FeatherNest Farms: Poultry Farming Business Plan in Nigeria 2025

Executive Summary

FeatherNest Farms is a startup poultry farm launching in 2025 in Victoria Island, Lagos, Nigeria, specializing in egg production (layers) and meat production (broilers) to meet the growing demand for affordable poultry products. Targeting low- and middle-income consumers in Lagos and nearby states, FeatherNest aims to produce 50,000 eggs and 5,000 broilers annually in its first year, leveraging Nigeria’s NGN 660 billion poultry market, which grows at 5% annually. Located at Plot 15, Ozumba Mbadiwe Avenue, Victoria Island, the farm benefits from proximity to major markets and transport networks. We seek NGN 40 million in funding to cover land, infrastructure, birds, feed, and marketing, projecting NGN 25 million in revenue and a 40% ROI in year one. Our competitive edge lies in sustainable practices, modern battery cage systems, and a robust distribution network, positioning FeatherNest as a key player in Nigeria’s poultry sector.

Company Description

Business Name: FeatherNest Farms
Location: Plot 15, Ozumba Mbadiwe Avenue, Victoria Island, Lagos, Nigeria
Legal Structure: Limited Liability Company (LLC), registered with the Corporate Affairs Commission (CAC)
Business History: Founded in 2025 by Chinedu Okeke, a poultry management expert with 10 years of experience, and Adaobi Nwosu, a business strategist, FeatherNest is a new venture aiming to bridge Nigeria’s protein gap.
Owners: Chinedu Okeke (60% share, CEO); Adaobi Nwosu (40% share, Operations Manager)
Mission: To provide affordable, high-quality eggs and poultry meat while promoting sustainable farming and community employment.
Vision: To be a leading poultry farm in Nigeria by 2030, known for quality, affordability, and eco-friendly practices.
Goals:

Short-term: Achieve NGN 25 million in sales and employ 20 staff in year one.
Long-term: Expand to Ogun and Oyo States, scaling to 100,000 birds by 2028.
Why Victoria Island?: Chosen for its access to affluent markets, proximity to Apapa Port for feed imports, and transport links to Southwest Nigeria, ensuring efficient distribution.

Market Analysis

Industry Overview: Nigeria’s poultry industry employs over 20 million people and produces 180 million birds annually, yet imports over 1 million MT of frozen chicken due to a protein consumption gap (5g/capita/day vs. FAO’s 35g recommendation). Lagos, with a NGN 200 billion poultry market, drives demand, especially during festive seasons like Christmas and Eid.
Target Market: Low- and middle-income households, restaurants, and supermarkets in Lagos, Ogun, and Oyo States, spending NGN 2,500–3,000 per broiler and NGN 1,200–1,500 per crate of eggs.
Market Size: Lagos’ poultry market is valued at NGN 200 billion annually, with Victoria Island contributing 15% due to its commercial hub status.
Competitors:

Direct: Chi Farms, Obasanjo Farms (large-scale producers).
Indirect: Local backyard farms, imported poultry products.
Competitive Advantage: Use of battery cage systems for layers, organic feed blends, and partnerships with local distributors for cost efficiency.
Market Trends: Rising demand for affordable protein, growth in e-commerce (30% of sales), and preference for locally produced poultry post-import ban.
Opportunities: Untapped demand for affordable eggs and meat, potential for export to West Africa, and government incentives for agriculture.

Organization and Management

Structure:

CEO: Chinedu Okeke, oversees strategy, farm operations, and partnerships.
Operations Manager: Adaobi Nwosu, manages logistics, finances, and supply chain.
Farm Manager: To be hired, supervises bird care and production.
Staff: 10 farmhands, 5 sales staff, 2 accountants, 3 drivers (20 total).
Experience: Chinedu has a degree in Animal Science and 10 years in poultry management; Adaobi holds an MBA with 5 years in agribusiness logistics.
Advisory Team: Engaging a veterinary consultant and Lagos State Ministry of Agriculture liaison for compliance.
Legal: Register with CAC (NGN 50,000), secure NAFDAC certification for processed products, and comply with environmental regulations.

