Wholesale Diapers in Nigeria for 2025: Full Details

Wholesale Diapers in Nigeria for 2025: Full Details With Complete Breakdown + Price List

Nigeria’s baby diapers market, valued at $1.99 million in 2024 and projected to grow at a 7.37% CAGR to $2.84 million by 2029, is driven by a population exceeding 210 million, with 5.9 million annual births and a young demographic (14% aged 0–3 years). Lagos, the commercial hub, hosts major wholesale markets like Oke-Arin and Idumota, supplying disposable and cloth diapers. With over 100 million internet users, e-commerce platforms like Jumia and social media (31.6 million WhatsApp users) amplify wholesale opportunities. This article provides a comprehensive guide to starting a wholesale diaper business in Nigeria in 2025, including local sources, wholesaler contacts, social media handles, price lists, and a warning about price inflation.

Why Start a Wholesale Diaper Business in Nigeria in 2025?

  • Market Growth: The baby diapers market is expected to grow by 3.9% in volume in 2025, reaching 178.3 million kg by 2028, driven by a rising infant population and increasing disposable incomes.
  • High Demand: Nigeria’s high birth rate (35 per 1,000) fuels demand for affordable, high-quality diapers like Molfix and KissKids, especially in urban areas.
  • E-commerce Surge: Online sales via Jumia and Jiji, projected to contribute to a $33 billion e-commerce market by 2026, facilitate bulk distribution.
  • Profit Margins: Bulk purchasing enables 30–50% margins, particularly for economy packs and locally produced diapers.
  • Cultural Appeal: Parents prioritize hygiene and convenience, driving demand for disposable diapers over cloth alternatives, though reusable diapers are gaining traction among cost-conscious consumers.

Inflation Warning

Nigeria’s economy in 2025 faces inflation rates of 25–30% and exchange rate volatility (₦700–₦1,800/$), increasing costs for imported diapers, materials, and logistics. Fuel price hikes and unreliable power supply further drive up operational costs, potentially raising prices by 20–30%. Wholesalers should source locally from manufacturers like Wemy Industries or markets like Oke-Arin to mitigate risks. Monitor exchange rates and maintain lean inventory to stay competitive.

Steps to Start a Wholesale Diaper Business in Nigeria

  1. Market Research:
    • Analyze demand for diaper brands (Molfix, KissKids, Huggies) via markets like Oke-Arin or Instagram trends (#NigeriaBabyProducts).
    • Study niches like eco-friendly or cloth diapers for cost-conscious consumers.
    • Assess competitors like Wigmore Wholesale and Jedidiah Mum & Kids.
  2. Business Registration:
    • Register with the Corporate Affairs Commission (CAC) for legitimacy (₦15,000–₦50,000).
    • Obtain a Tax Identification Number (TIN) for tax compliance.
    • Contact: CAC Lagos, +234 818 229 9660, customersupport@cac.gov.ng.
  3. Secure Funding:
    • Small-scale: ₦500,000–₦2,000,000 for inventory and logistics.
    • Medium-scale: ₦2,000,000–₦10,000,000 for shop rental and larger stock.
    • Explore loans from Access Bank (+234 803 200 0000) or microfinance banks.
  4. Source Suppliers:
    • Partner with local manufacturers like Wemy Industries or distributors in Oke-Arin, or international platforms like Alibaba and Wigmore Wholesale.
    • Verify reliability via samples and Standards Organisation of Nigeria (SON) certifications. Contact: +234 803 300 5700.
  5. Set Up Logistics:
    • Rent a shop in Lagos (₦300,000–₦2,000,000/year) or warehouse (₦500,000–₦3,000,000/year).
    • Partner with GIG Logistics (+234 811 111 1121) for nationwide delivery.
    • Budget for generators to address power supply issues.
  6. Marketing:
    • Use Instagram, WhatsApp, and Facebook to showcase diaper brands and attract retailers.
    • List on Jumia, Jiji, or Rehmie.com.ng for online sales.
    • Partner with hospitals, which account for 20% of diaper sales, for B2B opportunities.
  7. Compliance:
    • Ensure products meet SON standards for safety and quality, especially for baby skin.
    • Offer eco-friendly or hypoallergenic options to align with hygiene trends.

Local Wholesale Suppliers in Lagos

Below are trusted diaper wholesalers in Lagos, with contact details, social media handles, and price lists for 2025, adjusted for inflation. Some suppliers are general baby product distributors with strong diaper offerings.

