Top 30 Best AI Apps for Makeup in 2025

Top 30 Best AI Apps for Makeup in 2025

Top 30 Best AI Apps for Makeup in 2025 , The beauty industry has been transformed by artificial intelligence, offering innovative solutions for virtual makeup try-ons, skin analysis, personalized product recommendations, and content creation for beauty enthusiasts.

This article explores the top 30 AI-powered makeup apps in 2025, categorized by their primary functions, with detailed insights into their features, pricing, and more.

Whether you’re a makeup artist, beauty influencer, or casual user, these apps cater to diverse needs while leveraging cutting-edge AI technology.

Article Categories

  • Virtual Makeup Try-On: Apps that allow users to test makeup products virtually using augmented reality (AR) and AI.

  • Skin Analysis and Diagnostics: Tools that analyze skin conditions and recommend personalized skincare or makeup products.

  • Personalized Makeup Recommendations: Apps that use AI to suggest makeup products based on user preferences, skin tone, or trends.

  • Beauty Content Creation: Platforms that generate makeup-related content, such as tutorials, social media posts, or images.

  • Makeup Editing and Enhancement: Photo or video editing apps that apply AI-driven makeup effects or enhance selfies.

Apps by Category

Virtual Makeup Try-On

  1. YouCam Makeup

    • Description: YouCam Makeup uses AI and AR to offer real-time virtual makeup try-ons, including lipsticks, eyeshadows, and foundations. It features a vast library of products from top brands and allows users to experiment with full looks or subtle enhancements.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Alice H. Chang

    • Price: Free with in-app purchases; Premium at $5.99/month

    • Best For: Casual users and beauty enthusiasts experimenting with makeup looks

    • Affiliate Program: Yes, via Perfect Corp’s partner program

    • Founder Image: Not publicly available

    • Reviews Rate: 4.7/5 (App Store)

    • Company Name: Perfect Corp

    • Number of Workers: ~500

    • Program Language: Swift (iOS), Kotlin (Android)

    • App Programmer: Perfect Corp Development Team

    • Company Address: 14F, No. 98, Minquan Rd., Xindian Dist., New Taipei City, Taiwan

    • Contact Details: support@perfectcorp.com, +886-2-8667-1298

    • Social Media:

      • Instagram: @youcamapps/

      • Twitter: @YouCamApps

    • Net Worth: Estimated $100M (company valuation)

    • Accreditation: ISO 27001 certified

    • Key Considerations: Requires good lighting for accurate AR rendering; in-app purchases can add up.

    • Devices Available: iOS (), Android ()

    • Year Found: 2014

    • Trial Period: 7-day free trial for Premium

    • Number of Users: 900M+ downloads

    • Written Reviews:

      • Sarah Thompson: “YouCam Makeup is my go-to for trying new lip colors before buying. The AR is super realistic!”

      • Priya Patel*: “Love the variety of looks, but the premium features are a bit pricey.”

  2. ModiFace

    • Description: ModiFace, owned by L’OrΓ©al, powers virtual try-ons for major beauty brands. Its AI analyzes facial features to apply makeup with precision, supporting products like hair color and nail polish.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Parham Aarabi

    • Price: Free (brand-specific integrations); SDK licensing for businesses

    • Best For: Brands integrating virtual try-ons into e-commerce

    • Affiliate Program: No

    • Founder Image: Not publicly available

    • Reviews Rate: 4.5/5 (based on brand app integrations)

    • Company Name: L’OrΓ©al (parent company)

    • Number of Workers: ~40,000 (L’OrΓ©al global)

    • Program Language: C++, Python

    • App Programmer: ModiFace Development Team

    • Company Address: 41 Madison Ave, New York, NY 10010, USA

    • Contact Details: info@modiface.com

    • Social Media:

      • LinkedIn: @modiface

    • Net Worth: Not disclosed (part of L’OrΓ©al)

    • Accreditation: None specified

    • Key Considerations: Limited standalone app; best used via partner brands’ platforms.

    • Devices Available: iOS, Android (via brand apps)

    • Year Found: 2006

    • Trial Period: N/A

    • Number of Users: 200M+ (via integrations)

    • Written Reviews:

      • Emma Lee: “Used ModiFace through Sephora’s app, and the foundation match was spot-on.”

      • Aisha Khan: “Great tech, but I wish it had a dedicated app for casual use.”

  3. Sephora Virtual Artist

    • Description: Sephora’s AI-powered app lets users try on makeup products from its catalog. It uses facial recognition to map products accurately and offers tutorials for application.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (Sephora corporate initiative)

    • Price: Free

    • Best For: Shoppers looking to test Sephora products

    • Affiliate Program: Yes, via Sephora’s affiliate network

    • Founder Image: N/A

    • Reviews Rate: 4.6/5 (App Store)

    • Company Name: Sephora USA, Inc.

    • Number of Workers: ~20,000

    • Program Language: Swift, Java

    • App Programmer: Sephora Digital Team

    • Company Address: 525 Market St, San Francisco, CA 94105, USA

    • Contact Details:Β  1-877-737-4672

    • Social Media:

      • Instagram: @sephora

      • Twitter: @Sephora

    • Net Worth: Not disclosed (part of LVMH)

    • Accreditation: None specified

    • Key Considerations: Limited to Sephora’s product range; requires account for full features.

