GlamVibe Studio: Makeup Artist Business Plan in Nigeria 2025

Executive Summary

GlamVibe Studio is a startup makeup artistry business launching in 2025 in Victoria Island, Lagos, Nigeria, offering professional makeup services, beauty product retail, and makeup training for aspiring artists. Targeting women aged 18–40 with incomes above NGN 1.5 million annually, we aim to serve 1,000 clients and train 50 students in year one, generating NGN 25 million in revenue. Nigeria’s beauty industry, valued at NGN 200 billion, grows at 8% annually, driven by weddings, events, and social media influence. Located at Plot 15, Ahmadu Bello Way, Victoria Island, our studio benefits from high foot traffic and proximity to fashion hubs. We seek NGN 10 million in funding for studio setup, inventory, equipment, and marketing, projecting a 45% ROI by year two. Our competitive edge lies in premium makeup services, eco-friendly products, and a strong online presence via social media and e-commerce, positioning GlamVibe as a leading beauty brand in Nigeria.

Company Description

Business Name: GlamVibe Studio
Location: Plot 15, Ahmadu Bello Way, Victoria Island, Lagos, Nigeria
Legal Structure: Limited Liability Company (LLC), registered with the Corporate Affairs Commission (CAC)
Business History: Founded in 2025 by Chioma Okonkwo, a certified makeup artist with 6 years of experience, and Ifeanyi Udeh, a marketing specialist with 5 years in beauty branding. GlamVibe aims to elevate beauty standards with professional services and training.
Owners: Chioma Okonkwo (65% share, CEO and Lead Artist); Ifeanyi Udeh (35% share, Operations Manager)
Mission: To empower women through transformative makeup services and quality products while fostering beauty education.
Vision: To be Nigeria’s premier makeup studio by 2030, known for creativity, sustainability, and excellence.
Goals:

Short-term: Serve 1,000 clients, train 50 students, and achieve NGN 25 million in sales in year one.
Long-term: Expand to Abuja and Port Harcourt, scaling e-commerce to 40% of sales by 2028.
Why Victoria Island?: Chosen for its affluent demographic, proximity to event venues (e.g., Eko Hotel), and high visibility, ensuring access to premium clients.

Market Analysis

Industry Overview: Nigeria’s beauty industry, valued at NGN 200 billion, is driven by a growing middle class, social media (e.g., Instagram beauty influencers), and frequent events like weddings (over 500,000 annually in Nigeria). Lagos accounts for 35% of beauty service demand, with Victoria Island contributing 15% due to its upscale market.
Target Market: Women aged 18–40, including brides, professionals, and event-goers with incomes above NGN 1.5 million annually, spending NGN 5,000–50,000 per makeup session and NGN 2,000–20,000 on products.
Market Size: Lagos’ beauty market is valued at NGN 70 billion annually, with Victoria Island’s share at NGN 10 billion.
Competitors:

Direct: BMPro, Tara Fela-Durotoye’s House of Tara (premium makeup services).
Indirect: Freelance makeup artists, local beauty stores.
Competitive Advantage: Premium services with eco-friendly products (e.g., MAC, Zaron), personalized client experiences, and certified training programs.
Market Trends: Rising demand for natural/organic makeup, growth in online bookings (30% of market), and popularity of bridal and editorial makeup.
Opportunities: Untapped demand for eco-friendly beauty products, influencer partnerships, and beauty training programs.

Organization and Management

Structure:

CEO/Lead Artist: Chioma Okonkwo, oversees makeup services, training, and branding.
Operations Manager: Ifeanyi Udeh, manages inventory, marketing, and finances.
Studio Manager: To be hired, supervises daily operations and client bookings.
Staff: 3 makeup artists, 2 sales associates, 1 receptionist, 1 cleaner (7 total).
Experience: Chioma has 6 years as a makeup artist, trained at House of Tara; Ifeanyi holds a B.Sc. in Marketing with 5 years in beauty branding.
Advisory Team: Engaging a beauty consultant from Lagos Fashion Week for industry insights.
Legal: Register with CAC (NGN 50,000), obtain Tax Identification Number (TIN) from FIRS, and secure health/safety permits for studio operations.

