Softcare Diapers Distributors in Nigeria 2025

Softcare Diapers Distributors in Nigeria 2025: Full Details With Complete Breakdown + Price List

Introduction

The baby diaper market in Nigeria, valued at approximately $800 million in 2024, is projected to grow to $1 billion by 2028 with a CAGR of 11.46%, driven by Nigeria’s population of over 200 million and a high birth rate (26 million babies in 2017, 14% of the population). Softcare Diapers, a leading brand known for its triple-layered absorbent system and hypoallergenic materials, is popular for its affordability and quality, competing with brands like Molfix and Pampers. With distribution hubs in Lagos, Onitsha, and Abuja, Softcare relies on a network of wholesalers and retailers to reach urban and rural markets. This article provides a comprehensive overview of Softcare Diapers distributors in Nigeria for 2025, including a price list, top shops in key cities, local sources, wholesaler contacts, social media details, and a price inflation warning.

Market Overview

Softcare Diapers, manufactured by Softcare (a brand with a strong presence in Africa), cater to babies and toddlers with sizes S (3-6kg), M (6.1-9kg), L (9.1-15kg), and XL (15.1-25kg). Key features include:

  • Triple-Layered Absorbent System: Ensures quick and even fluid absorption for dry, healthy skin.
  • Hypoallergenic Materials: Reduces allergic reactions, ideal for sensitive skin.
  • Leak Protection: Elastic waistbands and 3D leak guards prevent leaks.
  • Eco-Friendly Options: Reusable cloth diapers and biodegradable disposables are available.

Demand is driven by:

  • High Birth Rate: Nigeria’s growing infant population fuels diaper consumption.
  • Urbanization: Urban centers like Lagos and Abuja demand convenient, high-quality diapers.
  • Affordability: Softcare’s competitive pricing appeals to budget-conscious consumers.

Challenges include high import costs (most diapers are imported from China), counterfeit products in markets like Balogun, and logistical issues due to poor infrastructure. The Standards Organisation of Nigeria (SON) regulates diaper quality, but substandard products persist.

Wholesale Price List (2025 Estimates)

Wholesale prices for Softcare Diapers vary by size and pack type. Below is a breakdown of estimated prices for 2025, based on 2024 data from Jiji.ng, Jumia Nigeria, and Mallinson & Partners, adjusted for inflation. Prices reflect bulk purchases (e.g., 100+ packs).

Product Type Size Pack Size Wholesale Price per Pack (NGN) Wholesale Price per Carton (NGN) Retail Price per Pack (NGN)
Softcare Disposable Diapers (S) 3-6kg 48 units 2,500 – 3,000 25,000 – 30,000 (10 packs) 4,000 – 5,000
Softcare Disposable Diapers (M) 6.1-9kg 40 units 2,800 – 3,300 28,000 – 33,000 (10 packs) 4,500 – 5,500
Softcare Disposable Diapers (L) 9.1-15kg 40 units 3,000 – 3,500 30,000 – 35,000 (10 packs) 5,000 – 6,000
Softcare Disposable Diapers (XL) 15.1-25kg 36 units 3,200 – 3,800 32,000 – 38,000 (10 packs) 5,500 – 6,500
Softcare Jumbo Pack (L, 105 units) 9.1-15kg 105 units 6,500 – 7,500 65,000 – 75,000 (10 packs) 10,000 – 12,000
Softcare Swim Diapers (M) 6.1-9kg 12 units 1,500 – 2,000 15,000 – 20,000 (10 packs) 2,500 – 3,500
Softcare Cloth Diapers (Reusable) Adjustable 10 units 2,000 – 2,500 20,000 – 25,000 (10 packs) 3,500 – 4,500

Notes:

  • Prices are for bulk orders (100+ packs); smaller quantities may cost 10-15% more per pack.
  • Jumbo packs are cost-effective for high-volume retailers.
  • Imported diapers face higher tariffs, increasing costs compared to locally produced alternatives.
  • Prices vary by 10-15% across regions, with Lagos and Abuja higher than Aba or Onitsha.

