SharpCut Salon: Barbing Salon Business Plan in Nigeria 2025

Introduction

The barbing salon industry in Nigeria is a vital part of the personal care sector, catering to a growing demand for grooming services among men and youth. With over 80% of Nigerian men visiting salons bi-monthly, the industry generates over NGN 100 billion annually, driven by a youthful population and urban lifestyle trends. SharpCut Salon, a startup launching in 2025 in Victoria Island, Lagos, aims to provide premium haircuts, grooming services, and retail products to meet this demand. This article outlines a comprehensive business plan for SharpCut Salon, detailing its strategy to become a leading grooming hub in Lagos through quality service and innovative marketing.

Description

SharpCut Salon is a modern barbing salon offering premium haircuts, grooming services, and retail grooming products tailored to men and youth aged 15–45. Located in Victoria Island, Lagos, the salon will combine professional barbering techniques with a comfortable, stylish environment, leveraging high-quality equipment and eco-friendly products. By integrating digital booking systems and a strong social media presence, SharpCut aims to attract affluent clients and build a loyal customer base. Our mission is to redefine grooming standards in Nigeria, providing exceptional service and a community-oriented experience.

Address

Business Address: Plot 20, Adeola Odeku Street, Victoria Island, Lagos, Nigeria
Operational Facilities: A 1,000-square-foot salon with 6 barbering stations, a waiting lounge, and retail display, strategically located near offices and residential areas.
Corporate Contact: Reach us at in**@***********on.ng or via our website (to be launched).

Founder and Owner

Founder and Owner: Chidi Okoye (60% share, CEO), a certified barber with 7 years of experience in grooming services, and Ngozi Eze (40% share, Operations Manager), a marketing specialist with 5 years in retail branding. Chidi trained at Lagos Barber Academy, while Ngozi holds a B.Sc. in Business Administration from the University of Lagos.

Services

Haircuts and Styling: Classic cuts, fades, and designer styles for men and youth.
Grooming Services: Beard trims, facials, and scalp treatments.
Retail Products: Hair pomades, beard oils, and grooming kits (e.g., Wahl, Andis brands).
Home Services: Mobile barbering for premium clients.
Training Programs: Beginner barbering courses for aspiring professionals (NGN 50,000–100,000 per course).
Value-Added Services: Online booking and loyalty programs for repeat clients.

Price Range

Haircuts: NGN 1,000–5,000 per session (e.g., fade at NGN 2,000).
Grooming Services: NGN 1,500–10,000 (e.g., facial at NGN 5,000).
Retail Products: NGN 2,000–15,000 per item (e.g., beard oil at NGN 3,000).
Home Services: NGN 5,000–20,000 per visit.
Training Courses: NGN 50,000–100,000 per course.
Note: Prices align with premium Lagos salons and are subject to adjustment based on demand and inflation.

Social Media Accounts

Twitter/X: @SharpCutNG (https://x.com/SharpCutNG)
Instagram: @sharpcutsalon (https://www.instagram.com/sharpcutsalon)
LinkedIn: SharpCut Salon (https://www.linkedin.com/company/sharpcutsalon)
Note: Social media accounts will be activated upon business launch in 2025.

Official Website

www.sharpcutsalon.ng (to be launched in Q1 2025) – For booking, product sales, and inquiries.

Executive Summary

SharpCut Salon is a premium barbing salon launching in 2025 in Victoria Island, Lagos, Nigeria, offering haircuts, grooming services, retail products, and barbering training. Targeting men and youth aged 15–45 with incomes above NGN 150,000/month, we aim to serve 5,000 clients and sell 2,000 products annually in year one, generating NGN 20 million in revenue. Nigeria’s personal care market, valued at NGN 100 billion, grows at 10% annually, driven by grooming trends and urban lifestyles. Our strategic location in Victoria Island ensures access to affluent clients and high-traffic areas. We seek NGN 8 million in funding for equipment, shop setup, and marketing, projecting a 45% ROI by year two. Our competitive edge lies in premium services, eco-friendly products, and a robust digital presence, positioning SharpCut as a leader in Lagos’ grooming industry.

Company Description

Business Name: SharpCut Salon
Location: Plot 20, Adeola Odeku Street, Victoria Island, Lagos, Nigeria
Legal Structure: Limited Liability Company (LLC), registered with the Corporate Affairs Commission (CAC)
Business History: Founded in 2025 by Chidi Okoye and Ngozi Eze to meet Nigeria’s growing demand for premium grooming services, capitalizing on the cultural emphasis on personal appearance.
Mission: To provide exceptional grooming experiences that enhance confidence and style, fostering a community-oriented salon environment.
Vision: To be Lagos’ premier barbing salon by 2030, known for quality, innovation, and customer satisfaction.
Goals:

Short-term: Serve 5,000 clients, sell 2,000 products, and achieve NGN 20 million in revenue in year one.
Long-term: Expand to Ikeja and scale online sales to 30% of revenue by 2028.
Why Victoria Island?: High foot traffic, affluent clientele, and proximity to commercial hubs ensure strong demand and visibility.