Products and Services

Products:

Eggs (from 5,000 layers, targeting 50,000 crates annually).
Broilers (5,000 birds per cycle, 2 cycles annually).
Byproducts (manure for organic fertilizer sales).
Services:
Poultry consultancy and training for local farmers.
Delivery services to restaurants and supermarkets.
Unique Selling Proposition: High-quality, affordable eggs and meat using battery cage systems for layers and deep litter for broilers, with organic feed to enhance product quality.
Pricing: Eggs ~NGN 1,200–1,500 per crate; broilers ~NGN 2,500–3,000 per bird; consultancy ~NGN 50,000 per session.

Marketing and Sales

Marketing Strategy:

Digital Presence: Launch a website with e-commerce capabilities (NGN 1 million setup) and social media campaigns on Instagram and Twitter/X targeting Lagos consumers.
Events: Participate in Lagos Food Fest and agricultural trade shows.
Partnerships: Collaborate with supermarkets (Shoprite, Spar) and restaurants for bulk sales.
Promotions: Offer 10% discounts on first-time bulk orders and loyalty programs.
Sales Strategy:
Direct sales through farm gate and online platform.
Distribution via partnerships with Lagos wholesalers and delivery firms like Domot Global Logistics.
Consultancy services to attract small-scale farmers.
Customer Acquisition: Target 1,000 customers (500 households, 300 restaurants, 200 supermarkets) in year one with NGN 3 million marketing budget.

Financial Projections

Startup Costs: NGN 40 million

Land (1 plot, Victoria Island): NGN 10 million
Infrastructure (battery cages, deep litter housing): NGN 11 million
Birds (5,000 layers, 5,000 broilers): NGN 7 million
Feed (8–12 weeks): NGN 5 million
Equipment (drinkers, feeders, vaccines): NGN 3 million
Marketing and website: NGN 2 million
Staff salaries (3 months): NGN 1.5 million
Miscellaneous (permits, utilities): NGN 0.5 million
Revenue Projections:
Year 1: NGN 25 million (50,000 egg crates at NGN 1,300 avg., 10,000 broilers at NGN 2,750 avg.)
Year 2: NGN 40 million (100% egg production growth, 3 broiler cycles)
Year 3: NGN 60 million (expansion to Ogun, e-commerce scaling)
Profit Margins:
Year 1: NGN 10 million (40% margin after NGN 15 million expenses)
Year 2: NGN 18 million (45% margin)
Year 3: NGN 30 million (50% margin)
Break-even Analysis: Achieve break-even within 12 months with 30,000 egg crates and 6,000 broiler sales annually.
Funding: Seeking NGN 40 million loan from Bank of Agriculture at 10% interest, repayable over 5 years, or investor equity (25% stake).

Growth Strategy

Year 1: Establish operations in Victoria Island, focus on local market penetration, and build brand reputation.
Year 2: Scale to 10,000 layers and 10,000 broilers, introduce processed poultry products (packaged meat).
Year 3: Expand to Ogun State, launch e-commerce platform for nationwide delivery, and explore West African exports.
Sustainability: Use solar power (NGN 3 million investment) to mitigate power outages and sell manure to local farmers.
Training: Offer government-approved poultry training programs to 100 farmers annually, enhancing community impact.

Notes

Data Sources: Market data from Nigerian Poultry Association, ResearchGate, and Agrifarming.in. Pricing and costs align with X posts and industry reports.
Challenges: Disease outbreaks (e.g., avian influenza), power outages, and feed cost fluctuations. Mitigation includes vaccinations, solar power, and bulk feed contracts.
Legal Requirements: Register with CAC (NGN 50,000), secure NAFDAC and environmental permits. Victoria Island’s high land costs require efficient space use (battery cages).
Recommendations: Partner with veterinary services for regular check-ups, use Shopify for e-commerce (NGN 500,000 setup), and leverage Lagos Food Fest for brand exposure. Monitor trends via Poultry Association of Nigeria reports.

FeatherNest Farms is poised to capitalize on Nigeria’s poultry demand with sustainable, high-quality production. With a strategic location in Victoria Island, modern farming systems, and a robust marketing plan, we aim to lead the Southwest market by 2030. Contact us at in**@**************ms.com or visit our website (to be launched) to invest or partner in transforming Nigeria’s poultry industry!