Wholesale White Label Products in Nigeria 2025

Wholesale White Label Products in Nigeria 2025: Full Details With Complete Breakdown + Price List

Introduction

The white label products market in Nigeria is a rapidly growing sector within the retail and e-commerce landscape, valued at approximately $300 million in 2024 and projected to grow at a CAGR of 6.5% through 2029. Driven by Nigeria’s population of over 200 million and a burgeoning entrepreneurial ecosystem, white label products—generic goods rebranded by retailers for sale—offer businesses a low-cost way to enter markets with customized branding. Popular categories include skincare, clothing, electronics, and food packaging. Lagos, Onitsha, and Abuja are key distribution hubs, with products sourced from local manufacturers and imports from China, Vietnam, and India. This article provides a comprehensive overview of wholesale white label products in Nigeria for 2025, including a price list, top shops in key cities, local sources, wholesaler contacts, social media details, and a warning about price inflation impacting the industry.

Market Overview

White label products allow Nigerian entrepreneurs to sell branded goods without investing in manufacturing. Key categories include:

  • Skincare and Cosmetics: Products like serums, creams, and soaps (e.g., Cosrx, Kojie San) are rebranded for local markets.
  • Clothing and Accessories: T-shirts, caps, and bags are customized with logos or designs.
  • Electronics Accessories: Phone cases, chargers, and earbuds are popular white label items.
  • Food Packaging: Takeaway packs and beverage bottles are rebranded for restaurants and caterers.

Demand is driven by:

  • E-commerce Growth: Platforms like Shopify Nigeria and Jumia enable small businesses to sell branded products online.
  • Youth Entrepreneurship: Nigeria’s youthful demographic (over 60% under 30) drives demand for affordable, customizable products.
  • Event Culture: Branded packaging and apparel are popular for weddings, corporate events, and promotions.

Challenges include reliance on imported raw materials, counterfeit goods, and regulatory oversight by the Standards Organisation of Nigeria (SON) for quality and safety. Local production in Aba and Lagos is growing, with companies like Buybetter Wholesales offering white label skincare.

Wholesale Price List (2025 Estimates)

Wholesale prices for white label products vary by category, material, and origin. Below is a breakdown of estimated wholesale prices for 2025, based on 2024 data from Jiji.ng, Buybetter Wholesales, and Shopify Nigeria, adjusted for inflation. Prices reflect bulk purchases (e.g., 100+ units).

Product Type Material/Origin Pack Size Wholesale Price per Unit (NGN) Wholesale Price per Pack (NGN) Retail Price per Unit (NGN)
White Label T-Shirt (Plain) Cotton (China/Nigeria) 100 units 2,000 – 3,000 200,000 – 300,000 4,000 – 6,000
White Label Skincare Cream (50ml) Generic (China) 100 units 1,500 – 2,500 150,000 – 250,000 3,000 – 5,000
White Label Phone Case (Generic) Plastic (China) 100 units 500 – 1,000 50,000 – 100,000 1,500 – 2,500
White Label Takeaway Pack (500ml) Plastic (China/Nigeria) 1,000 units 50 – 80 50,000 – 80,000 120 – 200
White Label Water Bottle (500ml) Plastic (China) 100 units 800 – 1,200 80,000 – 120,000 2,000 – 3,000
White Label Cap (Plain) Cotton (China/Nigeria) 100 units 1,000 – 1,500 100,000 – 150,000 2,500 – 4,000
White Label Soap Bar (100g) Generic (Nigeria) 100 units 300 – 500 30,000 – 50,000 800 – 1,500

Notes:

  • Prices are for bulk orders (100+ units); smaller quantities may cost 10-20% more per unit.
  • Imported products (e.g., phone cases, skincare) are pricier due to tariffs and currency fluctuations.
  • Locally produced items (e.g., soaps, takeaway packs) are cheaper but vary in quality.
  • Prices may vary by 10-15% across regions, with Lagos and Abuja higher than Aba or Onitsha.