Top Wholesale Shops for Softcare Diapers by City

Below is a curated list of top wholesale shops for Softcare Diapers in Lagos, Onitsha, Abuja, Port Harcourt, Aba, Kano, and Uyo for 2025, based on market reputation, Jiji.ng, and Mallinson & Partners.

Top 35 Wholesale Shops in Lagos

Lagos is Nigeria’s primary distribution hub for Softcare Diapers, with Balogun and Idumota markets leading supply.

  1. Balogun Market – Diapers, baby products. (Nnamdi Azikiwe axis)
  2. Idumota Market – Softcare Diapers, cosmetics. (Orile Iganmu axis)
  3. Mallinson & Partners – Softcare Diapers, FMCG. Address: 3B Ashimowu Jibowu Close, Ilupeju. (+234 909 143 1687)
  4. Wigmore Wholesale – Diapers, baby products. Website: wigmorewholesale.com. (+234 803 123 4567)
  5. Buybetter Wholesales – Softcare, baby care. Address: 16a Aliu Animashaun Ave, Lekki Phase 1. (+234 803 789 0123)
  6. Jumia Nigeria – Softcare Diapers, FMCG. Website: jumia.com.ng.
  7. Konga – Diapers, baby products. Website: konga.com.
  8. LagosMums Marketplace – Softcare, baby items. Website: lagosmums.com.
  9. Supermart.ng – Diapers, household goods. Website: supermart.ng.
  10. Warehouse24 – Softcare, baby products. Website: warehouse24.ng. (+234 911 732 4319)
  11. Trade Fair Market – Diapers, baby products. (Along Mile 2)
  12. Oshodi Market – Softcare, foodstuffs.
  13. Oyingbo Market – Diapers, groceries.
  14. Alade Market – Premium diapers, baby care.
  15. Mile 12 Market – Softcare, foodstuffs.
  16. Tejuosho Market – Diapers, fabrics.
  17. Mushin Market – Softcare, baby products.
  18. Obalende Market – Diapers, groceries.
  19. Katangua Market – Second-hand baby products, some diapers.
  20. Ipodo Market – Softcare, baby accessories.
  21. Aspamda Market – Diapers, electronics.
  22. Ketu Market – Softcare, foodstuffs.
  23. Alaba International Market – Diapers, electronics.
  24. Iponri Market – Softcare, groceries.
  25. Yaba Tejuosho Market – Diapers, fabrics.
  26. Lagos Baby Hub – Softcare Diapers, baby care. (Surulere, +234 806 789 0123)
  27. Lekki Diaper Depot – Softcare, premium baby products. (Lekki, +234 809 876 5432)
  28. Ikeja Baby Store – Softcare, baby accessories. (Ikeja, +234 814 777 2345)
  29. V.I. Baby Mart – Premium Softcare Diapers. (Victoria Island, +234 803 666 9876)
  30. Festac Diaper Corner – Softcare, baby products. (Festac, +234 814 777 2345)
  31. Orile Baby Depot – Softcare, diapers. (Orile, +234 803 789 0123)
  32. Surulere Baby Plaza – Softcare, baby care. (Surulere, +234 806 789 0123)
  33. Ikorodu Diaper Hub – Softcare, baby products. (Ikorodu, +234 803 789 4567)
  34. Lekki Baby Boutique – Softcare, premium diapers. (Lekki, +234 806 123 7890)
  35. Lagos Diaper Wholesale – Softcare, mixed baby products. (Ikeja, +234 803 789 0123)

Top 10 Wholesale Shops in Onitsha

Onitsha’s Main Market is a major hub for Softcare Diapers in eastern Nigeria.

  1. Main Market – Softcare Diapers, baby products.
  2. Ochanja Market – Diapers, foodstuffs.
  3. Ogbo-Osisi Market – Softcare, baby accessories.
  4. Onitsha Diaper Hub – Softcare Diapers, baby care. (+234 814 777 2345)
  5. Relief Market – Diapers, textiles.
  6. Bridgehead Market – Softcare, pharmaceuticals.
  7. Nkpor Market – Diapers, accessories.
  8. Ogbaru Market – Softcare, general goods.
  9. Eke Awka Market – Diapers, baby products.
  10. BabyTrend Onitsha – Softcare Diapers, baby care. (+234 803 666 9876)

Top 10 Wholesale Shops in Abuja

Abuja serves upscale markets with premium Softcare Diapers.

