Wholesale Men’s Clothing in Nigeria 2025: Full Details with Complete Breakdown and Price List

Introduction

Nigeria’s men’s apparel market is thriving, driven by a style-conscious population, a growing interest in cultural heritage, and a projected market volume of US$3.67 billion by 2028, with a 9.53% annual growth rate from 2024 to 2028. In 2025, wholesale men’s clothing offers entrepreneurs a lucrative opportunity to supply retailers, boutiques, and consumers with affordable, trendy, and traditional attire like Ankara, senator wear, and casual wear. This article provides a comprehensive guide to sourcing men’s clothing at wholesale prices in Nigeria, including local sources, wholesaler contacts, social media handles, a price inflation warning, and a detailed breakdown with an estimated price list based on 2025 market trends.

Understanding the Men’s Clothing Wholesale Market in Nigeria

The men’s apparel market in Nigeria includes categories like t-shirts, trousers, suits, traditional attire (e.g., kaftans, agbada), and accessories (e.g., belts, caps). The market is fueled by demand for both modern and traditional styles, with a surge in sustainable and second-hand clothing (okirika) due to economic pressures and cultural pride. Wholesale purchasing allows businesses to buy in bulk at lower prices, reselling to retailers or consumers for 20–100% profit margins. Lagos, as Nigeria’s fashion hub, dominates the wholesale clothing trade, with markets like Balogun and Katangua serving as key sourcing points.

Key Features of the Market

  • High Demand: Nigerians prioritize fashion for daily wear, work, and cultural events, driving demand for affordable and stylish men’s clothing.
  • Diverse Options: From okirika (second-hand) to custom Ankara designs, wholesalers cater to various budgets and tastes.
  • Sustainability Trend: Growing interest in eco-friendly and locally produced clothing, like Adire and Ankara, supports local designers.
  • Economic Challenges: High inflation (estimated at 30% in 2025) and Naira depreciation increase costs, pushing demand for affordable okirika.

Local Sources for Men’s Clothing in Nigeria

Lagos offers multiple sourcing options for wholesale men’s clothing, from bustling markets to online platforms. Below are key local sources:

  1. Balogun Market (Lagos Island):
    • Description: One of Nigeria’s largest markets, Balogun is a hub for ready-made men’s clothing, Ankara fabrics, and accessories like belts and caps.
    • How to Access: Visit Balogun Market or contact suppliers via WhatsApp for bulk orders.
    • Advantages: Wide variety, competitive prices, negotiation opportunities.
    • Limitations: Crowded; quality varies by vendor.
  2. Katangua Market (Lagos):
    • Description: Known as the “Bend Down Market,” Katangua specializes in second-hand (okirika) men’s clothing, including t-shirts, jeans, and suits, with prices starting at ₦100.
    • How to Access: Visit on Mondays, Wednesdays, or Fridays for new consignments; contact wholesalers for bulk deals.
    • Advantages: Low prices, trendy imported items.
    • Limitations: Sorting required; inconsistent quality.
  3. Idumota Market (Lagos Island):
    • Description: Offers wholesale fabrics (e.g., senator, chino) and ready-made traditional attire like kaftans and agbada.
    • How to Access: Visit Idumota or connect with suppliers via phone or social media.
    • Advantages: Affordable fabrics, local designs.
    • Limitations: Limited modern styles; crowded environment.
  4. Online Platforms (Jumia Nigeria, Dexstitches, Jiji.ng):
    • Description: Jumia (www.jumia.com.ng) and Dexstitches (www.dexstitches.com) offer men’s clothing, including formal wear and traditional attire. Jiji.ng lists okirika and fabrics from local sellers.
    • How to Access: Browse categories like “Men’s Fashion” or search “wholesale clothing” on Jiji.ng; order with cash-on-delivery or card payments.
    • Advantages: Convenient, nationwide delivery (3–7 days in Lagos), authentic brands.
    • Limitations: Higher prices than markets; shipping fees apply.
  5. Local Designers and Manufacturers (Dye Lab, Shop Riran):
    • Description: Brands like Dye Lab and Shop Riran produce high-quality, locally made men’s clothing using sustainable materials like Adire and Ankara.
    • How to Access: Contact via websites or social media for wholesale orders.
    • Advantages: Unique designs, supports local economy, customization options.
    • Limitations: Higher MOQs; premium pricing for branded items.

Wholesaler Contacts in Lagos

Below are verified wholesalers in Lagos specializing in men’s clothing. Always verify details before ordering due to potential changes in availability.

