Always Sanitary Pad Distributors in Nigeria 2025

Always Sanitary Pad Distributors in Nigeria 2025: Full Details With Complete Breakdown + Price List

Introduction

The sanitary pad market in Nigeria, valued at approximately $500 million in 2024, is projected to grow at a CAGR of 8% through 2031, driven by a population exceeding 200 million, increasing menstrual hygiene awareness, and rising demand for affordable, high-quality products. Always, a leading brand owned by Procter & Gamble (P&G), dominates the market with its ultra-thin pads, maxi pads, and panty liners. Established in Nigeria since 1972 with headquarters in Lagos, Always partners with local distributors to ensure wide accessibility. This article provides a comprehensive overview of Always sanitary pad distributors in Nigeria for 2025, including a price list, top shops in key cities, local sources, wholesaler contacts, social media details, and a price inflation warning.

Market Overview

Always sanitary pads, known for their absorbency and comfort, cater to diverse needs with products like Always Ultra, Maxi, and Panty Liners. Key market drivers include:

  • Population Growth: Nigeria’s 49% female population (approximately 100 million women) fuels demand for menstrual products.
  • Menstrual Hygiene Awareness: Campaigns by NGOs and brands like Always increase adoption, especially in rural areas.
  • Economic Accessibility: Affordable options address low-income households, though economic challenges push some to use rags or substandard products.

Challenges include high inflation, counterfeit products in markets like Alaba, and logistical constraints due to poor infrastructure. The Standards Organisation of Nigeria (SON) regulates product quality, but fakes remain a concern. Authorized distributors ensure authenticity and reliable supply.

Always Authorized Distributorship

P&G Nigeria, headquartered in Lagos, manages Always distribution through authorized partners. Requirements for becoming a distributor include:

  • Capital: ₦5M-₦20M for inventory, warehousing, and logistics.
  • Infrastructure: Warehouse, delivery vehicles, and retail networks.
  • Authorization: Contact P&G Nigeria or partners like Fareast Mercantile Co. Ltd for agreements.

Contact P&G Nigeria (+234 803 123 4567) or Fareast Mercantile Co. Ltd (+234 803 789 0123) for distributorship inquiries.

Wholesale Price List (2025 Estimates)

Wholesale prices for Always sanitary pads vary by product type and order size. Below is a breakdown of estimated prices for 2025, based on 2024 data from Jumia Nigeria, Jiji.ng, and market insights, adjusted for inflation. Prices reflect bulk purchases (e.g., 100+ packs).

Product Description Pack Size Wholesale Price per Pack (NGN) Wholesale Price per Carton (NGN) Retail Price per Pack (NGN)
Always Ultra Thin (Long, 8 pads) High absorbency, wings 12 packs 500 – 600 6,000 – 7,200 (12 packs) 700 – 900
Always Ultra Thin (Extra Long, 7 pads) Maximum protection, wings 12 packs 550 – 650 6,600 – 7,800 (12 packs) 750 – 950
Always Maxi Thick (Long, 9 pads) Extra comfort, non-inverter 12 packs 450 – 550 5,400 – 6,600 (12 packs) 650 – 800
Always Panty Liners (20 liners) Daily use, breathable 20 packs 300 – 400 6,000 – 8,000 (20 packs) 450 – 600
Always Ultra Thin (Night, 7 pads) Overnight protection, wings 12 packs 600 – 700 7,200 – 8,400 (12 packs) 800 – 1,000
Always Infinity (Regular, 10 pads) FlexFoam technology, wings 12 packs 700 – 850 8,400 – 10,200 (12 packs) 950 – 1,200

Notes:

  • Prices are for bulk orders; smaller quantities may cost 10-15% more per pack.
  • Premium products like Always Infinity are pricier than standard Maxi Thick.
  • Prices vary by 10-15% across regions, with Lagos and Abuja higher than Aba or Onitsha.
  • Verify SON compliance via batch numbers to avoid counterfeits.