Market Analysis

Industry Overview: Nigeria’s personal care market, valued at NGN 100 billion, is driven by a youthful population and grooming trends, with 80% of men visiting salons bi-monthly. Lagos accounts for 35% of national salon revenue, with Victoria Island contributing 15% due to its upscale demographic.
Target Market: Men and youth aged 15–45 with incomes above NGN 150,000/month, spending NGN 1,000–20,000 per visit on grooming and products.
Market Size: Lagos’ barbing salon market is worth NGN 35 billion annually, with Victoria Island’s share at NGN 5 billion.
Competitors:

Direct: Executive Cuts, Tony’s Barbershop (premium salons).
Indirect: Street barbers, informal grooming services.
Competitive Advantage: Premium services, eco-friendly products, digital booking, and a stylish salon environment.
Market Trends: Rising demand for designer haircuts, eco-friendly grooming products, and online booking (20% of market).
Opportunities: Growing middle class, influencer marketing, and demand for home grooming services.

Organization and Management

Structure:

CEO: Chidi Okoye, oversees barbering operations, quality, and strategy.
Operations Manager: Ngozi Eze, manages finances, marketing, and logistics.
Head Barber: To be hired, supervises barbers and client services.
Staff: 4 barbers, 2 sales associates, 1 receptionist, 1 cleaner (8 total).
Experience: Chidi has 7 years in barbering; Ngozi has 5 years in retail branding.
Advisory Team: Engaging a business consultant from Lagos Chamber of Commerce.
Legal: Register with CAC (NGN 50,000), obtain health/safety permits, and secure Tax Identification Number (TIN).

Services

Services:

Haircuts and styling (classic, fades, designs).
Grooming (beard trims, facials, scalp treatments).
Retail products (pomades, beard oils).
Home services for premium clients.
Barbering training courses.
Unique Selling Proposition: Premium grooming, eco-friendly products, and digital booking for convenience.
Pricing: Haircuts ~NGN 1,000–5,000; grooming ~NGN 1,500–10,000; products ~NGN 2,000–15,000; home services ~NGN 5,000–20,000.

Marketing and Sales

Marketing Strategy:

Digital Presence: Launch a Shopify-based website (NGN 500,000 setup) and social media campaigns on Twitter/X, Instagram, and WhatsApp targeting Lagos men and youth.
Events: Participate in Lagos Fashion Week and community grooming events.
Promotions: Offer 20% discounts on first visits and loyalty cards for repeat clients.
Partnerships: Collaborate with gyms and offices for corporate packages.
Sales Strategy:
Direct sales via salon and online bookings.
Retail product sales in-store and online.
Home services for high-net-worth clients.
Customer Acquisition: Target 5,000 clients and 2,000 product sales in year one with NGN 1 million marketing budget.

Financial Projections

Startup Costs: NGN 8 million

Shop rental (Victoria Island, 1 year): NGN 2.5 million
Equipment (clippers, chairs, sterilizers): NGN 2 million
Inventory (grooming products, supplies): NGN 1.5 million
Salon furnishing (mirrors, seating, decor): NGN 1 million
Marketing and website: NGN 0.5 million
Staff salaries (3 months): NGN 0.5 million
Miscellaneous (permits, utilities): NGN 0.5 million
Revenue Projections:
Year 1: NGN 20 million (5,000 haircuts at NGN 2,500 avg., 2,000 products at NGN 5,000 avg., 20 training courses at NGN 75,000 avg.)
Year 2: NGN 35 million (7,000 haircuts, 3,000 products, 30 courses)
Year 3: NGN 50 million (expansion to Ikeja, online scaling)
Profit Margins:
Year 1: NGN 6 million (30% margin after NGN 14 million expenses)
Year 2: NGN 14 million (40% margin)
Year 3: NGN 22.5 million (45% margin)
Break-even Analysis: Achieve break-even within 12 months with 3,500 haircuts and 1,500 product sales.
Funding: Seeking NGN 8 million loan from First Bank at 12% interest, repayable over 3 years, or investor equity (20% stake).

Growth Strategy

Year 1: Establish operations in Victoria Island, focus on client acquisition, and build online presence.
Year 2: Scale to 8 barbers, introduce premium grooming packages, and expand product lines.
Year 3: Open a second branch in Ikeja, scale online sales to 30% of revenue, and explore franchise opportunities.
Sustainability: Use eco-friendly products and solar-powered equipment (NGN 0.5 million investment).
Training: Offer courses to 50 students annually, boosting brand visibility.

Notes

Data Sources: Market data from Nairarush, samphina.com.ng, and Nigerian beauty reports. Pricing aligns with X posts (e.g., NGN 1,000–5,000 per haircut).
Challenges: High competition, rising rent in Victoria Island, and power costs. Mitigation includes unique services, negotiated leases, and solar adoption.
Legal Requirements: Register with CAC (NGN 50,000), obtain health/safety permits, and secure TIN.
Recommendations: Source products from trusted suppliers (e.g., Wahl via Jumia), use Shopify for e-commerce (NGN 500,000 setup), and leverage Lagos Fashion Week for exposure. Monitor trends via Nigerian Beauty Association reports.

Conclusion

SharpCut Salon is poised to thrive in Nigeria’s vibrant grooming industry with premium services, eco-friendly products, and a strategic location in Victoria Island. Our focus on quality, innovation, and digital engagement will drive growth and customer loyalty. Contact us at in**@***********on.ng or visit www.sharpcutsalon.ng (to be launched) to invest or partner in shaping Lagos’ grooming future!