    • Devices Available: iOS (), Android ()

    • Year Found: 2016 (Virtual Artist feature)

    • Trial Period: N/A

    • Number of Users: 50M+ (Sephora app downloads)

    • Written Reviews:

      • Jessica Nguyen: “Trying eyeshadows virtually saved me from bad purchases!”

      • Fatima Ali: “The tutorials are helpful, but the app can lag sometimes.”

  4. Mary Kay MirrorMe

    • Description: Mary Kay’s AI-driven app offers virtual makeup try-ons with its product line, allowing users to test full looks or individual items like blushes and lipsticks.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (Mary Kay corporate)

    • Price: Free

    • Best For: Mary Kay customers and consultants

    • Affiliate Program: Yes, via Mary Kay’s consultant program

    • Founder Image: N/A

    • Reviews Rate: 4.4/5 (Google Play)

    • Company Name: Mary Kay Inc.

    • Number of Workers: ~5,000

    • Program Language: Swift, Kotlin

    • App Programmer: Mary Kay IT Team

    • Company Address: 16251 Dallas Pkwy, Addison, TX 75001, USA

    • Contact Details: 1-800-627-9529

    • Social Media:

      • Instagram: @marykay/

      • Twitter: @MaryKay

    • Net Worth: ~$3B (company revenue)

    • Accreditation: None specified

    • Key Considerations: Limited to Mary Kay products; best for consultants selling to clients.

    • Devices Available: iOS (), Android ()

    • Year Found: 2018

    • Trial Period: N/A

    • Number of Users: 10M+

    • Written Reviews:

      • Laura Gomez: “Perfect for showing clients how Mary Kay products look on them.”

      • Meena Sharma: “Easy to use, but I’d love more shade options.”

  5. Revlon Virtual Try-On

    • Description: Revlon’s AI tool lets users test its makeup products virtually, focusing on lipsticks and foundations. It uses AR to ensure accurate color rendering.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (Revlon corporate)

    • Price: Free

    • Best For: Revlon product fans

    • Affiliate Program: No

    • Founder Image: N/A

    • Reviews Rate: 4.3/5 (brand website)

    • Company Name: Revlon, Inc.

    • Number of Workers: ~5,600

    • Program Language: JavaScript, Python

    • App Programmer: Revlon Digital Team

    • Company Address: 1 New York Plaza, New York, NY 10004, USA

    • Contact Details: consumerinfo@revlon.com, 1-800-473-8566

    • Social Media:

      • Instagram: @revlon/

      • Twitter: @Revlon

    • Net Worth: ~$2B (company valuation)

    • Accreditation: None specified

    • Key Considerations: Limited product range; web-based rather than a standalone app.

    • Devices Available: Web-based ()

    • Year Found: 2020

    • Trial Period: N/A

    • Number of Users: 5M+ (web visits)

    • Written Reviews:

      • Claire Dubois: “Loved trying Revlon lipsticks virtuallyβ€”colors are accurate.”

      • Sana Iqbal: “Wish it included more products like eyeshadows.”

  6. Perfect365

    • Description: Perfect365 combines AI and AR for virtual makeup try-ons, offering pre-set looks and customizable options. It also includes beauty filters and tutorials.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Sean Mao

    • Price: Free with in-app purchases; VIP at $4.99/month

    • Best For: Social media users creating beauty content

    • Affiliate Program: No

    • Founder Image: Not publicly available

    • Reviews Rate: 4.6/5 (App Store)

    • Company Name: ArcSoft, Inc.

    • Number of Workers: ~600

    • Program Language: C++, Swift

    • App Programmer: ArcSoft Development Team

    • Company Address: 46609 Fremont Blvd, Fremont, CA 94538, USA

    • Contact Details: support@perfect365.com

    • Social Media:

      • Instagram: @perfect365_official/

      • Twitter: @Perfect365

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Heavy on ads in free version; VIP unlocks advanced features.

    • Devices Available: iOS (), Android ()

    • Year Found: 2011

    • Trial Period: 7-day free trial for VIP

    • Number of Users: 100M+ downloads

    • Written Reviews:

      • Olivia Brown: “Perfect365’s filters are amazing for Instagram posts!”

      • Neha Gupta: “Ads are annoying, but the makeup looks are great.”

Skin Analysis and Diagnostics

  1. SkinVision

    • Description: SkinVision uses AI to analyze skin conditions, detecting potential issues like acne or pigmentation. It’s primarily for skincare but supports makeup product recommendations.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Victor Anastasiu

    • Price: $29.99/year

    • Best For: Users monitoring skin health

    • Affiliate Program: No

    • Founder Image: Not publicly available

    • Reviews Rate: 4.5/5 (Google Play)

    • Company Name: SkinVision B.V.

    • Number of Workers: ~50

    • Program Language: Python, TensorFlow

    • App Programmer: SkinVision Tech Team

    • Company Address: Weteringschans 165, 1017 XD Amsterdam, Netherlands

    • Contact Details: support@skinvision.com

    • Social Media:

      • Instagram: @skinvisionapp/

      • Twitter: @SkinVision

    • Net Worth: Not disclosed

    • Accreditation: CE certified (medical device)

    • Key Considerations: Not a substitute for medical advice; annual subscription required.

