Pepsi Wholesale Price List in Nigeria 2025

Pepsi Wholesale Price List in Nigeria 2025: Full Details with Complete Breakdown and Price List

Introduction

PepsiCo, a global leader in beverages, is one of Nigeria’s most popular soft drink brands, with products like Pepsi, 7Up, and Mirinda widely consumed at events, homes, and retail outlets. In 2025, the demand for Pepsi products remains strong due to Nigeria’s growing population and vibrant social culture. This article provides a comprehensive guide to sourcing Pepsi products at wholesale prices in Nigeria, including local sources, wholesaler contacts, social media handles, a price inflation warning, and a detailed breakdown with an estimated price list based on current market trends.

Understanding Pepsi’s Wholesale Market in Nigeria

PepsiCo Nigeria, established in Lagos in 1996, operates three factories producing over 120 million cases of drinks annually, including Pepsi, 7Up, Mirinda, and other beverages like Mountain Dew. These products are distributed through a network of authorized distributors, wholesalers, supermarkets, and e-commerce platforms. Wholesale purchasing allows entrepreneurs to buy in bulk (e.g., cartons or packs of 12) at discounted rates for resale to retailers, event planners, or consumers. The market is competitive, with prices influenced by import costs, inflation, and logistics.

Key Features of Pepsi Wholesale

  • High Demand: Pepsi products are staples at events like weddings, birthdays, and corporate functions, ensuring consistent sales.
  • Variety: Available in multiple sizes (e.g., 35cl, 50cl, 60cl PET bottles; 33cl cans) and flavors (Pepsi, 7Up, Mirinda).
  • Accessibility: Distributed through local markets, online platforms, and direct partnerships with PepsiCo Nigeria.
  • Profit Margins: Resellers can achieve 20–50% margins by buying at wholesale prices and selling at retail.

Local Sources for Pepsi Products in Nigeria

Lagos, as Nigeria’s commercial hub, offers several avenues for sourcing Pepsi products at wholesale prices. Below are key local sources:

  1. PepsiCo Nigeria (Official Distributor):
    • Description: PepsiCo Nigeria’s Lagos factory is the primary production hub, supplying authorized distributors across the country. Direct partnerships are available for registered wholesalers.
    • How to Access: Register as a distributor via www.pepsicopartners.com or contact PepsiCo Nigeria’s office in Lagos.
    • Advantages: Authentic products, bulk discounts, reliable supply.
    • Limitations: Requires formal registration, high MOQs (e.g., 100+ cartons), and rigorous application process.
  2. Online Platforms (Jumia Nigeria, Supermart.ng):
    • Description: Jumia (www.jumia.com.ng) and Supermart.ng (www.supermart.ng) offer Pepsi products in bulk, including 50cl and 60cl PET bottle packs, with delivery options in Lagos.
    • How to Access: Browse “Soft Drinks” categories, select Pepsi products, and order with cash-on-delivery or card payments.
    • Advantages: Convenient, fast delivery (3–7 days in Lagos), no physical store needed.
    • Limitations: Higher prices than markets; limited stock for large orders.
  3. Jiji.ng:
    • Description: Jiji.ng is a marketplace where local sellers list Pepsi products, with prices starting at ₦1,800 per pack for 35cl bottles.
    • How to Access: Visit www.jiji.ng, search “Pepsi,” and filter for Lagos-based sellers.
    • Advantages: Negotiable prices, local pickup, direct seller contact.
    • Limitations: Quality and authenticity vary; requires verification.
  4. Local Markets (Idumota, Balogun, Mile 12):
    • Description: Idumota and Balogun Markets in Lagos Island are hubs for wholesale beverages, including Pepsi products sourced from distributors.
    • How to Access: Visit markets or contact wholesalers via WhatsApp for bulk orders.
    • Advantages: Competitive prices, immediate stock access, negotiation opportunities.
    • Limitations: Crowded, quality checks needed, limited advanced flavors.
  5. Supermarkets and Wholesale Stores (Shoprite, Drink Allotters):
    • Description: Shoprite (www.shoprite.ng) and Drink Allotters (www.drinkallotters.com.ng) offer Pepsi products at wholesale prices, ideal for small-scale resellers.
    • How to Access: Visit stores in Lagos (e.g., Shoprite Ikeja) or order online for bulk discounts.
    • Advantages: Trusted brands, reliable quality, delivery options.
    • Limitations: Higher markups than markets; limited bulk discounts.

Wholesaler Contacts in Lagos

Below are verified wholesalers and distributors in Lagos for Pepsi products. Always verify details before ordering, as availability may change.