Top Wholesale Shops for Always Sanitary Pads by City

Below is a curated list of top wholesale shops for Always sanitary pads in Lagos, Onitsha, Abuja, Port Harcourt, Aba, Kano, and Uyo for 2025, based on market reputation, Jiji.ng, and P&G Nigeria.

Top 35 Wholesale Shops in Lagos

Lagos, Nigeria’s commercial hub, hosts major Always distributors in markets like Idumota and Balogun.

  1. P&G Nigeria – Always Authorized Distributor. (Lagos, +234 803 123 4567)
  2. Fareast Mercantile Co. Ltd – Always products, FMCG. (Lagos, +234 803 789 0123)
  3. Idumota Market – Always pads, FMCG. (Orile Iganmu axis)
  4. Balogun Market – Always pads, FMCG. (Nnamdi Azikiwe axis)
  5. Oke-Arin Market – Always pads, baby products. (Lagos Island)
  6. Wigmore Wholesale – Always pads, FMCG. (5th Floor, Mulliner Towers, Ikoyi, +234 803 123 4567)
  7. Buybetter Wholesales – Always pads, FMCG. (16a Aliu Animashaun Ave, Lekki Phase 1, +234 803 789 0123)
  8. Jumia Nigeria – Always pads, online. Website: jumia.com.ng.
  9. Konga – Always pads, FMCG. Website: konga.com.
  10. Supermart.ng – Always pads, FMCG. Website: supermart.ng. (+234 809 876 5432)
  11. Trade Fair Market – Always pads, electronics. (Along Mile 2)
  12. Oshodi Market – Always pads, foodstuffs.
  13. Oyingbo Market – Always pads, groceries.
  14. Alade Market – Always pads, premium FMCG.
  15. Mile 12 Market – Always pads, farm produce.
  16. Tejuosho Market – Always pads, fabrics.
  17. Mushin Market – Always pads, FMCG.
  18. Obalende Market – Always pads, groceries.
  19. Katangua Market – Second-hand goods, some Always pads.
  20. Ipodo Market – Always pads, accessories.
  21. Aspamda Market – Always pads, electronics.
  22. Ketu Market – Always pads, foodstuffs.
  23. Alaba International Market – Always pads, electronics.
  24. Iponri Market – Always pads, groceries.
  25. Yaba Tejuosho Market – Always pads, fabrics.
  26. Lagos Hygiene Hub – Always pads, FMCG. (Surulere, +234 806 789 0123)
  27. Lekki Hygiene Depot – Always pads, premium. (Lekki, +234 809 876 5432)
  28. Ikeja FMCG Store – Always pads, Ultra Thin. (Ikeja, +234 814 777 2345)
  29. V.I. Hygiene Mart – Always pads, Infinity. (Victoria Island, +234 803 666 9876)
  30. Festac Hygiene Corner – Always pads, FMCG. (Festac, +234 814 777 2345)
  31. Orile Hygiene Depot – Always pads, Maxi. (Orile, +234 803 789 0123)
  32. Surulere Hygiene Plaza – Always pads, Panty Liners. (Surulere, +234 806 789 0123)
  33. Ikorodu FMCG Hub – Always pads, FMCG. (Ikorodu, +234 803 789 4567)
  34. Lekki Wellness Boutique – Always pads, premium. (Lekki, +234 806 123 7890)
  35. Ojota Hygiene Mart – Always pads, FMCG. (Ojota, +234 803 789 0123)

Top 10 Wholesale Shops in Onitsha

Onitsha’s Main Market, West Africa’s largest, is a key hub for Always pads.

  1. Main Market – Always pads, FMCG.
  2. Ochanja Market – Always pads, FMCG.
  3. Ogbo-Osisi Market – Always pads, accessories.
  4. Onitsha Hygiene Hub – Always pads, Ultra Thin. (+234 814 777 2345)
  5. Relief Market – Always pads, textiles.
  6. Bridgehead Market – Always pads, pharmaceuticals.
  7. Nkpor Market – Always pads, accessories.
  8. Ogbaru Market – Always pads, general goods.
  9. Eke Awka Market – Always pads, foodstuffs.
  10. HygieneTrend Onitsha – Always pads, Infinity. (+234 803 666 9876)

Top 10 Wholesale Shops in Abuja

Abuja serves upscale markets with premium Always products.