    • Devices Available: iOS (), Android ()

    • Year Found: 2012

    • Trial Period: 30-day money-back guarantee

    • Number of Users: 2M+

    • Written Reviews:

      • Sophie MΓΌller: “Helped me track my skin issues and pick better foundations.”

      • Amara Okoye: “Accurate analysis, but I still consult my dermatologist.”

  2. Neutrogena Skin360

    • Description: Neutrogena’s AI app scans skin to assess moisture, pores, and fine lines, recommending makeup and skincare products tailored to the user’s needs.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (Johnson & Johnson corporate)

    • Price: Free (requires Skin360 device for full features)

    • Best For: Neutrogena product users

    • Affiliate Program: No

    • Founder Image: N/A

    • Reviews Rate: 4.3/5 (App Store)

    • Company Name: Johnson & Johnson

    • Number of Workers: ~130,000

    • Program Language: Swift, Java

    • App Programmer: J&J Digital Team

    • Company Address: 1 Johnson & Johnson Plaza, New Brunswick, NJ 08933, USA

    • Contact Details: 1-800-582-4048

    • Social Media:

      • Instagram: @neutrogena/

      • Twitter: @Neutrogena

    • Net Worth: ~$450B (J&J market cap)

    • Accreditation: None specified

    • Key Considerations: Device purchase (~$50) needed for full functionality.

    • Devices Available: iOS (), Android ()

    • Year Found: 2018

    • Trial Period: N/A

    • Number of Users: 1M+

    • Written Reviews:

      • Rachel Kim: “The skin scan helped me choose the right foundation shade.”

      • Zara Malik: “Useful, but you need the scanner for the best results.”

  3. Olay Skin Advisor

    • Description: Olay’s AI-powered tool analyzes selfies to evaluate skin health, recommending makeup-compatible skincare products based on skin type and concerns.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (Procter & Gamble corporate)

    • Price: Free

    • Best For: Olay skincare users

    • Affiliate Program: No

    • Founder Image: N/A

    • Reviews Rate: 4.4/5 (brand website)

    • Company Name: Procter & Gamble

    • Number of Workers: ~100,000

    • Program Language: JavaScript, Python

    • App Programmer: P&G Digital Team

    • Company Address: 1 Procter & Gamble Plaza, Cincinnati, OH 45202, USA

    • Contact Details: 1-800-692-0132

    • Social Media:

      • Instagram: @olay/

      • Twitter: @OlaySkin

    • Net Worth: ~$350B (P&G market cap)

    • Accreditation: None specified

    • Key Considerations: Focused on Olay products; limited makeup recommendations.

    • Devices Available: Web-based ()

    • Year Found: 2017

    • Trial Period: N/A

    • Number of Users: 5M+ (web visits)

    • Written Reviews:

      • Elena Costa: “Great for picking skincare that works with my makeup.”

      • Nia Johnson: “Accurate skin analysis, but I wanted more makeup tips.”

  4. L’OrΓ©al SkinCeuticals SkinScope

    • Description: This AI tool diagnoses skin concerns like redness or uneven tone, offering makeup and skincare recommendations from L’OrΓ©al’s SkinCeuticals line.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (L’OrΓ©al corporate)

    • Price: Free

    • Best For: SkinCeuticals users

    • Affiliate Program: No

    • Founder Image: N/A

    • Reviews Rate: 4.5/5 (brand website)

    • Company Name: L’OrΓ©al

    • Number of Workers: ~40,000

    • Program Language: Python, JavaScript

    • App Programmer: L’OrΓ©al Digital Team

    • Company Address: 41 Madison Ave, New York, NY 10010, USA

    • Contact Details: 1-800-771-9489

    • Social Media:

      • Instagram: @skinceuticals/

      • Twitter: @SkinCeuticals

    • Net Worth: Not disclosed (part of L’OrΓ©al)

    • Accreditation: None specified

    • Key Considerations: Limited to SkinCeuticals products; best for professional consultations.

    • Devices Available: Web-based ()

    • Year Found: 2019

    • Trial Period: N/A

    • Number of Users: 3M+ (web visits)

    • Written Reviews:

      • Maya Singh: “Helped me find makeup that doesn’t irritate my skin.”

      • Leila Hosseini: “Useful for skincare, but makeup options are limited.”

  5. HiMirror

    • Description: HiMirror’s AI-powered smart mirror app analyzes skin via selfies, tracking changes over time and suggesting makeup products to enhance features.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Simon Shen

    • Price: Free app; mirror device starts at $199

    • Best For: Tech-savvy beauty enthusiasts

    • Affiliate Program: No

    • Founder Image: Not publicly available

    • Reviews Rate: 4.2/5 (Google Play)

    • Company Name: Newkin Co., Ltd.

    • Number of Workers: ~100

    • Program Language: Python, Swift

    • App Programmer: Newkin Tech Team

    • Company Address: 7F, No. 222, Sec. 4, Zhongxiao E. Rd., Taipei, Taiwan

    • Contact Details: support@himirror.com

    • Social Media:

      • Instagram: @himirror/

      • Twitter: @HiMirrorGlobal

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Mirror purchase required for full features; app alone is limited.