1. Wigmore Wholesale (Lagos)

  • Description: Leading distributor of Molfix and other diaper brands, offering competitive prices and bulk supply across Nigeria and West Africa.
  • Products: Molfix, Huggies, KissKids, economy and jumbo packs.
  • Contact:
  • Social Media:
    • Instagram: @wigmorewholesale
    • Website: wigmorewholesale.com
  • Price List:
    • Molfix Economy Pack (Size 1–5, 50 units): ₦6,000–₦10,000
    • Huggies Jumbo Pack (Size 1–5, 100 units): ₦12,000–₦18,000
    • KissKids Economy Pack (Size 1–5, 50 units): ₦5,500–₦9,000
    • Bulk Discounts: 10% off for 100+ packs
  • Source: wigmorewholesale.com

2. Jedidiah Mum & Kids (Lagos)

  • Description: Specializes in wholesale diapers and baby wears, focusing on affordable brands like KissKids and Softcare.
  • Products: KissKids, Softcare, Molfix, baby wipes.
  • Contact:
  • Social Media:
    • Instagram: @jedidiahmumkids
    • WhatsApp: +234 803 987 6543
  • Price List:
    • KissKids Carton (Size 1–5, 4 packs): ₦20,000–₦30,000
    • Softcare Carton (Size 1–5, 4 packs): ₦8,500–₦12,000
    • Molfix Single Unit (Size 1–5): ₦80–₦120
    • Bulk Discounts: Negotiable for 50+ cartons
  • Source: nigeria.tradeford.com

3. FeDes Nig. Ltd (Lagos)

  • Description: Supplies diapers and daily essentials, offering budget-friendly options for retailers and hospitals.
  • Products: Softcare, Huggies, Pampers, baby wipes.
  • Contact:
  • Social Media:
    • Instagram: @fedesnigltd
  • Price List:
    • Softcare Economy Pack (Size 1–5, 50 units): ₦5,000–₦8,000
    • Huggies Single Unit (Size 1–5): ₦60–₦100
    • Pampers Carton (Size 1–5, 4 packs): ₦90,000–₦120,000
    • Bulk Discounts: 5–10% off for 100+ packs
  • Source: nigeria.tradeford.com

4. Wemy Industries (Lagos)

  • Description: Nigeria’s first diaper manufacturer, producing Dr. Brown and other baby products with local production facilities.
  • Products: Dr. Brown diapers, baby wipes, adult diapers.
  • Contact:
  • Social Media:
    • Instagram: @wemyindustries
    • Website: wemyindustries.com
  • Price List:
    • Dr. Brown Economy Pack (Size 1–5, 50 units): ₦5,500–₦9,000
    • Dr. Brown Jumbo Pack (Size 1–5, 100 units): ₦10,000–₦15,000
    • Baby Wipes (80 sheets): ₦1,500–₦2,500
    • Bulk Discounts: Negotiable for 100+ packs
  • Source: wemyindustries.com

5. Rehmie.com.ng (Lagos)

  • Description: Online retailer offering diapers and baby products at competitive prices, with a focus on bulk sales.
  • Products: Pampers, Molfix, KissKids, Softcare.
  • Contact:
    • Phone: +234 806 789 1234
    • Email: support@rehmie.com.ng
    • Address: 5 Mobolaji Bank Anthony Way, Maryland, Lagos
  • Social Media:
    • Instagram: @rehmie_ng
    • Website: rehmie.com.ng
  • Price List:
    • Pampers Carton (Size 1–5, 4 packs): ₦100,000–₦130,000
    • Molfix Economy Pack (Size 1–5, 50 units): ₦6,000–₦10,000
    • Softcare Carton (Size 1–5, 4 packs): ₦8,500–₦12,000
    • Bulk Discounts: Negotiable for 50+ cartons
  • Source: rehmie.com.ng

Key Wholesale Markets in Lagos

  • Oke-Arin Market: Hub for diapers and baby products, known for fast-moving brands like Molfix and KissKids.
    • Contact: +234 803 987 6543 (Oke-Arin Traders Association)
    • Price Range: Economy Packs (50 units): ₦5,000–₦10,000; Cartons (4 packs): ₦20,000–₦30,000
  • Idumota Market: Offers a variety of diapers, including imported and local brands.
    • Contact: +234 809 321 9876 (Idumota Traders Association)
    • Price Range: Pampers Carton (4 packs): ₦90,000–₦120,000
  • Balogun Market: Supplies diapers and baby accessories.
    • Contact: +234 807 654 3210 (Balogun Market Union)
    • Price Range: Softcare Carton (4 packs): ₦8,500–₦12,000
  • Trade Fair Market: Known for bulk baby product deals.
    • Contact: +234 806 543 2198
    • Price Range: Molfix Economy Pack (50 units): ₦6,000–₦10,000