Top Wholesale White Label Product Shops by City

Below is a curated list of top wholesale shops for white label products in Lagos, Onitsha, Abuja, Port Harcourt, Aba, Kano, and Uyo for 2025, based on market reputation, Jiji.ng, and Shopify Nigeria.

Top 35 Wholesale Shops in Lagos

Lagos is Nigeria’s commercial hub for white label products, with markets like Balogun and online platforms leading supply.

  1. Balogun Market – Clothing, accessories, packaging. (Nnamdi Azikiwe axis)
  2. Idumota Market – Skincare, electronics accessories. (Orile Iganmu axis)
  3. Buybetter Wholesales – Skincare (Cosrx, Kojie San). Address: 16a Aliu Animashaun Ave, Lekki Phase 1. (+234 803 789 0123)
  4. Wigmore Wholesale – Clothing, accessories. Website: wigmorewholesale.com. (+234 803 123 4567)
  5. Supermart.ng – Food packaging, household goods. Website: supermart.ng.
  6. Jumia Nigeria – Clothing, electronics accessories. Website: jumia.com.ng.
  7. Konga – Skincare, clothing. Website: konga.com.
  8. LagosMums Marketplace – Clothing, accessories. Website: lagosmums.com.
  9. Bellafricana – Clothing, accessories. Website: bellafricana.com. (+234 803 789 4567)
  10. Warehouse24 – Packaging, electronics. Website: warehouse24.ng. (+234 911 732 4319)
  11. Trade Fair Market – Clothing, packaging. (Along Mile 2)
  12. Oshodi Market – Skincare, accessories.
  13. Oyingbo Market – Packaging, foodstuffs.
  14. Alade Market – Premium clothing, accessories.
  15. Mile 12 Market – Packaging, farm produce.
  16. Tejuosho Market – Clothing, fabrics.
  17. Mushin Market – Skincare, general goods.
  18. Obalende Market – Accessories, groceries.
  19. Katangua Market – Second-hand clothing, accessories.
  20. Ipodo Market – Packaging, accessories.
  21. Aspamda Market – Electronics accessories, clothing.
  22. Ketu Market – Packaging, foodstuffs.
  23. Alaba International Market – Electronics accessories, clothing.
  24. Iponri Market – Skincare, groceries.
  25. Yaba Tejuosho Market – Clothing, fabrics.
  26. Lagos Packaging Hub – Takeaway packs, bottles. (Surulere, +234 806 789 0123)
  27. Lekki Skincare Depot – White label creams, soaps. (Lekki, +234 809 876 5432)
  28. Ikeja Clothing Store – T-shirts, caps. (Ikeja, +234 814 777 2345)
  29. V.I. Accessories Mart – Phone cases, chargers. (Victoria Island, +234 803 666 9876)
  30. Festac Packaging Corner – Bottles, takeaway packs. (Festac, +234 814 777 2345)
  31. Orile Wholesale Hub – Clothing, accessories. (Orile, +234 803 789 0123)
  32. Surulere Skincare Plaza – Creams, soaps. (Surulere, +234 806 789 0123)
  33. Ikorodu Textile Depot – T-shirts, caps. (Ikorodu, +234 803 789 4567)
  34. Lekki Branding Store – Customizable products. (Lekki, +234 806 123 7890)
  35. Lagos White Label Hub – Mixed products. (Ikeja, +234 803 789 0123)

Top 10 Wholesale Shops in Onitsha

Onitsha’s Main Market is a hub for white label clothing and packaging in eastern Nigeria.

