PureSpring Water: Bottled Water Business Plan in Nigeria 2025

Introduction

The bottled water industry in Nigeria is a cornerstone of the beverage sector, driven by a population of over 200 million and growing concerns over water safety. Valued at over NGN 400 billion annually, the market thrives on consistent demand for clean, portable water, particularly in urban centers. PureSpring Water, a startup launching in 2025 in Victoria Island, Lagos, aims to capitalize on this opportunity by producing and distributing high-quality bottled water. This article outlines a comprehensive business plan for PureSpring Water, detailing its strategy to become a leading bottled water brand in Nigeria through quality production and innovative distribution.

Description

PureSpring Water is a bottled water production and distribution company offering purified, safe, and affordable drinking water in various sizes (500ml, 750ml, 1.5L, and 19L dispensers). Based in Victoria Island, Lagos, the company will operate a modern purification plant using reverse osmosis technology to ensure compliance with NAFDAC standards. With a focus on eco-friendly packaging and efficient distribution, PureSpring aims to serve households, offices, and retailers. Our mission is to provide accessible, high-quality water while promoting sustainability and community health, positioning PureSpring as a trusted brand in Nigeria’s beverage market.

Address

Business Address: Plot 18, Ahmadu Bello Way, Victoria Island, Lagos, Nigeria
Operational Facilities: A 3,000-square-foot production facility with purification systems and a retail office, located near commercial hubs for efficient distribution.
Corporate Contact: Reach us at in**@*************er.ng or via our website (to be launched).

Founder and Owner

Founder and Owner: Uche Nnamdi (60% share, CEO), a water treatment specialist with 8 years of experience in the beverage industry, and Adaobi Okonkwo (40% share, Operations Manager), a logistics expert with 6 years in supply chain management. Uche holds a B.Sc. in Chemical Engineering from the University of Lagos, while Adaobi has an MBA from Lagos Business School.

Services

Bottled Water Production: Purified water in 500ml, 750ml, 1.5L bottles, and 19L dispensers.
Wholesale Distribution: Bulk supply to supermarkets, restaurants, and offices.
Retail Sales: Direct sales through the Victoria Island office and online platform.
Delivery Services: Same-day delivery within Lagos for households and businesses.
Custom Branding: Personalized water bottles for events (weddings, corporate functions).
Value-Added Services: Subscription-based water delivery for offices and homes.

Price Range

Bottled Water: 500ml (NGN 100–150), 750ml (NGN 150–200), 1.5L (NGN 300–400), 19L dispenser (NGN 1,500–2,000).
Wholesale: 10–15% discount on bulk orders (e.g., 500ml case of 12 at NGN 1,200).
Delivery: NGN 1,000–5,000, based on distance and volume.
Custom Branding: NGN 200–500 per bottle, depending on design.
Subscription Plans: NGN 10,000–30,000/month for households/offices.
Note: Prices align with market rates (e.g., Nestlé Pure Life) and are subject to adjustment based on production costs.

Social Media Accounts

Twitter/X: @PureSpringNG (https://x.com/PureSpringNG)
Instagram: @purespringwater (https://www.instagram.com/purespringwater)
LinkedIn: PureSpring Water (https://www.linkedin.com/company/purespringwater)
Note: Social media accounts will be activated upon business launch in 2025.

Official Website

www.purespringwater.ng (to be launched in Q1 2025) – For product details, online orders, and inquiries.

Executive Summary

PureSpring Water is a bottled water production and distribution company launching in 2025 in Victoria Island, Lagos, Nigeria, offering purified water in various sizes and formats. Targeting households, offices, and retailers with incomes above NGN 200,000/month, we aim to produce and sell 1 million bottles and 10,000 dispensers in year one, generating NGN 60 million in revenue. Nigeria’s bottled water market, valued at NGN 400 billion, grows at 10% annually, driven by health consciousness and urbanization. Our strategic location in Victoria Island ensures access to affluent clients and distribution hubs. We seek NGN 50 million in funding for production facilities, inventory, and marketing, projecting a 40% ROI by year two. Our competitive edge lies in NAFDAC-compliant purification, eco-friendly packaging, and a robust e-commerce platform, positioning PureSpring as a leader in Lagos’ bottled water market.

Company Description

Business Name: PureSpring Water
Location: Plot 18, Ahmadu Bello Way, Victoria Island, Lagos, Nigeria
Legal Structure: Limited Liability Company (LLC), registered with the Corporate Affairs Commission (CAC)
Business History: Founded in 2025 by Uche Nnamdi and Adaobi Okonkwo to address Nigeria’s demand for safe drinking water, leveraging advanced purification technology.
Mission: To provide clean, affordable, and sustainable bottled water to enhance community health and well-being.
Vision: To be Lagos’ leading bottled water brand by 2030, known for quality, sustainability, and accessibility.
Goals:

Short-term: Sell 1 million bottles and 10,000 dispensers, achieving NGN 60 million in revenue in year one.
Long-term: Expand to Abuja and scale online sales to 40% of revenue by 2028.
Why Victoria Island?: Affluent clientele, high foot traffic, and proximity to distribution hubs like Apapa Port ensure strong demand and logistics efficiency.