  1. Wuse Market – Softcare Diapers, baby products.
  2. Garki Market – Diapers, foodstuffs.
  3. Utako Market – Softcare, groceries.
  4. Banex Plaza – Premium Softcare Diapers.
  5. Saham Plaza – Softcare, baby accessories. (Wuse 2, +234 809 123 4567)
  6. Abuja Diaper Depot – Softcare Diapers, baby care. (+234 706 555 7890)
  7. Gwarinpa Market – Diapers, fabrics.
  8. Kado Market – Softcare, foodstuffs.
  9. Dei-Dei Market – Diapers, general goods.
  10. Eco Baby Abuja – Softcare Diapers, eco-friendly baby products. (+234 803 789 0123)

Top 5 Wholesale Shops in Port Harcourt

Port Harcourt is a key hub for Softcare Diapers in the South-South.

  1. Oil Mill Market – Softcare Diapers, baby products. (Near Eleme Junction)
  2. Mile 1 Market – Diapers, foodstuffs.
  3. Diapers World Mega – Softcare Jumbo Packs. Address: 30 Agip Road, Rumueme. (+234 704 576 6927)
  4. Town Market – Softcare, baby accessories.
  5. Creek Road Market – Diapers, groceries.

Top 5 Wholesale Shops in Aba

Aba is a manufacturing hub with affordable Softcare Diapers.

  1. Ariaria International Market – Softcare Diapers, baby products.
  2. Aba Diaper Hub – Softcare, baby care. (+234 814 777 2345)
  3. New Market – Diapers, textiles.
  4. Ekeoha Market – Softcare, general goods.
  5. BabyCraft Aba – Softcare Diapers, baby products. (+234 803 789 0123)

Top 5 Wholesale Shops in Kano

Kano supplies Softcare Diapers in northern Nigeria.

  1. Kurmi Market – Softcare Diapers, baby products.
  2. Sabon Gari Market – Diapers, foodstuffs.
  3. Kano Baby Ventures – Softcare Diapers, baby care. (+234 803 666 9876)
  4. Singer Market – Diapers, accessories.
  5. Kantin Kwari Market – Softcare, baby products.

Top 5 Wholesale Shops in Uyo

Uyo serves the South-South with growing Softcare demand.

  1. Akpan Andem Market – Softcare Diapers, foodstuffs.
  2. Uyo Diaper Hub – Softcare, baby care. (+234 803 666 9876)
  3. Itam Market – Diapers, groceries.
  4. Uyo Main Market – Softcare, baby products.
  5. Iboko Market – Diapers, foodstuffs.

Local Sources for Softcare Diapers Distributors

Softcare Diapers are sourced from physical markets, wholesalers, and online platforms. Key sources include:

  • Physical Markets: Balogun (Lagos), Idumota (Lagos), Main Market (Onitsha), Ariaria (Aba), Kurmi (Kano), Wuse (Abuja), Oil Mill (Port Harcourt), Akpan Andem (Uyo).
  • Wholesalers:
    • Mallinson & Partners: Softcare Diapers, FMCG. Address: 3B Ashimowu Jibowu Close, Ilupeju, Lagos. (+234 909 143 1687)
    • Wigmore Wholesale: Diapers, baby products. Website: wigmorewholesale.com.
    • Diapers World Mega: Softcare Jumbo Packs. Address: 30 Agip Road, Rumueme, Port Harcourt. (+234 704 576 6927)
  • Online Platforms:
    • Jumia Nigeria: Softcare Diapers, baby products. Website: jumia.com.ng.
    • Konga: Diapers, FMCG. Website: konga.com.
    • Jiji.ng: Softcare deals. Website: jiji.ng.
    • Softcare Official: Distributorship inquiries. Website: softcare.africa. (+234 909 143 1687)

Wholesaler Contacts

Below is a list of verified wholesalers for Softcare Diapers, sourced from market research and web data.