    • Devices Available: iOS (), Android ()

    • Year Found: 2016

    • Trial Period: N/A

    • Number of Users: 500K+

    • Written Reviews:

      • Chloe Wang: “The skin tracking is amazing with the mirror!”

      • Amira Syed: “App is okay, but you really need the mirror.”

  6. Visage Lab

    • Description: Visage Lab uses AI to analyze skin and apply virtual makeup, offering skin diagnostics alongside makeup try-on features for a holistic beauty experience.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Not disclosed

    • Price: Free with in-app purchases; Pro at $3.99/month

    • Best For: Budget-conscious users

    • Affiliate Program: No

    • Founder Image: Not available

    • Reviews Rate: 4.3/5 (App Store)

    • Company Name: VicMan LLC

    • Number of Workers: ~50

    • Program Language: Swift, Kotlin

    • App Programmer: VicMan Development Team

    • Company Address: 220036, Minsk, Belarus

    • Contact Details: support@visagelab.com

    • Social Media:

      • Instagram: @visagelab/

      • Twitter: @VisageLab

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Ads in free version; basic skin analysis compared to premium apps.

    • Devices Available: iOS (), Android ()

    • Year Found: 2011

    • Trial Period: 3-day free trial for Pro

    • Number of Users: 10M+ downloads

    • Written Reviews:

      • Isabella Rossi: “Affordable and easy for quick skin checks and makeup tries.”

      • Rania Salem: “Good for the price, but ads are intrusive.”

Personalized Makeup Recommendations

  1. GlamScout

    • Description: GlamScout uses AI to recommend makeup products based on user preferences, skin tone, and trends, pulling from a wide range of brands.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Not disclosed

    • Price: Free; Premium at $2.99/month

    • Best For: Shoppers seeking personalized product suggestions

    • Affiliate Program: Yes

    • Founder Image: Not available

    • Reviews Rate: 4.4/5 (Google Play)

    • Company Name: GlamScout Inc.

    • Number of Workers: ~30

    • Program Language: Python, JavaScript

    • App Programmer: GlamScout Tech Team

    • Company Address: 1234 Tech Park, San Jose, CA 95112, USA

    • Contact Details: hello@glamscout.com

    • Social Media:

      • Instagram: @glamscout/

      • Twitter: @GlamScout

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Relies on user input accuracy; premium unlocks more brands.

    • Devices Available: iOS (), Android ()

    • Year Found: 2019

    • Trial Period: 7-day free trial for Premium

    • Number of Users: 1M+

    • Written Reviews:

      • Lila Chen: “Found my perfect foundation shade thanks to GlamScout!”

      • Sofia Mendes: “Great recs, but I had to tweak my profile for accuracy.”

  2. Ulta Beauty Glam App

    • Description: Ulta’s AI-powered app suggests makeup products based on skin tone, preferences, and purchase history, with virtual try-on integration.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (Ulta corporate)

    • Price: Free

    • Best For: Ulta shoppers

    • Affiliate Program: Yes, via Ulta’s affiliate program

    • Founder Image: N/A

    • Reviews Rate: 4.6/5 (App Store)

    • Company Name: Ulta Beauty, Inc.

    • Number of Workers: ~40,000

    • Program Language: Swift, Kotlin

    • App Programmer: Ulta Digital Team

    • Company Address: 1000 Remington Blvd, Bolingbrook, IL 60440, USA

    • Contact Details: guestservices@ulta.com, 1-866-983-8582

    • Social Media:

      • Instagram: @ulta/

      • Twitter: @UltaBeauty

    • Net Worth: ~$12B (market cap)

    • Accreditation: None specified

    • Key Considerations: Limited to Ulta’s inventory; requires account for personalized recs.

    • Devices Available: iOS (), Android ()

    • Year Found: 2017 (Glam feature)

    • Trial Period: N/A

    • Number of Users: 20M+ (Ulta app downloads)

    • Written Reviews:

      • Kayla Brooks: “Love the personalized picks for my skin tone!”

      • Hana Yoshida: “Super convenient, but only Ulta products.”

  3. Ipsy App

    • Description: Ipsy’s AI-driven app curates personalized makeup recommendations through quizzes and user feedback, paired with subscription-based beauty boxes.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Michelle Phan

    • Price: Free; subscriptions start at $12/month

    • Best For: Subscription beauty enthusiasts

    • Affiliate Program: Yes

    • Founder Image: Available via public profiles

    • Reviews Rate: 4.7/5 (App Store)

    • Company Name: BFA Industries

    • Number of Workers: ~500

    • Program Language: JavaScript, Python

    • App Programmer: Ipsy Tech Team

    • Company Address: 201 Baldwin Ave, San Mateo, CA 94401, USA

    • Contact Details: support@ipsy.com

    • Social Media:

      • Instagram: @ipsy/

      • Twitter: @ipsy

    • Net Worth: ~$800M (company valuation)

    • Accreditation: None specified

    • Key Considerations: Subscription required for full benefits; app focuses on curation.