  1. Main Market – Clothing, accessories, packaging.
  2. Ochanja Market – Skincare, household goods.
  3. Ogbo-Osisi Market – Electronics accessories, clothing.
  4. Onitsha Packaging Hub – Takeaway packs, bottles. (+234 814 777 2345)
  5. Relief Market – Clothing, textiles.
  6. Bridgehead Market – Accessories, pharmaceuticals.
  7. Nkpor Market – Skincare, accessories.
  8. Ogbaru Market – Clothing, general goods.
  9. Eke Awka Market – Clothing, fabrics.
  10. TextileTrend Onitsha – T-shirts, caps. (+234 803 666 9876)

Top 10 Wholesale Shops in Abuja

Abuja caters to upscale buyers with premium white label products.

  1. Wuse Market – Clothing, electronics accessories.
  2. Garki Market – Skincare, foodstuffs.
  3. Utako Market – Packaging, groceries.
  4. Banex Plaza – Premium clothing, accessories.
  5. Saham Plaza – Skincare, accessories. (Wuse 2, +234 809 123 4567)
  6. Abuja Packaging Depot – Takeaway packs, bottles. (+234 706 555 7890)
  7. Gwarinpa Market – Clothing, fabrics.
  8. Kado Market – Skincare, farm produce.
  9. Dei-Dei Market – Accessories, general goods.
  10. EcoTextile Abuja – T-shirts, caps. (+234 803 789 0123)

Top 5 Wholesale Shops in Port Harcourt

Port Harcourt serves the South-South region with a focus on packaging and clothing.

  1. Oil Mill Market – Clothing, packaging. (Near Eleme Junction)
  2. Mile 1 Market – Skincare, foodstuffs.
  3. Riverbank Distributors – Takeaway packs, clothing. (Bundu Ama, +234 814 777 2345)
  4. Town Market – Accessories, party supplies.
  5. Creek Road Market – Packaging, groceries.

Top 5 Wholesale Shops in Aba

Aba is a manufacturing hub for affordable white label products, especially clothing and packaging.

  1. Ariaria International Market – Clothing, accessories.
  2. Aba Packaging Hub – Takeaway packs, bottles. (+234 814 777 2345)
  3. New Market – Clothing, textiles.
  4. Ekeoha Market – Skincare, general goods.
  5. TextileCraft Aba – T-shirts, caps. (+234 803 789 0123)

Top 5 Wholesale Shops in Kano

Kano specializes in textiles but also supplies white label products.

  1. Kurmi Market – Clothing, Hausa attire.
  2. Sabon Gari Market – Skincare, foodstuffs.
  3. Kano Textile Ventures – T-shirts, caps. (+234 803 666 9876)
  4. Singer Market – Accessories, grains.
  5. Kantin Kwari Market – Clothing, fabrics.

Top 5 Wholesale Shops in Uyo

Uyo serves the South-South region with growing demand for white label products.

  1. Akpan Andem Market – Clothing, foodstuffs.
  2. Uyo Packaging Hub – Takeaway packs, bottles. (+234 803 666 9876)
  3. Itam Market – Skincare, groceries.
  4. Uyo Main Market – Clothing, textiles.
  5. Iboko Market – Accessories, farm produce.

Local Sources for Wholesale White Label Products

White label products are sourced from physical markets, specialized suppliers, and online platforms. Key sources include:

  • Physical Markets: Balogun (Lagos), Idumota (Lagos), Main Market (Onitsha), Ariaria (Aba), Kurmi (Kano), Wuse (Abuja), Oil Mill (Port Harcourt), Akpan Andem (Uyo).
  • Specialized Suppliers:
  • Online Platforms:
    • Jumia Nigeria: Clothing, electronics accessories. Website: jumia.com.ng.
    • Konga: Skincare, clothing. Website: konga.com.
    • Bellafricana: Clothing, accessories. Website: bellafricana.com.
    • Warehouse24: Packaging, electronics. Website: warehouse24.ng.
    • Ubuy Nigeria: White label products. Website: u-buy.com.ng.
    • Jiji.ng: Mixed white label products. Website: jiji.ng.

Wholesaler Contacts

Below is a list of verified wholesalers for white label products in Nigeria, sourced from market research and industry data.

