Wholesale Toys in Nigeria 2025

Wholesale Toys in Nigeria 2025: Full Details With Complete Breakdown + Price List

Introduction

The toy market in Nigeria is a dynamic segment of the retail industry, driven by a growing population of over 200 million, with children under 15 making up roughly 44% of the demographic. Valued at approximately $450 million in 2024, the market is projected to grow at a CAGR of 4.11% through 2028, reaching $568.3 million, fueled by demand for educational toys, dolls, action figures, and outdoor play equipment. Lagos, Onitsha, and Abuja are key hubs for wholesale toy distribution, with local and imported products from China and the EU dominating supply. This article provides a comprehensive overview of wholesale toys in Nigeria for 2025, including a price list, top shops in key cities, local sources, wholesaler contacts, social media details, and a warning about price inflation impacting the industry.

Market Overview

Toys in Nigeria range from plastic dolls and action figures to educational games, building blocks, and outdoor equipment like slides and bikes. Demand is driven by:

  • High Child Population: Over 80 million children fuel consistent demand for toys, especially during festive seasons like Christmas and Eid.
  • Educational Trends: Growing emphasis on STEM (Science, Technology, Engineering, Math) toys boosts sales of learning kits.
  • Event Gifting: Toys are popular as birthday and party gifts, with parents and schools prioritizing affordable, safe options.

Challenges include reliance on imports (70% of toys are imported), counterfeit products, and safety concerns with low-quality items. Local production is limited but growing in Aba and Lagos. Regulatory bodies like SON (Standards Organisation of Nigeria) enforce safety standards, but substandard toys remain a risk in open markets.

Wholesale Price List (2025 Estimates)

Wholesale toy prices vary by type, material, and import status. Below is a breakdown of estimated wholesale prices for 2025, based on 2024 data adjusted for inflation and sourced from market surveys, Jiji.ng, and Mamtus Nigeria. Prices reflect bulk purchases (e.g., 100+ units).

Product Type Material/Origin Pack Size Wholesale Price per Unit (NGN) Wholesale Price per Pack (NGN) Retail Price per Unit (NGN)
Plastic Doll Plastic (China) 100 units 1,000 – 1,500 100,000 – 150,000 2,000 – 3,000
Action Figure Set (6 pcs) Plastic (China) 50 sets 2,500 – 3,500 125,000 – 175,000 4,500 – 6,000
Educational Building Blocks Plastic (Local/China) 100 sets 1,500 – 2,000 150,000 – 200,000 2,500 – 3,500
Battery-Powered Toy Car Plastic (China) 50 units 5,000 – 7,000 250,000 – 350,000 8,000 – 10,000
Outdoor Slide (Small) Plastic (China) 10 units 20,000 – 25,000 200,000 – 250,000 30,000 – 40,000
Puzzle Game (100 pieces) Cardboard (Local) 100 units 800 – 1,200 80,000 – 120,000 1,500 – 2,000
Plush Stuffed Animal Fabric (China) 100 units 1,200 – 1,800 120,000 – 180,000 2,000 – 3,000

Notes:

  • Prices are for bulk orders (100+ units); smaller quantities may cost 10-20% more per unit.
  • Imported toys (e.g., battery-powered cars, slides) are pricier due to import tariffs and currency fluctuations.
  • Locally produced toys (e.g., puzzles, some blocks) are cheaper but may lack the finish of imports.
  • Prices may vary by 10-15% across regions, with Lagos and Abuja higher than Aba or Onitsha.

Top Wholesale Toy Shops by City

Below is a curated list of top wholesale shops for toys in Lagos, Onitsha, Abuja, Port Harcourt, Aba, Kano, and Uyo for 2025, based on market reputation and availability.

Top 35 Wholesale Shops in Lagos

Lagos is Nigeria’s commercial hub, with markets like Idumota and online platforms leading toy distribution.