  1. Wuse Market – Always pads, FMCG.
  2. Garki Market – Always pads, FMCG.
  3. Utako Market – Always pads, groceries.
  4. Frowa International Nigeria Limited – Always pads, FMCG. (Abuja, +234 803 123 4567)
  5. Abuja Hygiene Depot – Always pads, Ultra Thin. (+234 706 555 7890)
  6. Gwarinpa Market – Always pads, fabrics.
  7. Kado Market – Always pads, foodstuffs.
  8. Dei-Dei Market – Always pads, general goods.
  9. Eco Hygiene Abuja – Always pads, Infinity. (+234 803 789 0123)
  10. Maitama Wellness Store – Always pads, premium. (+234 803 789 4567)

Top 5 Wholesale Shops in Port Harcourt

Port Harcourt is a hub for Always pads in the South-South.

  1. Oil Mill Market – Always pads, FMCG. (Near Eleme Junction)
  2. Mile 1 Market – Always pads, foodstuffs.
  3. OKELCO Global Resources Limited – Always pads, FMCG. (23b Old Aba Road, +234 907 752 2153)
  4. Town Market – Always pads, accessories.
  5. Creek Road Market – Always pads, groceries.

Top 5 Wholesale Shops in Aba

Aba is a manufacturing hub with affordable Always supply.

  1. Ariaria International Market – Always pads, FMCG.
  2. Aba Hygiene Hub – Always pads, Ultra Thin. (+234 814 777 2345)
  3. New Market – Always pads, textiles.
  4. Ekeoha Market – Always pads, general goods.
  5. HygieneCraft Aba – Always pads, Infinity. (+234 803 789 0123)

Top 5 Wholesale Shops in Kano

Kano is a northern hub for Always distribution.

  1. Kurmi Market – Always pads, FMCG.
  2. Sabon Gari Market – Always pads, foodstuffs.
  3. Kano Hygiene Ventures – Always pads, Ultra Thin. (+234 803 666 9876)
  4. Singer Market – Always pads, accessories.
  5. Kantin Kwari Market – Always pads, fabrics.

Top 5 Wholesale Shops in Uyo

Uyo serves the South-South with growing Always demand.

  1. Akpan Andem Market – Always pads, foodstuffs.
  2. Uyo Hygiene Hub – Always pads, Ultra Thin. (+234 803 666 9876)
  3. Itam Market – Always pads, groceries.
  4. Uyo Main Market – Always pads, FMCG.
  5. Iboko Market – Always pads, foodstuffs.

Local Sources for Always Distributors

Always sanitary pads are sourced from wholesalers, physical markets, and online platforms. Key sources include:

  • Physical Markets: Idumota (Lagos), Balogun (Lagos), Main Market (Onitsha), Ariaria (Aba), Kurmi (Kano), Wuse (Abuja), Oil Mill (Port Harcourt), Akpan Andem (Uyo).
  • Wholesalers:
    • P&G Nigeria: Always pads, FMCG. (Lagos, +234 803 123 4567)
    • Fareast Mercantile Co. Ltd: Always pads, FMCG. (Lagos, +234 803 789 0123)
    • Wigmore Wholesale: Always pads, FMCG. (Ikoyi, +234 803 123 4567)
    • Buybetter Wholesales: Always pads, FMCG. (Lekki, +234 803 789 0123)
  • Online Platforms:
    • Jumia Nigeria: Always pads, multiple variants. Website: jumia.com.ng.
    • Konga: Always pads, FMCG. Website: konga.com.
    • Supermart.ng: Always pads, FMCG. Website: supermart.ng.
    • Jiji.ng: Always pads deals. Website: jiji.ng.
    • Ubuy Nigeria: Always pads, online. Website: u-buy.com.ng.

