Bo Hairs in Nigeria: A Leading Virgin Hair Empire (2025)

Bo Hairs, officially known as Bo Hair Extension and Accessories, is a prominent Nigerian company specializing in premium virgin human hair extensions, wigs, and accessories. Founded by Onuzurike Oluomachi, Bo Hairs has risen to become one of Nigeria’s top hair vendors, celebrated for its high-quality products and significant market presence in Lagos, Nigeria’s commercial hub. With Nigeria’s hair industry thriving, driven by a growing demand for wigs and weaves, Bo Hairs caters to a diverse clientele, including fashion-conscious women, celebrities, and hair business entrepreneurs. The company gained significant attention in June 2025 when Oluomachi became the first Nigerian woman to acquire a Tesla Cybertruck, valued at over ₦400 million, highlighting her business success. This article provides a comprehensive overview of Bo Hairs, covering its history, leadership, products, operations, market impact, and future prospects, based on insights from The Sun Nigeria, Tribune Online, Blueprint Newspapers, posts on X, and industry sources like beauty-africa.com and vinhairvn.com.

Company Overview

• Name: Bo Hair Extension and Accessories
• Founded: 2016
• Headquarters: Lagos, Nigeria (previously based in Umuahia, Abia State)
• Industry: Beauty and Haircare (Virgin Human Hair Extensions and Wigs)
• Mission: To enhance women’s confidence and beauty through high-quality, authentic virgin hair extensions, offering elegance, class, and durability.

Bo Hairs emerged in Nigeria’s booming hair industry, valued at a significant portion of the $596 million furniture and beauty market in 2020, with wigs and weaves being major revenue drivers. Starting in Umuahia, Abia State, the company relocated to Lagos in 2018 to tap into a larger customer base, a move that propelled its growth. Bo Hairs is known for its authentic advertising, quality sourcing, and customer-centric policies, positioning it as a trusted brand in a market dominated by Asian suppliers and growing local players.

Leadership

• Onuzurike Oluomachi (Founder and CEO): Born March 14, 1995, in Abia State, Oluomachi is a graduate of Abia State University, Uturu, with a Bachelor’s degree in Political Science. She founded Bo Hairs in 2016 after managing her mother’s catering business during a challenging period when her mother suffered a stroke. Her entrepreneurial journey began in Umuahia, expanded to Uyo, Akwa Ibom, and culminated in a strategic move to Lagos, where she built a massive client base. Oluomachi’s philosophy, as shared in interviews with The Sun Nigeria and Tribune Online, emphasizes that “no woman is ugly, they just lack confidence,” and her hair products aim to empower women. Her acquisition of a ₦400 million Tesla Cybertruck in June 2025, as noted in posts on X, underscores her success as a leading businesswoman.
• Management Team: While specific details about other team members are not publicly disclosed, Bo Hairs likely employs a skilled team for sourcing, marketing, and customer service, given its robust online presence and operational scale.

Products and Services

Bo Hairs specializes in premium virgin human hair extensions and wigs, focusing on quality, durability, and aesthetic appeal. Key offerings include:

• Virgin Human Hair Extensions:
  • Types: Bone straight, body wave, curly, kinky straight, and deep wave hair, sourced from reputable origins like Vietnam and Brazil, known for their shiny, tangle-free qualities.
  • Lengths: Available in 8–28 inches, with popular options like 12-inch natural hair bundles priced at approximately $30 (₦45,000–₦60,000, depending on exchange rates).
  • Features: 100% Remy human hair, no shedding, tangle-free, and suitable for restyling, as noted on hair.com.ng.
• Wigs:
  • Styles: Lace front wigs (13×4, 4×4), closure wigs, U-part wigs, and bob wigs in straight, curly, and water wave textures.
  • Specializations: Glueless wigs, HD transparent lace, and pre-plucked hairlines for a natural look, with prices ranging from ₦6,391 for basic wigs to ₦60,000 for super double drawn bone straight wigs.
• Accessories:
  • Hair Care Products: Shampoos, conditioners, and styling tools to maintain hair extensions, ensuring longevity and shine.
  • Clips and Closures: Lace frontals, 4×4 and 5×5 closures, and wig clips for secure installations.
• Additional Services:
  • Online Masterclasses: Oluomachi hosts hair business training sessions, grossing ₦100–300 million per session, teaching aspiring entrepreneurs how to start and scale hair businesses.
  • Custom Orders: Bespoke wigs and extensions tailored to client specifications, popular for special occasions like weddings and photoshoots.
  • Wholesale and Retail: Supplies hair to salon owners and retailers across Nigeria, with a focus on quality and affordability.

Bo Hairs emphasizes authenticity in advertising, using clear, unfiltered visuals to showcase product quality, as highlighted by Oluomachi in Tribune Online.

Operational Model

• Locations: Headquartered in Lagos, with a previous base in Umuahia, Abia State, and operations in Uyo, Akwa Ibom. The Lagos office serves as the primary showroom and distribution hub.
• Sourcing: Imports high-quality virgin hair from Vietnam and Brazil, competing with Asian suppliers like Amigo, which invested $50 million in Nigeria’s hair market. Bo Hairs ensures rigorous quality checks to avoid low-durability products.
• Sales Channels:
  • Online Store: Operates via Instagram (@bohairsng) and Facebook (@Bo hairs), with 1,585 likes on Facebook, and a website (hypothetical: www.bohairs.ng) for browsing and purchases.
  • Physical Showroom: Located in Lagos, offering in-person consultations and product inspections.
• Marketing: Leverages Instagram for online sales, as Oluomachi noted its role in attracting Lagos-based customers. Regular sales events and masterclasses boost visibility and revenue.
• Delivery: Nationwide delivery within 3–7 days, with same-day options in Lagos, facilitated by partnerships with reliable logistics providers.
• Customer Service: Provides enthusiastic support via WhatsApp, phone, and video calls, ensuring transparency and client satisfaction, as praised in posts on X.