    • Devices Available: iOS (, Android ()

    • Year Found: 2011

    • Trial Period: N/A

    • Number of Users: 20M+

    • Written Reviews:

      • Aria Lopez: “Ipsy’s recs introduced me to brands I love!”

      • Yara Nasser: “Fun app, but you need a subscription for the best experience.”

  4. BeautyMNL

    • Description: BeautyMNL’s AI-powered platform recommends makeup products based on user profiles and regional trends, popular in the Philippines.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Not disclosed

    • Price: Free

    • Best For: Southeast Asian beauty shoppers

    • Affiliate Program: Yes

    • Founder Image: Not available

    • Reviews Rate: 4.5/5 (Google Play)

    • Company Name: Taste Central Curators Inc.

    • Number of Workers: ~200

    • Program Language: JavaScript, Python

    • App Programmer: BeautyMNL Tech Team

    • Company Address: Makati City, Metro Manila, Philippines

    • Contact Details: hello@beautymnl.com

    • Social Media:

      • Instagram: @beautymnl/

      • Twitter: @BeautyMNL

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Region-specific; limited global brand options.

    • Devices Available: iOS (), Android ()

    • Year Found: 2014

    • Trial Period: N/A

    • Number of Users: 5M+

    • Written Reviews:

      • Carmen Reyes: “Perfect for finding local makeup brands!”

      • Lina Tan: “Good recs, but shipping can be slow.”

  5. Fenty Beauty Match Stix

    • Description: Fenty Beauty’s AI tool recommends foundation and concealer shades based on skin tone analysis, with virtual try-on features.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ Founder(s): Rihanna (creative lead)

    • Price: Free

    • Best For: Fenty Beauty fans

    • Affiliate Program: Yes, via Fenty’s affiliate network

    • Founder Image: Available via public profiles

    • Reviews Rate: 4.6/5 (brand website)

    • Company Name: Kendo Brands (part of LVMH)

    • Number of Workers: ~1,000 (Kendo)

    • Program Language: JavaScript, Python

    • App Programmer: Kendo Digital Team

    • Company Address: 425 Market St, San Francisco, CA 94105, USA

    • Contact Details: support@fentybeauty.com

    • Social Media:

      • Instagram: @fentybeauty/

      • Twitter: @fentybeauty

    • Net Worth: ~$2.8B (brand valuation)

    • Accreditation: None specified

    • Key Considerations: Focused on shade matching; limited to Fenty products.

    • Devices Available: Web-based ()

    • Year Found: 2017

    • Trial Period: N/A

    • Number of Users: 10M+ (web visits)

    • Written Reviews:

      • Talia Brooks: “Found my perfect Fenty foundation shade instantly!”

      • Zoe Kim: “Amazing tool, but I want more product categories.”

  6. Clinique Shade Finder

    • Description: Clinique’s AI-powered shade finder recommends foundations and concealers based on skin tone and undertone, with personalized skincare tips.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): N/A (EstΓ©e Lauder corporate)

    • Price: Free

    • Best For: Clinique product users

    • Affiliate Program: No

    • Founder Image: N/A

    • Reviews Rate: 4.5/5 (brand website)

    • Company Name: EstΓ©e Lauder Companies

    • Number of Workers: ~60,000

    • Program Language: JavaScript, Python

    • App Programmer: EstΓ©e Lauder Digital Team

    • Company Address: 767 Fifth Ave, New York, NY 10153, USA

    • Contact Details: 1-800-419-4041

    • Social Media:

      • Instagram: @clinique/

      • Twitter: @Clinique

    • Net Worth: ~$140B (EstΓ©e Lauder market cap)

    • Accreditation: None specified

    • Key Considerations: Limited to Clinique products; web-based tool.

    • Devices Available: Web-based

    • Year Found: 2018

    • Trial Period: N/A

    • Number of Users: 8M+ (web visits)

    • Written Reviews:

      • Grace Lee: “Clinique’s shade finder nailed my foundation match!”

      • Mira Hassan: “Helpful, but I’d prefer an app version.”

Beauty Content Creation

  1. Lumen5

    • Description: Lumen5’s AI converts text into beauty-focused videos, ideal for makeup tutorials or product reviews, using templates and stock footage.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ Founder(s): Chris He

    • Price: Free; Pro at $19/month

    • Best For: Beauty influencers creating video content

    • Affiliate Program: Yes

    • Founder Image: Not publicly available

    • Reviews Rate: 4.6/5 (G2)

    • Company Name: Lumen5 Technologies Ltd.

    • Number of Workers: ~50

    • Program Language: JavaScript, Python

    • App Programmer: Lumen5 Tech Team

    • Company Address: 838 W Hastings St, Vancouver, BC V6C 0A6, Canada

    • Contact Details: support@lumen5.com

    • Social Media:

      • Instagram: @lumen5

      • Twitter: @lumen5

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Limited customization in free version; best for short-form content.

    • Devices Available: Web-based ()

    • Year Found: 2017

    • Trial Period: Free plan available

    • Number of Users: 1M+

    • Written Reviews:

      • Tara Singh: “Lumen5 makes my makeup tutorials look professional!”

      • Elena Petrova: “Easy to use, but I want more beauty-specific templates.”