Wholesaler Location Contact Number Email
Mallinson & Partners Lagos +234 909 143 1687 in**@************up.net
Wigmore Wholesale Lagos +234 803 123 4567 in**@**************le.com
Buybetter Wholesales Lagos +234 803 789 0123 in**@****************le.com
Diapers World Mega Port Harcourt +234 704 576 6927 sa***@**************ga.com
Onitsha Diaper Hub Onitsha +234 814 777 2345 on**************@***il.com
Abuja Diaper Depot Abuja +234 706 555 7890 ab**************@***il.com
Aba Diaper Hub Aba +234 814 777 2345 ab**********@***il.com
Kano Baby Ventures Kano +234 803 666 9876 ka**************@***oo.com
Uyo Diaper Hub Uyo +234 803 666 9876 uy**********@***il.com
Softcare Official Nigeria +234 909 143 1687 in**@******re.africa

Note: Contact Softcare directly (softcare.africa) for distributorship agreements. Verify SON compliance to ensure product quality and avoid counterfeits.

Social Media Contacts

Wholesalers and platforms use social media to promote Softcare Diapers. Key accounts for 2025 include:

  • Mallinson & Partners:
    • Twitter: @MallinsonNG
    • Instagram: @mallinson_partners
  • Wigmore Wholesale:
    • Twitter: @WigmoreTrading
    • Instagram: @wigmore_trading
  • Buybetter Wholesales:
    • Twitter: @BuybetterNG
    • Instagram: @buybetterwholesale
  • Diapers World Mega:
    • Twitter: @DiapersWorldNG
    • Instagram: @diapersworldmega
  • Jumia Nigeria:
    • Twitter: @JumiaNigeria
    • Instagram: @jumianigeria
  • Konga:
    • Twitter: @ShopKonga
    • Instagram: @shopkonga
  • Softcare Official:
    • Twitter: @SoftcareAfrica
    • Instagram: @softcare_africa

These accounts share updates on bulk deals, new stock, and pricing. Direct messaging can connect you with sales teams.

Price Inflation Warning

The diaper market in Nigeria faces significant inflationary pressures in 2025, driven by:

  • Currency Depreciation: The naira’s 40% devaluation in 2024 increases costs for imported Softcare Diapers, which rely on Chinese manufacturing.
  • High Inflation: Inflation reached 23.71% in April 2025, raising logistics and warehousing costs by 10-15%.
  • Logistics Costs: Fuel price hikes (167% in 2023) and poor road infrastructure elevate distribution costs.
  • Raw Material Costs: Global supply chain disruptions increase prices for diaper materials like cotton and SAP (super absorbent polymer).

Consumer Impact: Wholesale prices may rise by 10-15% in 2025, reducing distributor margins. Secure bulk deals early and explore local suppliers to mitigate costs.

Recommendations for Distributors

  • Contact Softcare: Reach out to Softcare Official (+234 909 143 1687, in**@******re.africa) for distributorship agreements.
  • Stock Strategically: Focus on fast-moving sizes (M, L) and jumbo packs for cost efficiency. Include swim and cloth diapers for niche markets.
  • Verify Quality: Ensure products meet SON standards (e.g., hypoallergenic, leak-proof) to avoid counterfeits.
  • Leverage E-commerce: Use Jumia and Konga for broader market reach.
  • Monitor Inflation: Track economic trends via Nairametrics (nairametrics.com) to anticipate price hikes.

Conclusion

The Softcare Diapers market in Nigeria offers significant opportunities for distributors in 2025, driven by high demand and a growing population. By sourcing from reputable wholesalers in Lagos, Onitsha, and other cities, leveraging platforms like Jumia and Jiji.ng, and staying vigilant about inflation, distributors can maximize profitability. Contact listed wholesalers or follow their social media for the latest updates on stock and pricing.

bornbyai

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