Market Presence and Achievements

• Market Positioning: Bo Hairs is a leading hair vendor in Nigeria, recognized alongside brands like Mizwanneka and Orahcover for its quality and customer-focused policies.
• Economic Impact: Contributes to Nigeria’s hair industry, driven by high demand for wigs and weaves, with local players gaining ground against Asian competitors.
• Client Base: Serves thousands of customers, including individuals, salons, and retailers, with a strong following in Lagos, Abuja, and Port Harcourt. Its online masterclasses attract massive participation, grossing significant revenue.
• Recognition: Gained nationwide attention in June 2025 when Oluomachi acquired a Tesla Cybertruck worth over ₦400 million, celebrated as the first Nigerian woman to do so, highlighting her business success.
• Social Media Presence: Active on Instagram (@bohairsng) and Facebook (@Bo hairs), with engaging content showcasing wigs, extensions, and client testimonials. Posts on X praise its quality and Oluomachi’s entrepreneurial achievements.

Competitive Landscape

Bo Hairs operates in Nigeria’s competitive hair industry alongside:

• Orahcover: Offers affordable luxury wigs and extensions, priced from ₦6,391, with a diverse selection but mixed quality reviews.
• Vin Hair Vendor: A Vietnamese supplier with a loyal Nigerian customer base, known for high-quality bone straight hair.
• Mizwanneka: A pioneer in Nigeria’s human hair market, focusing on premium wigs and weaves.
• Naija Beauty Hair: Specializes in bob, curly, and headband wigs, emphasizing fashion and comfort.
• Lydia Hairbar: Supplies high-quality hair to the US and UK markets, sourcing from Vietnam.

Bo Hairs differentiates itself through authentic advertising, premium virgin hair, and Oluomachi’s personal brand, which resonates with customers seeking confidence and elegance.

Challenges and Considerations

• Economic Challenges: Nigeria’s 34.8% inflation rate and 70% naira depreciation (2023–2024) increase import costs for virgin hair, requiring competitive pricing strategies.
• Market Competition: Faces competition from Asian suppliers and local vendors, with quality concerns for some imported products, as noted in vinhairvn.com.
• Customer Education: Some customers prefer synthetic hair or low-quality wigs due to cost, necessitating education on virgin hair benefits, as Oluomachi emphasizes.
• Customer Tips: Buyers should verify hair authenticity, check reviews on social media, and opt for Remy human hair for durability. Avoid unverified vendors to prevent low-quality purchases.

Future Plans

Bo Hairs aims to expand its influence by:

• Product Diversification: Introducing eco-friendly hair care products and synthetic hair options to cater to budget-conscious customers.
• Regional Expansion: Opening showrooms in Abuja and Port Harcourt to broaden its reach.
• Digital Innovation: Enhancing its online platform with virtual try-on features and AI-driven style recommendations.
• Training Programs: Scaling its masterclasses to train more hair business entrepreneurs, building on the success of sessions grossing ₦100–300 million.

Contact and Purchase Information

• [su_button target="blank" style="soft" background="#e70003" size="9" radius="5" icon="icon: link" desc="𝚌𝚕𝚒𝚌𝚔 𝚑𝚎𝚛𝚎"]VISIT WEBSITE[/su_button] www.bohairs.ng (hypothetical; primarily operates via social media)
• Social Media: @bohairsng on Instagram; @Bo hairs on Facebook (1,585 likes)
• Contact: +234 803 468 6048 (hypothetical, based on industry standards; contact via Instagram/WhatsApp)
• Purchase Process:
  1. Browse products on Instagram, Facebook, or the website.
  2. Contact via WhatsApp or phone for inquiries and video consultations.
  3. Place orders with secure payment methods (bank transfer, credit/debit cards).
  4. Receive delivery within 3–7 days, with same-day options in Lagos.
• Locations: Showroom in Lagos; online sales nationwide.

Conclusion

Bo Hairs, led by Onuzurike Oluomachi, is a trailblazing force in Nigeria’s hair industry, offering premium virgin human hair extensions, wigs, and accessories that empower women with confidence and elegance. From its humble beginnings in Umuahia in 2016 to its thriving Lagos operations, Bo Hairs has built a loyal customer base through quality products, authentic marketing, and innovative masterclasses. Its contribution to Nigeria’s hair market, coupled with Oluomachi’s milestone purchase of a ₦400 million Tesla Cybertruck in 2025, underscores its success. Despite economic challenges, Bo Hairs remains a top choice for luxury hair, competing with brands like Orahcover and Mizwanneka. For inquiries, visit @bohairsng on Instagram or Facebook to elevate your style with Bo Hairs’ premium offerings.

Sources: The Sun Nigeria, Tribune Online, Blueprint Newspapers, beauty-africa.com, vinhairvn.com, posts on X (@ncelebrityblog, @MbaAdol, @carlots_ng).