  2. Canva Magic Studio

    • Description: Canva’s AI-powered Magic Studio generates beauty-related graphics, such as social media posts or product mockups, with makeup-focused templates.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Melanie Perkins, Cliff Obrecht

    • Price: Free; Pro at $15/month

    • Best For: Beauty brands and influencers

    • Affiliate Program: Yes

    • Founder Image: Available via public profiles

    • Reviews Rate: 4.8/5 (G2)

    • Company Name: Canva Pty Ltd

    • Number of Workers: ~2,000

    • Program Language: JavaScript, Python

    • App Programmer: Canva Engineering Team

    • Company Address: 110 Kippax St, Surry Hills NSW 2010, Australia

    • Contact Details: support@canva.com

    • Social Media:

      • Instagram: @canva/

      • Twitter: @canva

    • Net Worth: ~$40B (company valuation)

    • Accreditation: None specified

    • Key Considerations: Free version has limitations; Pro unlocks AI features.

    • Devices Available: Web-based (), iOS (), Android ()

    • Year Found: 2013

    • Trial Period: 30-day free trial for Pro

    • Number of Users: 135M+

    • Written Reviews:

      • Nadia Khan: “Canva’s AI makes my beauty posts pop!”

      • Sophie Laurent: “Love the templates, but Pro is worth it for AI tools.”

  3. Synthesia

    • Description: Synthesia creates AI-generated beauty videos with virtual avatars, ideal for makeup tutorials or brand promotions in multiple languages.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Victor Riparbelli, Steffen Tjerrild

    • Price: $22/month (Personal plan)

    • Best For: Beauty brands creating multilingual content

    • Affiliate Program: No

    • Founder Image: Available via public profiles

    • Reviews Rate: 4.7/5 (G2)

    • Company Name: Synthesia Ltd

    • Number of Workers: ~100

    • Program Language: Python, JavaScript

    • App Programmer: Synthesia Engineering Team

    • Company Address: 20 Wenlock Rd, London N1 7GU, UK

    • Contact Details: support@synthesia.io

    • Social Media:

      • Instagram: @synthesia.io/

      • Twitter: @synthesia_io

    • Net Worth: ~$1B (company valuation)

    • Accreditation: None specified

    • Key Considerations: Expensive for casual users; best for professional content.

    • Devices Available: Web-based ()

    • Year Found: 2017

    • Trial Period: Free plan with limited features

    • Number of Users: 50K+

    • Written Reviews:

      • Mia Zhang: “Synthesia’s avatars made my makeup tutorials global!”

      • Clara Silva: “High-quality videos, but it’s pricey for small creators.”

  4. InVideo AI

    • Description: InVideo AI generates beauty-focused videos from text prompts, perfect for creating makeup tutorials or product demos with minimal effort.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Sanket Shah

    • Price: Free; Plus at $20/month

    • Best For: Beauty content creators

    • Affiliate Program: Yes

    • Founder Image: Not publicly available

    • Reviews Rate: 4.6/5 (G2)

    • Company Name: InVideo Technologies Pvt Ltd

    • Number of Workers: ~200

    • Program Language: JavaScript, Python

    • App Programmer: InVideo Tech Team

    • Company Address: 701, Tardeo Rd, Mumbai, Maharashtra 400034, India

    • Contact Details: support@invideo.io

    • Social Media:

      • Instagram: @invideo.io/

      • Twitter: @InVideo_io

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Free version includes watermark; best for short videos.

    • Devices Available: Web-based ()

    • Year Found: 2017

    • Trial Period: Free plan available

    • Number of Users: 7M+

    • Written Reviews:

      • Ava Patel: “InVideo makes my makeup demos quick and polished!”

      • Lola Cruz: “Great tool, but the watermark is a downside for free users.”

  5. Jasper AI

    • Description: Jasper AI generates beauty-related text content, such as makeup tutorial scripts or social media captions, with brand-specific tone customization.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Dave Rogenmoser

    • Price: $39/month (Creator plan)

    • Best For: Beauty marketers

    • Affiliate Program: Yes

    • Founder Image: Available via public profiles

    • Reviews Rate: 4.7/5 (G2)

    • Company Name: Jasper AI, Inc.

    • Number of Workers: ~100

    • Program Language: Python, JavaScript

    • App Programmer: Jasper Engineering Team

    • Company Address: 701 Brazos St, Austin, TX 78701, USA

    • Contact Details: support@jasper.ai

    • Social Media:

      • Instagram: @jasper.ai/

      • Twitter: @jasper_ai

    • Net Worth: ~$1.5B (company valuation)

    • Accreditation: None specified

    • Key Considerations: Text-focused; not ideal for visual content creation.

    • Devices Available: Web-based ()

    • Year Found: 2021

    • Trial Period: 7-day free trial

    • Number of Users: 100K+

    • Written Reviews:

      • Sienna Lee: “Jasper’s captions boosted my beauty posts’ engagement!”

      • Mara Costa: “Great for scripts, but it takes tweaking for perfect tone.”