  1. Idumota Market – Toys, electronics, household goods.
  2. Balogun Market – Toys, fabrics, accessories.
  3. Trade Fair Market – Toys, construction supplies.
  4. Delightful Toy Shop – Bikes, dolls, learning games. Website: delightfultoyshop.com. (+234 810 002 5985)
  5. Auldon Toys – Educational toys, dolls. Address: No7 Oroyinyin St, Idumota, Lagos. (+234 810 002 5985)
  6. Wigmore Wholesale – Toys, home appliances. Website: wigmorewholesale.com. (+234 803 123 4567)
  7. LagosMums Marketplace – Children’s toys, party supplies. Website: lagosmums.com.
  8. Supermart.ng – Toys, groceries. Website: supermart.ng.
  9. Kusnap – Toys, multi-category. Website: kusnap.com.
  10. Kara – Toys, packaging. Website: kara.com.ng.
  11. Mamtus Nigeria – Outdoor toys, slides. Website: mamtus.ng. (+234 809 111 5007)
  12. Awesome Grace Plaza – Baby products, toys. (Magodo Phase 2GRA, +234 806 789 0123)
  13. Good News Plaza – Toys, accessories. (Ikeja, +234 803 123 1234)
  14. B81 De-plazaville – Toys, plastics. (Ikeja, +234 803 123 4567)
  15. Oshodi Market – Toys, general goods.
  16. Oyingbo Market – Toys, foodstuffs.
  17. Alade Market – Premium toys, fashion.
  18. Mile 12 Market – Toys, farm produce.
  19. Tejuosho Market – Toys, fabrics.
  20. Mushin Market – Toys, general goods.
  21. Obalende Market – Toys, groceries.
  22. Katangua Market – Second-hand goods, some toys.
  23. Ipodo Market – Toys, packaging.
  24. Aspamda Market – Toys, electronics.
  25. Ketu Market – Toys, foodstuffs.
  26. Alaba International Market – Toys, electronics.
  27. Iponri Market – Toys, groceries.
  28. Yaba Tejuosho Market – Toys, fabrics.
  29. Lagos Toy Hub – Dolls, action figures. (Surulere, +234 806 789 0123)
  30. Kids World Lagos – Educational toys. (Lekki, +234 809 876 5432)
  31. Toy Palace Nigeria – Outdoor toys, bikes. (Ikorodu, +234 803 789 4567)
  32. Jumia Nigeria – Toys, multi-category. Website: jumia.com.ng.
  33. Konga – Toys, electronics. Website: konga.com.
  34. Pinky Blue Mall – Children’s toys, clothes. (Lekki, +234 803 666 9876)
  35. Fun Factory Nigeria – Party supplies, toys. (Victoria Island, +234 814 777 2345)

Top 10 Wholesale Shops in Onitsha

Onitsha’s Main Market, the largest in West Africa, is a major hub for toys.

  1. Main Market – Toys, fabrics, plastics.
  2. Ochanja Market – Toys, household goods.
  3. Ogbo-Osisi Market – Toys, electronics.
  4. Onitsha Toy Hub – Dolls, outdoor toys. (+234 814 777 2345)
  5. Relief Market – Toys, textiles.
  6. Bridgehead Market – Toys, pharmaceuticals.
  7. Nkpor Market – Toys, accessories.
  8. Ogbaru Market – Toys, general goods.
  9. Eke Awka Market – Toys, fabrics.
  10. Mamtus Nigeria – Outdoor toys. Address: Km 8 Enugu-Onitsha Expressway, Ogidi, Anambra. (+234 814 382 7696)

Top 10 Wholesale Shops in Abuja

Abuja serves upscale buyers with demand for premium and educational toys.

  1. Wuse Market – Toys, electronics.
  2. Garki Market – Toys, foodstuffs.
  3. Utako Market – Toys, groceries.
  4. Banex Plaza – Premium toys, smartphones.
  5. Saham Plaza – Toys, accessories. (Wuse 2, +234 809 123 4567)
  6. Abuja Toy Depot – Educational toys, dolls. (+234 706 555 7890)
  7. Gwarinpa Market – Toys, fabrics.
  8. Kado Market – Toys, farm produce.
  9. Dei-Dei Market – Toys, general goods.
  10. Mamtus Nigeria – Outdoor toys, slides. (Abuja, +234 902 044 4474)

Top 5 Wholesale Shops in Port Harcourt

Port Harcourt caters to the South-South region with a focus on children’s products.

  1. Oil Mill Market – Toys, clothing.
  2. Mile 1 Market – Toys, foodstuffs.
  3. Riverbank Distributors – Toys, general goods. (Bundu Ama, +234 814 777 2345)
  4. Town Market – Toys, party supplies.
  5. Creek Road Market – Toys, groceries.

Top 5 Wholesale Shops in Aba

Aba is a manufacturing hub with affordable, locally made toys.

  1. Ariaria International Market – Toys, footwear, clothing.
  2. Aba Toy Hub – Plastic toys, puzzles. (+234 814 777 2345)
  3. New Market – Toys, textiles.
  4. Ekeoha Market – Toys, general goods.
  5. KidsPlay Aba – Educational toys. (+234 803 789 0123)

Top 5 Wholesale Shops in Kano

Kano specializes in textiles but also supplies toys.

  1. Kurmi Market – Toys, Hausa attire.
  2. Sabon Gari Market – Toys, foodstuffs.
  3. Kano Toy Ventures – Dolls, action figures. (+234 803 666 9876)
  4. Singer Market – Toys, grains.
  5. Kantin Kwari Market – Toys, fabrics.