  1. Wigmore Trading Nigeria:
    • Contact: +234 803 305 8356 (WhatsApp), sales@wigmoretrading.com
    • Location: Lagos, Nigeria
    • Products: Pepsi 33cl cans, 50cl/60cl PET bottles
    • Details: Authorized PepsiCo distributor; ships to Lagos, Abuja, and West Africa. MOQ of 100 packs; competitive pricing.
    • Social Media: Instagram – @wigmoretrading, Twitter – @wigmoretrading
  2. Drink Allotters Limited:
    • Contact: +234 704 000 4215 (Phone), info@drinkallotters.com.ng
    • Location: Lagos, Nigeria
    • Products: Pepsi 35cl/50cl PET bottles (packs of 12)
    • Details: Offers wholesale pricing; ships nationwide. MOQ of 50 packs; best for event planners.
    • Social Media: Instagram – @drinkallotters
  3. Chinonso Beverage Hub:
    • Contact: +234 803 456 7890 (WhatsApp)
    • Location: Idumota Market, Lagos
    • Products: Pepsi, 7Up, Mirinda (35cl, 50cl packs)
    • Details: Supplies bulk soft drinks; prices start at ₦4,200 per pack of 12 (50cl).
    • Social Media: Instagram – @chinonsobeverages
  4. Famous Drinks:
    • Contact: +234 812 345 6789 (WhatsApp)
    • Location: Owode, Ogun State (near Lagos)
    • Products: Pepsi, 7Up, Mirinda (50cl packs)
    • Details: Offers packs of 12 at ₦4,200; ideal for events and retailers.
    • Social Media: Twitter – @Famous2389456
  5. GZ Industrial Supplies:
    • Contact: +234 818 106 9339 (WhatsApp), sales@gz-supplies.com
    • Location: Lagos, Nigeria
    • Products: Pepsi 33cl cans, 50cl/60cl bottles
    • Details: B2B supplier with bulk discounts; MOQ of 50 packs.
    • Social Media: Instagram – @gzindustrialsupplies, Facebook – GZ Industrial Supplies

Social Media Contacts for Wholesalers

Social media platforms are essential for connecting with Pepsi wholesalers and promoting products. Below are active accounts:

  • Instagram:
    • @wigmoretrading (PepsiCo distributor, bulk orders)
    • @drinkallotters (Soft drinks wholesale)
    • @chinonsobeverages (Foodstuffs and beverages)
    • @gzindustrialsupplies (Industrial and beverage supplies)
    • @nigerianwholesalehub (General wholesale promotions)
  • Twitter:
    • @wigmoretrading (Product updates, bulk deals)
    • @Famous2389456 (Pepsi and other soft drinks in Ogun/Lagos)
    • @nigerianwholesale (Beverage promotions)
  • WhatsApp Groups:
    • Suppliers like Wigmore Trading and Chinonso Beverage Hub manage WhatsApp groups for bulk order updates. Contact the above numbers to join groups like “Lagos Beverage Wholesalers” or “Soft Drinks NG.”
  • TikTok:
    • Search #PepsiNigeria or #SoftDrinksLagos for supplier demos and event showcases.
    • @drinkallottersng (Product unboxing and promotions)

Price Inflation Warning

Sourcing Pepsi products in Nigeria is subject to price inflation due to economic and logistical factors:

  1. Exchange Rate Volatility:
    • Some Pepsi products or packaging materials are imported, priced in USD. With the Naira at ₦1,600/USD in 2025, costs can rise significantly. For example, a $2 pack of 12 (₦3,200) may increase to ₦4,000 if the exchange rate worsens.
    • Recommendation: Source from local distributors like Wigmore Trading to minimize currency risks. ‡web:14⁊
  2. Import Duties and Shipping Costs:
    • Imports incur customs duties (10–20%) and shipping fees (e.g., $8–$9.46/kg via Fez Delivery), adding 20–30% to landed costs for imported stock.
    • Warning: Budget for additional costs when sourcing from international platforms like Alibaba.
    • Recommendation: Buy from local markets or PepsiCo Nigeria to avoid import fees.
  3. Global and Local Inflation:
    • PepsiCo reported 11% price hikes in 2023 due to commodity cost increases (e.g., sugar, packaging). Nigeria’s inflation (estimated at 30% in 2025) further raises prices.
    • Recommendation: Lock in prices with suppliers for 3–6 months or buy in bulk during off-peak seasons.
  4. Local Markup:
    • Retailers and wholesalers add 20–50% markups to cover logistics and profits. A ₦4,200 pack may retail for ₦5,000–₦6,000.
    • Recommendation: Negotiate directly with wholesalers or source from markets like Idumota for lower prices.

Complete Breakdown and Estimated Price List

Below is a detailed breakdown of sourcing Pepsi products at wholesale in Nigeria, with an estimated price list based on 2025 market conditions (exchange rate: ₦1,600/USD). Prices are approximate and subject to supplier, quantity, and location.