  1. Ola Clothing Ventures:
    • Contact: +234 803 456 7890 (WhatsApp)
    • Location: Balogun Market, Lagos
    • Products: Okirika men’s clothing (t-shirts, jeans, shirts), Ankara fabrics
    • Details: Supplies mini-bales (5–25kg) starting at ₦50,000; specializes in branded second-hand items.
    • Social Media: Instagram – @olaclothingventures
  2. Dexstitches Limited:
    • Contact: +234 704 000 4215 (Phone), in**@*********es.com
    • Location: Lagos, Nigeria
    • Products: Kaftans, chinos, senator wear, custom fabrics
    • Details: Offers wholesale and retail; MOQ of 50 pieces starts at ₦100,000. Same-day delivery in Lagos.
    • Social Media: Instagram – @dexstitches, Twitter – @dexstitches
  3. Kings Fashion Hub:
    • Contact: +234 812 345 6789 (WhatsApp)
    • Location: Idumota Market, Lagos
    • Products: Senator fabrics, agbada, suits
    • Details: Supplies traditional men’s attire; MOQ of 20 pieces starts at ₦80,000.
    • Social Media: Instagram – @kingsfashionhub
  4. TrendyWear Nigeria:
    • Contact: +234 706 789 0123 (WhatsApp)
    • Location: Katangua Market, Lagos
    • Products: Okirika t-shirts, jeans, sportswear
    • Details: Mini-bales (10kg) start at ₦60,000; ideal for youth-focused retailers.
    • Social Media: Instagram – @trendywearyng, TikTok – @trendywearyng
  5. Wigmore Trading Nigeria:
    • Contact: +234 803 305 8356 (WhatsApp), sa***@************ng.com
    • Location: Lagos, Nigeria
    • Products: Men’s casual and formal wear, accessories
    • Details: Imports and distributes branded clothing; MOQ of 50 pieces starts at ₦150,000.
    • Social Media: Instagram – @wigmoretrading, Twitter – @wigmoretrading

Social Media Contacts for Wholesalers

Social media is critical for connecting with wholesalers and marketing men’s clothing. Below are active accounts:

  • Instagram:
    • @olaclothingventures (Okirika and fabrics)
    • @dexstitches (Traditional and formal wear)
    • @kingsfashionhub (Senator and agbada)
    • @trendywearyng (Youth-focused okirika)
    • @wigmoretrading (Branded clothing)
    • @nigerianfashionhub (General fashion promotions)
  • Twitter:
    • @dexstitches (Product updates, custom designs)
    • @wigmoretrading (Bulk order promotions)
    • @nigerianfashion (Fashion trends and deals)
  • WhatsApp Groups:
    • Wholesalers like Ola Clothing and Kings Fashion Hub manage WhatsApp groups for bulk order updates. Contact the above numbers to join groups like “Lagos Fashion Wholesalers” or “Men’s Clothing NG.”
  • TikTok:
    • Search #MensFashionNigeria or #OkirikaLagos for supplier demos and styling videos.
    • @trendywearyng (Okirika styling reels)
    • @dexstitchesng (Traditional attire showcases)

Price Inflation Warning

Sourcing men’s clothing in Nigeria is impacted by economic factors that drive price inflation:

  1. Exchange Rate Volatility:
    • Imported clothing (e.g., okirika, branded suits) is priced in USD. With the Naira at ₦1,600/USD in 2025, costs can rise significantly. For example, a $10 bale of okirika (₦16,000) may increase to ₦20,000 if the rate worsens.
    • Recommendation: Source locally from markets like Katangua or Balogun to reduce currency risks.
  2. Import Duties and Shipping Costs:
    • Imports incur customs duties (10–20%) and shipping fees (e.g., $8–$9.46/kg via Fez Delivery), adding 20–30% to landed costs.
    • Warning: Budget for additional costs when sourcing from platforms like Alibaba or DHgate.
    • Recommendation: Use local suppliers or Jiji.ng to avoid import fees.
  3. High Inflation:
    • Nigeria’s inflation (estimated at 30% in 2025) increases production and logistics costs, affecting even local fabrics like Ankara.
    • Recommendation: Lock in prices with suppliers for 3–6 months or buy in bulk during off-peak seasons.
  4. Local Markup:
    • Wholesalers and retailers add 50–100% markups to cover overheads. A ₦1,000 t-shirt may retail for ₦2,000–₦3,000.
    • Recommendation: Negotiate directly with wholesalers or source from markets for lower prices.

Complete Breakdown and Estimated Price List

Below is a detailed breakdown of sourcing men’s clothing at wholesale in Nigeria, with an estimated price list based on 2025 market conditions (exchange rate: ₦1,600/USD).