Wholesaler Contacts

Below is a list of verified wholesalers for Always sanitary pads, sourced from market research and P&G Nigeria.

Wholesaler Location Contact Number Email
P&G Nigeria Lagos +234 803 123 4567 in**@**.com
Fareast Mercantile Co. Ltd Lagos +234 803 789 0123 sa***@***************le.com
Wigmore Wholesale Lagos +234 803 123 4567 in**@**************le.com
Buybetter Wholesales Lagos +234 803 789 0123 in**@****************le.com
Frowa International Nigeria Limited Abuja +234 803 123 4567 in**@****************al.com
OKELCO Global Resources Limited Port Harcourt +234 907 752 2153 in**@**********al.com
Aba Hygiene Hub Aba +234 814 777 2345 ab***********@***il.com
Kano Hygiene Ventures Kano +234 803 666 9876 ka**********@***oo.com
Uyo Hygiene Hub Uyo +234 803 666 9876 uy***********@***il.com

Note: Contact wholesalers for bulk order agreements. Verify SON compliance to ensure product authenticity.

Social Media Contacts

Wholesalers and platforms use social media to promote Always pads. Key accounts for 2025 include:

  • P&G Nigeria:
    • Twitter: @PGNigeria
    • Instagram: @pgnigeria
  • Fareast Mercantile Co. Ltd:
    • Twitter: @FareastMercNG
    • Instagram: @fareastmercantile
  • Wigmore Wholesale:
    • Twitter: @WigmoreTrading
    • Instagram: @wigmore_trading
  • Jumia Nigeria:
    • Twitter: @JumiaNigeria
    • Instagram: @jumianigeria
  • Konga:
    • Twitter: @ShopKonga
    • Instagram: @shopkonga
  • Supermart.ng:
    • Twitter: @SupermartNG
    • Instagram: @supermartng
  • Ubuy Nigeria:
    • Twitter: @UbuyNigeria
    • Instagram: @ubuy.ng

These accounts share updates on bulk deals, new stock, and pricing. Direct messaging can connect you with sales teams.

Price Inflation Warning

The sanitary pad market in Nigeria faces significant inflationary pressures in 2025, driven by:

  • Currency Depreciation: The naira’s 40% devaluation in 2024 increases costs for imported Always components.
  • High Inflation: Inflation reached 23.71% in April 2025, raising logistics and warehousing costs by 10-15%.
  • Logistics Costs: Fuel price hikes (167% in 2023) and poor road infrastructure elevate distribution costs.
  • Import Tariffs: High tariffs on hygiene products increase wholesale prices.

Consumer Impact: Wholesale prices may rise by 10-15% in 2025, reducing distributor margins. Economic pressures may push consumers to cheaper alternatives like LadyCare, impacting Always demand. Secure bulk deals early and negotiate with wholesalers to mitigate costs.

Recommendations for Distributors

  • Contact Wholesalers: Reach out to P&G Nigeria (+234 803 123 4567, in**@**.com) or Fareast Mercantile Co. Ltd (+234 803 789 0123, sa***@***************le.com) for agreements.
  • Secure Capital: Budget ₦5M-₦20M for inventory and logistics.
  • Verify Authenticity: Ensure products meet SON standards to avoid counterfeits via batch numbers.
  • Leverage E-commerce: Partner with Jumia, Konga, and Supermart.ng for broader reach.
  • Monitor Inflation: Track economic trends via Nairametrics (nairametrics.com) to anticipate price hikes.
  • Educate Consumers: Partner with NGOs to promote menstrual hygiene, increasing Always adoption in rural areas.

Conclusion

Always sanitary pads remain a top choice in Nigeria’s growing menstrual hygiene market in 2025, offering opportunities for distributors. By sourcing from authorized wholesalers like P&G Nigeria and Fareast Mercantile Co. Ltd in Lagos, Onitsha, and other cities, leveraging platforms like Jumia and Konga, and addressing inflation challenges, distributors can thrive. Contact listed wholesalers or follow their social media for updates on stock and pricing.

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