Market Analysis

Industry Overview: Nigeria’s bottled water market, valued at NGN 400 billion, is driven by a population of 200 million and limited access to clean public water. Lagos accounts for 40% of national sales, with Victoria Island contributing 15% due to its upscale demographic.
Target Market: Households, offices, and retailers with incomes above NGN 200,000/month, spending NGN 5,000–50,000 monthly on bottled water.
Market Size: Lagos’ bottled water market is worth NGN 160 billion annually, with Victoria Island’s share at NGN 24 billion.
Competitors:

Direct: Nestlé Pure Life, Eva Water, CWAY Water.
Indirect: Sachet water vendors, local dispensers.
Competitive Advantage: Advanced reverse osmosis purification, eco-friendly packaging, and seamless online/offline distribution.
Market Trends: Growing demand for premium bottled water, e-commerce sales (20% of market), and eco-conscious packaging.
Opportunities: Rising health awareness, corporate partnerships, and demand for custom-branded event water.

Organization and Management

Structure:

CEO: Uche Nnamdi, oversees production, quality, and strategy.
Operations Manager: Adaobi Okonkwo, manages logistics, finances, and marketing.
Production Manager: To be hired, supervises water purification and packaging.
Staff: 4 production staff, 3 sales associates, 2 delivery drivers, 1 accountant, 1 cleaner (11 total).
Experience: Uche has 8 years in beverage production; Adaobi has 6 years in logistics.
Advisory Team: Engaging a NAFDAC consultant and Lagos Chamber of Commerce mentor.
Legal: Register with CAC (NGN 50,000), obtain NAFDAC approval for water production, and secure Tax Identification Number (TIN).

Services

Services:

Production of bottled water (500ml, 750ml, 1.5L, 19L dispensers).
Wholesale and retail distribution to supermarkets, offices, and households.
Online sales with doorstep delivery.
Custom-branded bottles for events.
Subscription-based delivery plans.
Unique Selling Proposition: NAFDAC-compliant purification, eco-friendly packaging, and convenient online ordering.
Pricing: Bottles ~NGN 100–400; dispensers ~NGN 1,500–2,000; wholesale ~NGN 1,200/case; delivery ~NGN 1,000–5,000; subscriptions ~NGN 10,000–30,000/month.

Marketing and Sales

Marketing Strategy:

Digital Presence: Launch a Shopify-based website (NGN 500,000 setup) and social media campaigns on Twitter/X, Instagram, and WhatsApp targeting Lagos households and businesses.
Events: Participate in Lagos Food Fest and trade fairs for visibility.
Promotions: Offer 20% discounts on first subscriptions and bulk orders.
Partnerships: Collaborate with hotels, offices, and event planners for bulk supply.
Sales Strategy:
Direct sales via retail office and online platform.
Wholesale contracts with supermarkets and corporate clients.
Delivery via dispatch vans for same-day service.
Customer Acquisition: Target 10,000 customers (5,000 retail, 5,000 wholesale) in year one with NGN 1.5 million marketing budget.

Financial Projections

Startup Costs: NGN 50 million

Production facility (Victoria Island, 1 year lease): NGN 10 million
Purification equipment (reverse osmosis, filters): NGN 15 million
Inventory (bottles, caps, labels): NGN 10 million
Delivery vans (2 units): NGN 8 million
Store furnishing (office, storage): NGN 3 million
Marketing and website: NGN 1.5 million
Staff salaries (3 months): NGN 2 million
Miscellaneous (permits, utilities): NGN 0.5 million
Revenue Projections:
Year 1: NGN 60 million (1 million bottles at NGN 150 avg., 10,000 dispensers at NGN 1,750 avg., subscriptions)
Year 2: NGN 100 million (1.5 million bottles, 15,000 dispensers)
Year 3: NGN 150 million (expansion to Abuja, online scaling)
Profit Margins:
Year 1: NGN 18 million (30% margin after NGN 42 million expenses)
Year 2: NGN 40 million (40% margin)
Year 3: NGN 67.5 million (45% margin)
Break-even Analysis: Achieve break-even within 15 months with 700,000 bottles and 7,000 dispensers sold.
Funding: Seeking NGN 50 million loan from Bank of Industry at 10% interest, repayable over 5 years, or investor equity (20% stake).

Growth Strategy

Year 1: Establish operations in Victoria Island, focus on retail and wholesale, and build online presence.
Year 2: Scale production to 1.5 million bottles, expand delivery network, and introduce custom-branded bottles.
Year 3: Open a second facility in Abuja, scale online sales to 40% of revenue, and explore West African markets.
Sustainability: Use recyclable bottles and solar-powered purification (NGN 2 million investment).
Community Engagement: Sponsor health campaigns to boost brand visibility.

Notes

Data Sources: Market data from samphina.com.ng, counseal.com, and Nigerian beverage reports. Pricing aligns with X posts (e.g., 500ml at NGN 100–150).
Challenges: High production costs, NAFDAC compliance, and competition from sachet water. Mitigation includes cost-effective sourcing, regulatory adherence, and premium branding.
Legal Requirements: Register with CAC (NGN 50,000), obtain NAFDAC approval, and secure TIN.
Recommendations: Partner with local suppliers for bottles, use Shopify for e-commerce (NGN 500,000 setup), and leverage Lagos Food Fest for exposure. Monitor trends via Nigerian Beverage Association reports.

Conclusion

PureSpring Water is poised to thrive in Nigeria’s booming bottled water market with high-quality production, eco-friendly packaging, and a strategic location in Victoria Island. Our focus on affordability, sustainability, and digital engagement will drive growth and customer loyalty. Contact us at in**@*************er.ng or visit www.purespringwater.ng (to be launched) to invest or partner in shaping Nigeria’s bottled water future!