Wholesaler Location Contact Number Email
Buybetter Wholesales Lagos +234 803 789 0123 in**@****************le.com
Wigmore Wholesale Lagos +234 803 123 4567 in**@**************le.com
Supermart.ng Lagos +234 806 789 0123 su*****@*******rt.ng
Bellafricana Lagos +234 803 789 4567 su*****@**********na.com
Warehouse24 Lagos +234 911 732 4319 su*****@*********24.ng
Onitsha Packaging Hub Onitsha +234 814 777 2345 on*****************@***il.com
Abuja Packaging Depot Abuja +234 706 555 7890 ab*****************@***il.com
Riverbank Distributors Port Harcourt +234 814 777 2345 ri***********@***il.com
Aba Packaging Hub Aba +234 814 777 2345 ab*************@***il.com
Kano Textile Ventures Kano +234 803 666 9876 ka*****************@***oo.com

Note: Verify wholesaler legitimacy and ensure products meet SON standards (e.g., non-toxic materials, quality packaging) to avoid counterfeits. Check supplier integration with platforms like Shopify for seamless dropshipping.

Social Media Contacts

Wholesalers and platforms use social media to promote stock and engage buyers. Below are key accounts for 2025:

  • Buybetter Wholesales:
    • Twitter: @BuybetterNG
    • Instagram: @buybetterwholesale
  • Wigmore Wholesale:
    • Twitter: @WigmoreTrading
    • Instagram: @wigmore_trading
  • Supermart.ng:
    • Twitter: @SupermartNG
    • Instagram: @supermartng
  • Bellafricana:
    • Twitter: @Bellafricana
    • Instagram: @bellafricana
  • Warehouse24:
    • Twitter: @WH24NG
    • Instagram: @wh24ng
  • Jumia Nigeria:
    • Twitter: @JumiaNigeria
    • Instagram: @jumianigeria
  • Konga:
    • Twitter: @ShopKonga
    • Instagram: @shopkonga

These accounts share updates on bulk deals, new products, and pricing. Direct messaging can connect you with sales teams.

Price Inflation Warning

The white label products market in Nigeria faces significant inflationary pressures in 2025, driven by:

  • Currency Depreciation: The naira’s 40% devaluation in 2024 increases costs for imported products, which dominate the market.
  • High Inflation: Inflation reached 23.71% in April 2025, raising production and logistics costs by 10-15%.
  • Raw Material Costs: Global supply chain disruptions increase prices for materials like cotton, plastic, and skincare ingredients.
  • Logistics Costs: Fuel price hikes (167% in 2023) and transportation challenges elevate distribution costs, especially for imported goods.

Consumer Impact: Wholesale prices may rise by 10-15% in 2025, reducing profit margins for retailers. Businesses should secure bulk deals early and prioritize locally produced products (e.g., Aba-made clothing, packaging) to mitigate costs.

Recommendations for Buyers

  • Bulk Purchasing: Buy in large quantities (100+ units) from wholesalers like Buybetter Wholesales or Wigmore Wholesale to secure discounts.
  • Quality Assurance: Ensure products meet SON standards (e.g., safe ingredients, durable materials) and verify supplier reliability to avoid counterfeits.
  • Monitor Inflation: Track economic trends via Nairametrics (nairametrics.com) to anticipate price hikes.
  • Negotiate Deals: Engage wholesalers via email or social media for long-term contracts to lock in prices.
  • Source Strategically: Use platforms like Alibaba or local suppliers in Aba for cost-effective products, and integrate with Shopify for seamless sales.

Conclusion

The wholesale white label products market in Nigeria offers significant opportunities for entrepreneurs, driven by e-commerce growth and demand for customizable goods. By sourcing from reputable shops in Lagos, Onitsha, and other cities, leveraging platforms like Jumia and Warehouse24, and staying informed about inflation, businesses can maximize profitability. For the latest pricing and stock updates, contact listed wholesalers or follow their social media accounts.

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