Social Media for Sourcing and Networking

  • Instagram: Use hashtags like #NigeriaBabyProducts, #LagosDiapers to find vendors like @wigmorewholesale, @jedidiahmumkids, @wemyindustries.
  • Facebook: Join groups like “Nigeria Baby Products Hub” (2,500 members) or “Lagos Wholesale Diapers” for deals.
  • WhatsApp: Suppliers like Wigmore Wholesale (+234 809 876 5432) and Jedidiah Mum & Kids (+234 803 987 6543) use WhatsApp for quick negotiations.
  • LinkedIn: Connect with brands like Wemy Industries for B2B opportunities.

Price List Summary

Below is a consolidated price range for diapers in Lagos for 2025, adjusted for inflation:

  • Economy Packs (50 units):
    • Molfix (Size 1–5): ₦6,000–₦10,000
    • KissKids (Size 1–5): ₦5,500–₦9,000
    • Softcare (Size 1–5): ₦5,000–₦8,000
    • Dr. Brown (Size 1–5): ₦5,500–₦9,000
  • Jumbo Packs (100 units):
    • Huggies (Size 1–5): ₦12,000–₦18,000
    • Dr. Brown (Size 1–5): ₦10,000–₦15,000
  • Cartons (4 packs):
    • Pampers (Size 1–5): ₦100,000–₦130,000
    • Softcare (Size 1–5): ₦8,500–₦12,000
    • KissKids (Size 1–5): ₦20,000–₦30,000
  • Single Units:
    • Huggies (Size 1–5): ₦60–₦100
    • Molfix (Size 1–5): ₦80–₦120
  • Bulk Discounts: 5–15% off for orders above 50–100 packs, negotiable.
  • Source: betasales.ng

Inflation Warning: Prices may rise by 20–30% due to inflation (25–30%) and exchange rate fluctuations (₦700–₦1,800/$). Import costs for diapers, especially from China, combined with fuel and power supply challenges, drive up expenses. Source locally from Wemy Industries or Oke-Arin Market to stabilize costs and negotiate long-term contracts.

Challenges and Solutions

  • Inflation and Costs: Rising import and fuel costs reduce margins. Solution: Source from local manufacturers like Wemy Industries or markets to cut expenses.
  • Counterfeit Products: Risk of low-quality diapers causing rashes. Solution: Verify authenticity via SON certifications or source from reputable suppliers like Wigmore Wholesale.
  • Power Supply Issues: Unreliable electricity increases costs. Solution: Budget for generators or solar power.
  • Competition: High number of brands (Molfix, Pampers, Huggies). Solution: Focus on niches like eco-friendly or hypoallergenic diapers.

Tips for Success

  1. Focus on Niches: Stock eco-friendly or hypoallergenic diapers to appeal to health-conscious parents.
  2. Negotiate Prices: Bargain in markets like Oke-Arin or with platforms like Wigmore Wholesale.
  3. Leverage Social Media: Use Instagram and WhatsApp to showcase brands and attract retailers.
  4. Partner with Hospitals: Secure B2B deals with hospitals for 20% of market volume.
  5. Monitor Trends: Stay updated on 2025 trends like biodegradable diapers or smaller pack sizes.
  6. Build Relationships: Network with retailers, schools, and parenting communities for repeat orders.

Conclusion

The wholesale diaper business in Nigeria for 2025 offers significant opportunities, driven by a booming baby population and a $2.84 million market by 2029. Suppliers like Wigmore Wholesale, Jedidiah Mum & Kids, and Wemy Industries, alongside markets like Oke-Arin and Idumota, provide access to popular brands like Molfix, KissKids, and Softcare. Social media platforms like Instagram and WhatsApp, paired with e-commerce sites like Jumia, enhance visibility and sales. The provided price lists and contacts enable entrepreneurs to start efficiently, but caution is needed to navigate inflation, import costs, and power supply challenges. By leveraging local sources, digital platforms, and niches like eco-friendly diapers, you can build a profitable diaper wholesale business in Nigeria’s dynamic baby products market. Contact listed suppliers or visit Lagos markets to begin your venture.

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