  6. Flick

    • Description: Flick’s AI generates beauty-focused social media content, including captions and hashtags, optimized for makeup brands and influencers.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ Founder(s): Not disclosed

    • Price: $11/month (Solo plan)

    • Best For: Beauty influencers managing social media

    • Affiliate Program: Yes

    • Founder Image: Not available

    • Reviews Rate: 4.5/5 (G2)

    • Company Name: Flick Technologies Ltd

    • Number of Workers: ~50

    • Program Language: JavaScript, Python

    • App Programmer: Flick Tech Team

    • Company Address: 71-75 Shelton St, London WC2H 9JQ, UK

    • Contact Details: support@flick.tech

    • Social Media:

      • Instagram: @flick.social/

      • Twitter: @FlickSocial

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Focused on social media; limited for long-form content.

    • Devices Available: Web-based (), iOS (), Android ()

    • Year Found: 2019

    • Trial Period: 7-day free trial

    • Number of Users: 200K+

    • Written Reviews:

      • Zara Ali: “Flick’s hashtags make my makeup posts go viral!”

      • Nina Patel: “Saves time, but I tweak captions for my brand voice.”

Makeup Editing and Enhancement

  1. Facetune

    • Description: Facetune uses AI to apply makeup effects to photos, including foundation, lipstick, and eyeshadow, with tools for skin smoothing and teeth whitening.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Zeev Farbman

    • Price: Free with in-app purchases; VIP at $7.99/month

    • Best For: Social media users enhancing selfies

    • Affiliate Program: No

    • Founder Image: Not publicly available

    • Reviews Rate: 4.8/5 (App Store)

    • Company Name: Lightricks Ltd

    • Number of Workers: ~400

    • Program Language: Swift, Kotlin

    • App Programmer: Lightricks Development Team

    • Company Address: 1 Yitzhak Rabin St, Jerusalem, Israel

    • Contact Details: support@facetuneapp.com

    • Social Media:

      • Instagram: @facetune/

      • Twitter: @Facetune

    • Net Worth: ~$1B (company valuation)

    • Accreditation: None specified

    • Key Considerations: Can promote unrealistic beauty standards; VIP required for advanced tools.

    • Devices Available: iOS (), Android ()

    • Year Found: 2013

    • Trial Period: 7-day free trial for VIP

    • Number of Users: 200M+ downloads

    • Written Reviews:

      • Lily Chen: “Facetune’s makeup tools make my selfies flawless!”

      • Sana Khan: “Love the edits, but I try not to overdo it.”

  2. Lensa

    • Description: Lensa’s AI applies makeup effects and generates stylized avatars, ideal for enhancing beauty photos with artistic filters.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Not disclosed

    • Price: Free with in-app purchases; Premium at $4.99/month

    • Best For: Creative photo editing

    • Affiliate Program: No

    • Founder Image: Not available

    • Reviews Rate: 4.7/5 (App Store)

    • Company Name: Prisma Labs, Inc.

    • Number of Workers: ~100

    • Program Language: Python, Swift

    • App Programmer: Prisma Labs Team

    • Company Address: 440 N Wolfe Rd, Sunnyvale, CA 94085, USA

    • Contact Details: support@lensa.app

    • Social Media:

      • Instagram: @lensa.app/

      • Twitter: @LensaApp

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Data privacy concerns with avatar generation; premium unlocks AI features.

    • Devices Available: iOS (), Android ()

    • Year Found: 2018

    • Trial Period: 7-day free trial for Premium

    • Number of Users: 50M+ downloads

    • Written Reviews:

      • Aria Kim: “Lensa’s makeup filters are so creative!”

      • Mila Santos: “Fun app, but I’m cautious about data privacy.”

  3. PhotoRoom

    • Description: PhotoRoom’s AI removes backgrounds and applies makeup effects, ideal for creating professional beauty product photos or selfies.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Matthieu Rouif

    • Price: Free; Pro at $9.99/month

    • Best For: E-commerce beauty brands

    • Affiliate Program: Yes

    • Founder Image: Not publicly available

    • Reviews Rate: 4.8/5 (App Store)

    • Company Name: PhotoRoom SAS

    • Number of Workers: ~50

    • Program Language: Python, JavaScript

    • App Programmer: PhotoRoom Tech Team

    • Company Address: 10 Rue de PenthiΓ¨vre, 75008 Paris, France

    • Contact Details: support@photoroom.com

    • Social Media:

      • Instagram: @photoroom_app/

      • Twitter: @photoroom_app

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Best for product photos; makeup effects are secondary.

    • Devices Available: iOS (), Android ()

    • Year Found: 2019

    • Trial Period: 7-day free trial for Pro

    • Number of Users: 40M+

    • Written Reviews:

      • Ella Wong: “PhotoRoom’s AI makes my beauty product shots pro!”

      • Riya Sharma: “Great for backgrounds, but makeup tools are basic.”

  4. BeautyPlus

    • Description: BeautyPlus uses AI to apply makeup effects, smooth skin, and enhance selfies, with a focus on natural-looking edits for beauty photos.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Not disclosed

    • Price: Free with in-app purchases; Premium at $3.99/month

    • Best For: Casual selfie editors

    • Affiliate Program: No

    • Founder Image: Not available

    • Reviews Rate: 4.6/5 (App Store)

    • Company Name: Meitu, Inc.

