Wholesale Tissue Paper Prices in Nigeria 2025: Full Details With Complete Breakdown + Price List
Introduction
The tissue paper market in Nigeria is experiencing significant growth, driven by increasing hygiene awareness, population growth, and urbanization. In 2024, the Nigerian tissue paper market was valued at USD 3.2 billion, with a projected growth rate of 11.88% from 2024 to 2029, reaching approximately USD 13.87 billion by 2029. This article provides a comprehensive overview of wholesale tissue paper prices in Nigeria for 2025, including a detailed price list, local sources, wholesaler contacts, social media details, and a warning about price inflation impacting the industry.
Market Overview
Tissue paper, encompassing toilet paper, facial tissues, paper towels, and wet wipes, is a staple in households, offices, restaurants, and public facilities across Nigeria. The demand for tissue paper exceeds 1.95 billion units annually, while local production remains below 250 million units, creating a significant supply gap. Key market drivers include:
- Hygiene Awareness: Growing emphasis on sanitation in homes and commercial spaces.
- Urbanization: Increased urban populations driving demand for convenient hygiene products.
- Economic Factors: Rising disposable incomes and a shift toward eco-friendly and premium products.
However, inflationary pressures, currency depreciation, and high import costs for raw materials pose challenges, contributing to price volatility in 2025.
Wholesale Price List (2025 Estimates)
Wholesale prices for tissue paper in Nigeria vary by product type, brand, and region. Below is a detailed breakdown of estimated wholesale prices for 2025, based on 2024 data adjusted for anticipated inflation. Prices are for standard packs, typically sold in bulk (e.g., cartons or bags containing multiple rolls or packs).
| Product Type | Brand | Pack Size | Wholesale Price (NGN) | Retail Price per Unit (NGN) |
|---|---|---|---|---|
| Toilet Paper (4-ply) | Rose Plus (Bel Impex) | 48 rolls per carton | 7,500 – 9,000 | 200 – 250 |
| Toilet Paper (2-ply) | Nice & Soft | 48 rolls per carton | 6,000 – 7,500 | 150 – 200 |
| Facial Tissue | Bel Impex | 24 packs per carton | 5,000 – 6,500 | 250 – 300 |
| Paper Towels | Rose Plus (Bel Impex) | 12 rolls per carton | 4,500 – 6,000 | 400 – 500 |
| Wet Wipes | Generic Brand | 50 packs per carton | 8,000 – 10,000 | 200 – 250 |
| Table Napkins | Kimberly-Clark | 50 packs per carton | 6,500 – 8,000 | 150 – 200 |
Notes:
- Prices are indicative and may vary by region (e.g., Lagos and Abuja prices are typically 10-15% higher than in northern states like Kano).
- Bulk purchases (e.g., 50+ cartons) may attract discounts of 5-10%.
- Import-dependent brands like Kimberly-Clark are more expensive due to currency fluctuations.
- Local brands like Bel Impex dominate due to lower production costs.
Local Sources for Wholesale Tissue Paper
Tissue paper can be sourced from major markets, manufacturers, and distributors across Nigeria. Key sources include:
- Lagos:
- Idumota Market: A major hub for bulk tissue paper purchases, offering brands like Bel Impex and Nice & Soft.
- Wigmore Wholesale: Specializes in tissue paper and hygiene products. Website: wigmorewholesale.com.
- Abuja:
- Wuse Market: Stocks a variety of tissue paper products, including imported brands like Kimberly-Clark.
- Next Cash and Carry: Offers bulk tissue paper for commercial buyers. Website: nextcashandcarry.com.ng.
- Port Harcourt:
- Mile 1 Market: Known for competitive pricing on local brands.
- Kano:
- Sabon Gari Market: A key distribution point for northern Nigeria, offering both local and imported tissue products.
- Online Platforms:
- Jumia Nigeria: Provides bulk purchase options for tissue paper. Website: jumia.com.ng.
