Man Like Chico: The Rise of Chibuzor Madubuko

Early Life and Background

Chibuzor Madubuko, popularly known as Man Like Chico, was born on June 3, 1986, in Adazi-Ani, Anaocha Local Government Area, Anambra State, Nigeria. As the son of billionaire businessman Chief Chinedu Benson Madubuko and Mrs. Chinelo Madubuko, Chico hails from a wealthy family with deep roots in Nigeria’s business elite. His father, the founder and CEO of De Chico Group, a conglomerate specializing in manufacturing and distributing roofing, insulation, sheathing, and related building materials, provided a foundation of affluence and opportunity that shaped Chico’s path. Growing up in Anambra, Chico was exposed to the world of high-stakes entrepreneurship from an early age, which influenced his ambitions and business acumen.

Details about his educational background are scarce, but his upbringing in a prominent family and his subsequent success suggest a blend of formal education and practical learning through family business exposure. His Igbo heritage and connection to Adazi-Ani remain central to his identity, as evidenced by his investments in his hometown.

Entrepreneurial Journey

Man Like Chico has carved a name for himself as a formidable entrepreneur in Nigeria’s business landscape. He serves as the Director of De Chico Group, where he plays a pivotal role in maintaining the company’s leadership in the building materials sector. Additionally, he is the CEO of Royal Diamond Investment, a company focused on strategic investments that diversify his portfolio and contribute to his growing wealth. In some reports, he is also referred to as the chairman and owner of the Chico Group, a conglomerate based in Port Harcourt, Nigeria, specializing in manufacturing building materials. While there is some ambiguity about whether Chico Group is distinct from De Chico Group, his leadership in these ventures underscores his entrepreneurial prowess.

Chico’s business ventures have been instrumental in amassing his estimated net worth, which varies across sources. As of 2023, his net worth was reported at $6.2 million, while 2024 estimates place it at $13.8 million, reflecting his growing influence and financial success. His ability to navigate Nigeria’s competitive business environment has earned him recognition among the country’s young billionaires.

Luxurious Lifestyle and Assets

Man Like Chico is renowned for his extravagant lifestyle, which he showcases on his Instagram handle, @man_like_chico, where he has a significant following. His posts highlight a collection of luxury vehicles, opulent properties, and high-profile social connections, cementing his status as a socialite and influencer.

Car Collection

Chico’s car garage is a testament to his taste for luxury and speed. His notable vehicles include:

• Rolls-Royce Phantom: A symbol of royalty, valued for its high-quality materials and prestige.
• Lamborghini Urus (2021): A super SUV acquired in July 2023, with a starting price of ₦150 million, celebrated for its audacious design and performance.
• Bentley Continental GT: Purchased for over ₦50 million, this car reflects his penchant for British luxury.
• Mercedes-Benz G-Wagon (2021): Gifted to his mother, valued at ₦100 million, showcasing his generosity.
• Range Rover Sport: Priced between ₦58–70 million, adding to his impressive fleet.

Properties

Chico owns several high-value properties, including:

• A mansion in Rumuokoro, Port Harcourt, Rivers State, valued at millions of naira, serving as his primary residence.
• A significant property in Adazi-Ani, Anambra State, reportedly one of the largest buildings in the area, constructed in his early 30s.

His real estate investments reflect his strategic approach to wealth-building and his commitment to maintaining a presence in both urban centers like Port Harcourt and his hometown.

Social Connections and Public Persona

Man Like Chico is closely associated with Nigeria’s elite, including prominent figures such as Obi Cubana, Instigator PH, Sunny All Day, and Jowizaza. These connections highlight his status within Nigeria’s circle of young billionaires and socialites. His public persona is one of charisma and “swag,” as noted by a commenter who encountered him at a nightclub in Port Harcourt’s GRA, describing him as a “guy man that have too much swag.”

Chico’s generosity is a defining trait, exemplified by his gift of a 2021 Mercedes-Benz G-Wagon to his mother, a gesture that garnered significant media attention. His active presence on Instagram allows him to connect with fans and share glimpses of his opulent lifestyle, from exotic cars to lavish events.

Personal Life

At 38 years old as of 2024, Man Like Chico has kept his romantic life private, with no public information about a girlfriend, wife, or children. His focus appears to be on his businesses, philanthropy, and social engagements. While some online speculation has questioned his personal life, including unverified claims about his sexuality, these remain unsubstantiated and lack credible evidence. Chico’s discretion in personal matters contrasts with his public displays of wealth and influence, allowing him to maintain a degree of privacy despite his high-profile status.

Controversies and Challenges

Man Like Chico’s lavish lifestyle and associations have occasionally drawn scrutiny. For instance, in February 2025, a viral video surfaced showing a physical altercation involving Chico and another individual, Ekene, at a nightclub in the presence of Obi Cubana. The incident, which left Chico with an injured hand, sparked online speculation but lacked a confirmed cause. Such incidents highlight the challenges of maintaining a public persona in the spotlight, where every action is subject to scrutiny.

Additionally, the ambiguity surrounding the distinction between De Chico Group and Chico Group in some reports suggests potential inconsistencies in how his business ventures are documented. However, these discrepancies do not detract from his established success as a director and CEO.

Philanthropy and Community Impact

While much of the available information focuses on Chico’s wealth and lifestyle, his contributions to his community are less documented but implied through his investments in Adazi-Ani. The construction of a significant property in his hometown suggests a commitment to local development, a common practice among Nigeria’s elite who often give back to their communities. However, specific details about charitable initiatives or foundations linked to Chico are not widely reported, unlike some of his peers.

Conclusion

Chibuzor Madubuko, known as Man Like Chico, is a quintessential example of Nigeria’s new generation of entrepreneurs who blend business acumen with a flair for luxury. As the Director of De Chico Group and CEO of Royal Diamond Investment, he has built a formidable empire in the building materials and investment sectors. His estimated net worth of $13.8 million as of 2024, coupled with his collection of luxury cars and properties, underscores his financial success. Yet, beyond the glitz, Chico’s generosity—exemplified by his lavish gift to his mother—and his connections with Nigeria’s elite highlight his multifaceted persona.

Man Like Chico’s journey from the son of a billionaire to a billionaire in his own right reflects his entrepreneurial astuteness and ability to leverage opportunities. As he continues to make headlines, whether through business achievements or high-profile social engagements, Chico remains a prominent figure in Nigeria’s vibrant economic and social landscape, embodying the ethos of success, style, and influence.