    • Number of Workers: ~1,500

    • Program Language: Swift, Kotlin

    • App Programmer: Meitu Development Team

    • Company Address: 8/F, Lee Garden Two, 28 Yun Ping Rd, Hong Kong

    • Contact Details: support@beautyplus.com

    • Social Media:

      • Instagram: @beautyplusapp/

      • Twitter: @BeautyPlusApp

    • Net Worth: ~$5B (Meitu valuation)

    • Accreditation: None specified

    • Key Considerations: Ads in free version; can promote unrealistic edits.

    • Devices Available: iOS (), Android ()

    • Year Found: 2013

    • Trial Period: 7-day free trial for Premium

    • Number of Users: 300M+ downloads

    • Written Reviews:

      • Jasmine Li: “BeautyPlus makes my selfies look naturally glam!”

      • Amaya Gupta: “Fun app, but ads are a bit much.”

  5. AirBrush

    • Description: AirBrush’s AI applies makeup effects like blush, eyeliner, and lipstick, with tools for skin retouching and photo enhancement.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Not disclosed

    • Price: Free with in-app purchases; Premium at $4.99/month

    • Best For: Social media beauty photos

    • Affiliate Program: No

    • Founder Image: Not available

    • Reviews Rate: 4.7/5 (App Store)

    • Company Name: Meitu, Inc.

    • Number of Workers: ~1,500

    • Program Language: Swift, Kotlin

    • App Programmer: Meitu Development Team

    • Company Address: 8/F, Lee Garden Two, 28 Yun Ping Rd, Hong Kong

    • Contact Details: support@airbrush.com

    • Social Media:

      • Instagram: @airbrushofficial/

      • Twitter: @AirBrushApp

    • Net Worth: ~$5B (Meitu valuation)

    • Accreditation: None specified

    • Key Considerations: Heavy on in-app purchases; risk of over-editing.

    • Devices Available: iOS (), Android ()

    • Year Found: 2015

    • Trial Period: 7-day free trial for Premium

    • Number of Users: 100M+ downloads

    • Written Reviews:

      • Sofia Nguyen: “AirBrush’s makeup tools are so easy to use!”

      • Lila Hassan: “Great edits, but premium features are expensive.”

  6. WOMBO Dream

    • Description: WOMBO Dream’s AI generates artistic makeup effects and avatars from selfies, creating unique beauty visuals for social media.

    • π•πˆπ’πˆπ“ π–π„ππ’πˆπ“π„πšŒπš•πš’πšŒπš” πš‘πšŽπš›πšŽ

    • Founder(s): Ben-Zion Benkhin

    • Price: Free with in-app purchases; Premium at $9.99/month

    • Best For: Creative beauty content

    • Affiliate Program: No

    • Founder Image: Not publicly available

    • Reviews Rate: 4.5/5 (App Store)

    • Company Name: WOMBO AI

    • Number of Workers: ~50

    • Program Language: Python, JavaScript

    • App Programmer: WOMBO Tech Team

    • Company Address: 123 Richmond St W, Toronto, ON M5H 2G1, Canada

    • Contact Details: support@wombo.ai

    • Social Media:

      • Instagram: @wombo.ai/

      • Twitter: @WOMBOai

    • Net Worth: Not disclosed

    • Accreditation: None specified

    • Key Considerations: Artistic focus; less practical for realistic makeup edits.

    • Devices Available: iOS (), Android ()

    • Year Found: 2021

    • Trial Period: 7-day free trial for Premium

    • Number of Users: 20M+ downloads

    • Written Reviews:

      • Mira Khan: “WOMBO’s makeup art is perfect for Instagram!”

      • Clara Lee: “Super creative, but not for everyday photo edits.”

Summary and Key Considerations

The top 30 AI makeup apps in 2025 span virtual try-ons, skin diagnostics, personalized recommendations, content creation, and photo enhancement, catering to diverse beauty needs. Key considerations include:

  • Accuracy and Realism: Virtual try-on apps like YouCam Makeup and ModiFace excel with realistic AR, but require good lighting and device compatibility.

  • Privacy and Data Security: Apps like Lensa and SkinVision collect sensitive data; users should review privacy policies, especially for avatar generation or skin analysis.

  • Cost vs. Value: Free apps (e.g., Sephora Virtual Artist, Olay Skin Advisor) are accessible, but premium plans (e.g., Canva Pro, Jasper AI) unlock advanced features.

  • Brand Limitations: Apps like Fenty Beauty Match Stix and Clinique Shade Finder are tied to specific brands, limiting product variety.

  • Ethical Editing: Photo-editing apps like Facetune and BeautyPlus risk promoting unrealistic beauty standards; users should edit responsibly.

  • Subscription Fatigue: Many apps (e.g., Perfect365, GlamScout) rely on subscriptions, which can accumulate costs for frequent users.

Responsible Use Note

AI makeup apps empower creativity and convenience but should be used thoughtfully. Avoid over-editing images to maintain authentic representations of beauty, and prioritize apps with transparent data practices to protect personal information. For skin analysis apps, consult professionals for medical concerns, as AI tools are not substitutes for dermatological advice. By balancing innovation with responsibility, users can enhance their beauty routines while promoting healthy self-image and data security.

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