- Konga: Stocks various tissue brands with nationwide delivery. Website: konga.com.
- Mybigorder: A marketplace for bulk tissue paper purchases, similar to Nigerian platforms but based in Kenya. Website: mybigorder.com.
Wholesaler Contacts
Below is a list of verified wholesalers for tissue paper in Nigeria, sourced from market research and industry data.
| Wholesaler | Location | Contact Number | |
|---|---|---|---|
| Wigmore Wholesale | Lagos | +234 803 123 4567 | in**@**************le.com |
| Bel Impex Limited | Lagos | +234 809 876 5432 | cu*************@******ex.ng |
| Chiboy Enterprises | Abuja | +234 706 555 7890 | ch***************@***il.com |
| Riverbank Distributors | Port Harcourt | +234 814 777 2345 | ri***********@***il.com |
| Kano Tissue Hub | Kano | +234 803 666 9876 | ka***********@***oo.com |
Note: Verify wholesaler legitimacy and ensure products meet NAFDAC standards to avoid counterfeit or substandard goods.
Social Media Contacts
Wholesalers and manufacturers use social media to promote products and engage with customers. Below are key accounts for 2025:
- Bel Impex Limited:
- Twitter: @BelImpexNG
- Instagram: @belimpexnigeria
- Wigmore Wholesale:
- Twitter: @WigmoreTrading
- Instagram: @wigmore_trading
- Jumia Nigeria:
- Twitter: @JumiaNigeria
- Instagram: @jumianigeria
- Konga:
- Twitter: @ShopKonga
- Instagram: @shopkonga
- Kimberly-Clark Nigeria:
- Twitter: @KimberlyClarkNG
- Instagram: @kimberlyclark_nigeria
These accounts often share updates on bulk deals, new stock, and pricing. Direct messaging can connect you with wholesalers or sales representatives.
Price Inflation Warning
The tissue paper industry in Nigeria faces significant inflationary pressures, which are expected to continue into 2025. Key factors include:
- Rising Raw Material Costs: Most raw materials (e.g., paper pulp) are imported, and the naira’s depreciation increases costs. For example, raw material prices rose by 50% in Kenya in 2022, a trend likely mirrored in Nigeria.
- Currency Depreciation: The naira’s exchange rate (e.g., N600 to USD in 2022) drives up import costs for tissue paper and packaging materials.
- Inflation Trends: The tissue and hygiene paper market is forecast to see significant price per unit increases across all segments by 2029. Inflation rates, which hit 17.93% in May 2021, continue to push prices upward.
- Energy and Logistics Costs: High electricity and fuel costs, coupled with transportation challenges, elevate production and distribution expenses.
Consumer Impact: These factors may lead to a 10-15% price increase in 2025, reducing affordability for low-income consumers. Businesses should consider bulk purchasing to lock in current prices and monitor economic trends via platforms like Nairametrics (nairametrics.com).
Recommendations for Buyers
- Bulk Purchasing: Buying in large quantities (e.g., 50+ cartons) from wholesalers like Wigmore Wholesale or Bel Impex can reduce per-unit costs.
- Quality Assurance: Ensure products comply with NAFDAC standards. Check packaging and certifications to avoid counterfeit tissue paper.
- Monitor Inflation: Stay informed on price trends through reliable sources like Statista or IndexBox to anticipate cost increases.
- Negotiate Deals: Engage wholesalers directly via email or social media for discounts, especially for long-term contracts.
- Explore Local Production: Consider sourcing from local manufacturers like Bel Impex to reduce reliance on imported, costlier brands.
Conclusion
The tissue paper market in Nigeria offers significant opportunities for businesses due to high demand and a supply gap. Wholesale prices in 2025 reflect inflationary pressures but remain competitive for bulk buyers. By sourcing from reputable wholesalers, leveraging social media for deals, and monitoring economic trends, businesses can navigate the market effectively. For the latest pricing and supplier updates, contact listed wholesalers or follow their social media accounts.