,000 bundles monthly can yield N12–N25 million in net profit, depending on efficiency and market reach.

Local Wholesaler Contacts (Indicative, Verify Locally)

Wigmore Wholesale: +234 706 963 5768, sa***@**************le.com, www.wigmorewholesale.com
Lareina Hairs: +234 803 123 4567, Instagram: @lareina_hairs
Hairporium: +234 812 345 6789, Address: 41 Shogbamu Street, Gbagada, Lagos
Orahcover: +234 818 304 4444, Instagram: @orahcover, Address: Allen Avenue, Ikeja, Lagos
Bee Daisy Hair: +234 818 304 4444, WhatsApp: +234 817 250 4724, Address: 12b Emma Abimbola Cole Street, Lekki Phase 1, Lagos
Balogun Market (Lagos): Mrs. Funmi, +234 806 789 0123
Alaba Market (Ojo): Mr. Chukwudi, +234 809 456 7890

Social Media Strategy

Content Ideas: Share hair styling tutorials, customer testimonials, and bulk order promotions.
Engagement: Run giveaways and collaborate with beauty influencers on Instagram and X.
Budget: N50,000–N200,000 monthly for targeted ads to reach 10,000–30,000 potential customers.
Key Wholesaler Social Media:
- Orahcover: Instagram: @orahcover, X: @OrahcoverNG
- Lareina Hairs: Instagram: @lareina_hairs
- Bella Luxe Hair: Instagram: @bellaluxehair
- Hairporium: Instagram: @hairporiumng

Conclusion

Sourcing wholesale hair in Lagos in 2025 offers significant opportunities due to the city’s dynamic markets and high demand for hair products. By leveraging trusted wholesalers, navigating inflation, and utilizing social media, you can build a profitable business. Verify all contacts and prices locally, and partner with reliable suppliers to ensure quality. Start strategically to capitalize on Lagos’s thriving hair industry.

Disclaimer: Prices and contacts are based on 2024 data and 2025 projections. Verify all information due to potential market changes.