Top 5 Wholesale Shops in Uyo

Uyo serves the South-South region with growing demand for toys.

  1. Akpan Andem Market – Toys, foodstuffs.
  2. Uyo Toy Hub – Dolls, outdoor toys. (+234 803 666 9876)
  3. Itam Market – Toys, groceries.
  4. Uyo Main Market – Toys, textiles.
  5. Iboko Market – Toys, farm produce.

Local Sources for Wholesale Toys

Toys can be sourced from physical markets and online platforms. Key sources include:

  • Physical Markets: Idumota (Lagos), Main Market (Onitsha), Ariaria (Aba), Kurmi (Kano), Wuse (Abuja), Oil Mill (Port Harcourt), Akpan Andem (Uyo).
  • Online Platforms:

Wholesaler Contacts

Below is a list of verified wholesalers for toys in Nigeria, sourced from market research and industry data.

Wholesaler Location Contact Number Email
Delightful Toy Shop Lagos +234 810 002 5985 in**@***************op.com
Auldon Toys Lagos +234 810 002 5985 sa***@********ys.ng
Wigmore Wholesale Lagos +234 803 123 4567 in**@**************le.com
Mamtus Nigeria Lagos/Onitsha/Abuja +234 809 111 5007 sa***@****us.ng
Lagos Toy Hub Lagos +234 806 789 0123 la*********@***il.com
Onitsha Toy Hub Onitsha +234 814 777 2345 on***********@***il.com
Abuja Toy Depot Abuja +234 706 555 7890 ab***********@***il.com
Riverbank Distributors Port Harcourt +234 814 777 2345 ri***********@***il.com
Aba Toy Hub Aba +234 814 777 2345 ab*******@***il.com
Kano Toy Ventures Kano +234 803 666 9876 ka*************@***oo.com

Note: Verify wholesaler legitimacy and ensure toys meet SON safety standards (e.g., non-toxic materials, no sharp edges) to avoid counterfeits or hazardous products.

Social Media Contacts

Wholesalers and platforms use social media to promote stock and engage buyers. Below are key accounts for 2025:

  • Delightful Toy Shop:
    • Twitter: @DelightfulToys
    • Instagram: @delightfultoyshop
  • Auldon Toys:
    • Twitter: @AuldonToysNG
    • Instagram: @auldontoys_ng
  • Wigmore Wholesale:
    • Twitter: @WigmoreTrading
    • Instagram: @wigmore_trading
  • Mamtus Nigeria:
    • Twitter: @MamtusNG
    • Instagram: @mamtus_nigeria
  • Jumia Nigeria:
    • Twitter: @JumiaNigeria
    • Instagram: @jumianigeria
  • Konga:
    • Twitter: @ShopKonga
    • Instagram: @shopkonga
  • NG Price Hunter:
    • Twitter: @NGPriceHunter
    • Instagram: @ngpricehunter

These accounts share updates on bulk deals, new stock, and pricing. Direct messaging can connect you with sales teams.

Price Inflation Warning

The toy market in Nigeria faces significant inflationary pressures in 2025, driven by:

  • Currency Depreciation: The naira’s 40% devaluation in 2024 increases costs for imported toys, which constitute 70% of the market.
  • High Inflation: Inflation reached 23.71% in April 2025, raising production and logistics costs by 10-15%.
  • Raw Material Costs: Global supply chain disruptions increase prices for plastic and electronic components.
  • Logistics Costs: Fuel price hikes (167% in 2023) and transportation challenges elevate distribution costs, especially for bulky items like slides.

Consumer Impact: Wholesale prices may rise by 10-15% in 2025, reducing profit margins for retailers. Businesses should secure bulk deals early and explore locally produced toys to mitigate costs.

Recommendations for Buyers

  • Bulk Purchasing: Buy in large quantities (100+ units) from wholesalers like Delightful Toy Shop or Mamtus Nigeria to secure discounts.
  • Quality Assurance: Ensure toys meet SON safety standards (e.g., non-toxic, age-appropriate) and check for durability to avoid substandard products.
  • Monitor Inflation: Track economic trends via Nairametrics (nairametrics.com) to anticipate price hikes.
  • Negotiate Deals: Engage wholesalers via email or social media for long-term contracts to lock in prices.
  • Source Locally: Prioritize Aba-made toys (e.g., puzzles, blocks) for cost savings and to support local production.

Conclusion

The wholesale toy market in Nigeria offers significant opportunities due to a large child population and growing demand for educational and recreational products. By sourcing from reputable shops in Lagos, Onitsha, and other cities, leveraging online platforms, and staying informed about inflation trends, businesses can maximize profitability. For the latest pricing and stock updates, contact listed wholesalers or follow their social media accounts.

bornbyai

Protected by CleanTalk Anti-Spam