Products and Services

Products:

Makeup products (MAC, Zaron, Maybelline): foundations, lipsticks, eyeshadows, brushes (NGN 2,000–20,000).
Eco-friendly beauty kits (organic concealers, vegan brushes): NGN 5,000–15,000.
Services:
Bridal makeup (NGN 50,000–150,000 per session).
Event makeup (parties, photoshoots): NGN 10,000–50,000.
Makeup training (beginner, advanced courses): NGN 100,000–300,000 per course.
Beauty consultancy for events and brands.
Unique Selling Proposition: Premium, eco-friendly products, personalized makeup services, and certified training programs with international standards.
Pricing: Makeup sessions ~NGN 10,000–150,000; products ~NGN 2,000–20,000; training ~NGN 100,000–300,000.

Marketing and Sales

Marketing Strategy:

Digital Presence: Launch a Shopify-based e-commerce website (NGN 500,000 setup) and social media campaigns on Instagram, Twitter/X, and TikTok targeting Lagos women. Run targeted ads and collaborate with beauty influencers.
Events: Showcase at Lagos Fashion Week and Bridal Expo for visibility.
Promotions: Offer 20% discounts on first-time bookings and bundle deals (e.g., bridal makeup + product kit).
Partnerships: Collaborate with wedding planners and fashion brands for cross-promotion.
Sales Strategy:
Direct sales via studio bookings and online store.
Distribution of products through partnerships with beauty stores in Victoria Island.
Training programs marketed via social media and event sponsorships.
Customer Acquisition: Target 1,000 clients (500 makeup sessions, 500 product sales) and 50 students in year one with NGN 1.5 million marketing budget.

Financial Projections

Startup Costs: NGN 10 million

Studio rental (Victoria Island, 1 year): NGN 3 million
Inventory (makeup products, kits): NGN 3 million
Studio furnishing (mirrors, chairs, lighting): NGN 1.5 million
Equipment (makeup brushes, sanitizers, tools): NGN 1 million
Marketing and website (Shopify): NGN 1 million
Staff salaries (3 months): NGN 0.3 million
Miscellaneous (permits, utilities): NGN 0.2 million
Revenue Projections:
Year 1: NGN 25 million (500 makeup sessions at NGN 30,000 avg., 5,000 product units at NGN 3,000 avg., 50 training students at NGN 200,000 avg.)
Year 2: NGN 40 million (800 sessions, 8,000 units, 80 students)
Year 3: NGN 60 million (expansion to Abuja, e-commerce scaling)
Profit Margins:
Year 1: NGN 7.5 million (30% margin after NGN 17.5 million expenses)
Year 2: NGN 16 million (40% margin)
Year 3: NGN 27 million (45% margin)
Break-even Analysis: Achieve break-even within 12 months with 350 makeup sessions, 3,500 product sales, and 30 students.
Funding: Seeking NGN 10 million loan from First Bank at 12% interest, repayable over 3 years, or investor equity (20% stake).

Growth Strategy

Year 1: Establish studio in Victoria Island, focus on local market penetration, and build online presence.
Year 2: Scale services to 800 clients, introduce premium product lines (e.g., luxury makeup kits), and expand training programs.
Year 3: Open a second studio in Abuja, scale e-commerce to 40% of sales, and explore West African markets.
Sustainability: Source eco-friendly products and use energy-efficient lighting (NGN 500,000 investment).
Training: Offer certified courses to 100 students annually, boosting brand visibility.

Notes

Data Sources: Market data from Nigerian Beauty Association, Upmetrics, and Nairarush. Pricing aligns with X posts and industry reports (e.g., bridal makeup NGN 50,000–150,000).
Challenges: High competition, counterfeit products, and high studio rents in Victoria Island. Mitigation includes sourcing from trusted suppliers (e.g., MAC, Zaron), offering warranties, and negotiating lease terms.
Legal Requirements: Register with CAC (NGN 50,000), obtain TIN, and secure health/safety permits. No special licenses required for makeup services.
Recommendations: Partner with reliable suppliers via direct imports, use Shopify for e-commerce (NGN 500,000 setup), and leverage Lagos Fashion Week for exposure. Monitor trends via Nigerian Beauty Magazine reports.

GlamVibe Studio is poised to thrive in Nigeria’s booming beauty industry with premium makeup services, eco-friendly products, and professional training. With a strategic location in Victoria Island and a robust digital strategy, we aim to lead the Southwest market by 2030. Contact us at in**@************io.com or visit our website (to be launched) to invest or partner in shaping Nigeria’s beauty future!