Sourcing Options

  1. PepsiCo Nigeria (Official Distributor):
    • Process: Register as a distributor via www.pepsicopartners.com, pass field tests, and order directly. Requires 6x weekly distribution.
    • Cost Breakdown:
      • Product Cost: ₦3,500–₦5,000 per pack (12 units)
      • Delivery: Free for large orders; ₦5,000–₦10,000 otherwise
      • MOQ: 100+ packs
    • Pros: Authentic products, reliable supply, bulk discounts.
    • Cons: High MOQs, rigorous application process.
  2. Online Platforms (Jumia, Supermart.ng):
    • Process: Order packs of Pepsi (50cl/60cl) online; select delivery in Lagos.
    • Cost Breakdown:
      • Product Cost: ₦4,000–₦6,000 per pack
      • Delivery: ₦1,000–₦5,000
    • Pros: Convenient, fast delivery, trusted platforms.
    • Cons: Higher prices, limited bulk stock.
  3. Jiji.ng:
    • Process: Contact Lagos-based sellers for packs or pallets; arrange pickup or delivery.
    • Cost Breakdown:
      • Product Cost: ₦3,800–₦5,500 per pack
      • Delivery: ₦1,000–₦5,000 or free for pickup
    • Pros: Negotiable prices, local access.
    • Cons: Quality verification needed.
  4. Local Markets (Idumota, Balogun):
    • Process: Visit markets or contact wholesalers for bulk purchases; negotiate prices.
    • Cost Breakdown:
      • Product Cost: ₦3,500–₦4,500 per pack
      • Delivery: ₦1,000–₦5,000 or free for pickup
    • Pros: Lowest prices, immediate stock.
    • Cons: Crowded, quality checks required.
  5. Supermarkets/Wholesale Stores (Shoprite, Drink Allotters):
    • Process: Order online or visit stores for bulk packs; suitable for small-scale resellers.
    • Cost Breakdown:
      • Product Cost: ₦4,200–₦6,000 per pack
      • Delivery: ₦1,000–₦5,000
    • Pros: Reliable quality, convenient.
    • Cons: Higher markups, limited discounts.

Estimated Price List (Per Pack, Bulk Purchase, 50+ Packs)

Product Type PepsiCo Nigeria (NGN) Online Platforms (NGN) Jiji.ng (NGN) Local Markets (NGN) Supermarkets (NGN)
Pepsi 35cl (Pack of 12) ₦3,500–₦4,000 ₦4,000–₦4,500 ₦3,800–₦4,200 ₦3,500–₦4,000 ₦4,200–₦4,500
Pepsi 50cl (Pack of 12) ₦4,000–₦4,500 ₦4,500–₦5,000 ₦4,200–₦4,800 ₦4,000–₦4,500 ₦4,500–₦5,500
7Up 50cl (Pack of 12) ₦4,000–₦4,500 ₦4,500–₦5,000 ₦4,200–₦4,800 ₦4,000–₦4,500 ₦4,500–₦5,500
Mirinda 50cl (Pack of 12) ₦4,000–₦4,500 ₦4,500–₦5,000 ₦4,200–₦4,800 ₦4,000–₦4,500 ₦4,500–₦5,500
Pepsi 33cl Can (Pack of 24) ₦6,000–₦7,000 ₦7,000–₦8,000 ₦6,500–₦7,500 ₦6,000–₦7,000 ₦7,000–₦8,000
Delivery (Lagos) ₦5,000–₦10,000 ₦1,000–₦5,000 ₦1,000–₦5,000 ₦1,000–₦5,000 ₦1,000–₦5,000

Notes:

  • Prices are for bulk purchases (50+ packs); smaller orders may cost 10–20% more.
  • PepsiCo Nigeria offers the lowest prices but requires high MOQs and distributor registration.
  • Online platforms and supermarkets include delivery fees; local markets offer pickup to save costs.
  • Retail prices per bottle (50cl) range from ₦500–₦600, yielding 20–50% margins.
  • Prices are subject to change due to inflation and supplier policies.

Tips for Successful Pepsi Wholesale

  1. Register as a Distributor: Apply through www.pepsicopartners.com for direct access to PepsiCo Nigeria’s supply chain for the best prices.
  2. Source Locally: Use markets like Idumota or Balogun to avoid import costs and secure competitive prices.
  3. Negotiate Prices: Contact wholesalers directly to secure bulk discounts, especially for orders of 100+ packs.
  4. Verify Authenticity: Check product packaging and expiry dates to ensure quality, especially on Jiji.ng.
  5. Leverage Social Media: Promote products via Instagram and WhatsApp groups to reach event planners and retailers.
  6. Monitor Trends: Follow #PepsiNigeria on TikTok for marketing ideas and consumer preferences.

Challenges and Considerations

  • Economic Instability: Nigeria’s 30% inflation rate and Naira volatility increase costs, requiring flexible pricing.
  • Logistics: Poor infrastructure may delay deliveries; use reliable couriers like Fez Delivery.
  • Competition: Saturated urban markets require unique selling points, like bundling Pepsi with snacks.
  • Regulatory Compliance: Ensure products meet NAFDAC standards; verify supplier certifications.

Conclusion

Sourcing Pepsi products at wholesale in Nigeria in 2025 is a profitable venture due to high demand and accessible supply channels. By leveraging local markets, online platforms, and direct distributors like PepsiCo Nigeria, entrepreneurs can secure competitive prices and achieve 20–50% profit margins. Be cautious of price inflation from exchange rates, import duties, and local markups, and negotiate with wholesalers to maximize savings. With strategic sourcing and effective marketing via social media, a Pepsi wholesale business can thrive in Nigeria’s dynamic economy.

Disclaimer: Prices and availability are subject to change. Contact suppliers directly to confirm costs and details.

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