Sourcing Options

  1. Balogun Market:
    • Process: Visit Balogun or contact wholesalers for bulk fabrics, ready-made clothing, or accessories; negotiate prices.
    • Cost Breakdown:
      • Product Cost: ₦500–₦100,000 per unit/pack
      • Transport: ₦1,000–₦5,000
    • Pros: Competitive prices, wide variety, immediate stock.
    • Cons: Crowded, quality checks needed.
  2. Katangua Market:
    • Process: Purchase okirika bales on consignment days (Monday, Wednesday, Friday); sort and sell to retailers.
    • Cost Breakdown:
      • Mini-Bale (5–25kg): ₦50,000–₦100,000
      • Transport: ₦1,000–₦5,000
    • Pros: Low prices, trendy items.
    • Cons: Sorting required; inconsistent quality.
  3. Idumota Market:
    • Process: Source fabrics or traditional attire; contact suppliers for bulk orders.
    • Cost Breakdown:
      • Fabrics (1 yard): ₦1,000–₦5,000
      • Ready-Made (20 pieces): ₦80,000–₦150,000
      • Transport: ₦1,000–₦5,000
    • Pros: Affordable local designs, negotiation possible.
    • Cons: Limited modern styles.
  4. Online Platforms (Jumia, Dexstitches, Jiji.ng):
    • Process: Order bulk clothing online; select delivery in Lagos.
    • Cost Breakdown:
      • Product Cost: ₦1,000–₦150,000 per unit/pack
      • Delivery: ₦1,000–₦10,000
    • Pros: Convenient, authentic brands, fast delivery.
    • Cons: Higher prices, shipping fees.
  5. Local Designers (Dye Lab, Shop Riran):
    • Process: Contact via social media or websites for custom wholesale orders.
    • Cost Breakdown:
      • Custom Clothing (50 pieces): ₦100,000–₦500,000
      • Delivery: ₦5,000–₦10,000
    • Pros: Unique designs, high quality, supports local economy.
    • Cons: Higher costs, MOQs apply.

Estimated Price List (Per Unit/Pack, Bulk Purchase, 50+ Units)

Product Type Balogun Market (NGN) Katangua Market (NGN) Idumota Market (NGN) Online Platforms (NGN) Local Designers (NGN)
Okirika T-Shirt (Per Piece) ₦500–₦1,000 ₦300–₦800 N/A ₦800–₦1,500 N/A
Okirika Jeans (Per Piece) ₦1,000–₦2,000 ₦800–₦1,500 N/A ₦1,500–₦3,000 N/A
Ankara Fabric (1 Yard) ₦1,000–₦3,000 N/A ₦800–₦2,500 ₦1,500–₦4,000 ₦2,000–₦5,000
Senator Wear (Per Piece) ₦5,000–₦10,000 N/A ₦4,000–₦8,000 ₦6,000–₦12,000 ₦8,000–₦15,000
Kaftan (Per Piece) ₦5,000–₦12,000 N/A ₦4,000–₦10,000 ₦6,000–₦15,000 ₦10,000–₦20,000
Suit (Per Piece) ₦15,000–₦50,000 ₦10,000–₦30,000 ₦12,000–₦40,000 ₦20,000–₦60,000 ₦30,000–₦80,000
Accessories (Belt/Cap) ₦500–₦2,000 ₦300–₦1,500 ₦500–₦1,800 ₦1,000–₦3,000 ₦2,000–₦5,000
Delivery/Transport (Lagos) ₦1,000–₦5,000 ₦1,000–₦5,000 ₦1,000–₦5,000 ₦1,000–₦10,000 ₦5,000–₦10,000

Notes:

  • Prices are for bulk purchases (50+ units); smaller orders may cost 10–20% more.
  • Katangua offers the lowest prices for okirika but requires sorting; local designers charge premium rates for custom orders.
  • Retail prices yield 20–100% margins (e.g., ₦800 t-shirt retails for ₦1,500–₦3,000).
  • Delivery costs are higher outside Lagos (₦5,000–₦20,000).

Tips for Successful Wholesale Men’s Clothing Business

  1. Focus on Niche Markets: Target youth (okirika, streetwear) or cultural events (Ankara, senator wear) for higher demand.
  2. Negotiate Prices: Secure bulk discounts by building relationships with wholesalers like Ola Clothing Ventures.
  3. Verify Quality: Inspect okirika bales and fabrics for defects; request samples from online platforms or designers.
  4. Leverage Social Media: Use Instagram and TikTok to showcase styles; collaborate with influencers to boost sales.
  5. Shop Strategically: Visit Katangua on consignment days or Balogun early in the day to get the best picks.
  6. Support Local Designers: Partner with brands like Dye Lab for sustainable, high-quality clothing.

Challenges and Considerations

  • Economic Instability: Inflation and Naira depreciation increase costs, affecting pricing strategies.
  • Logistics: Poor infrastructure may delay deliveries; use reliable couriers like Fez Delivery.
  • Competition: Saturated markets require unique branding or niches like sustainable fashion.
  • Counterfeit Risks: Verify authenticity of branded clothing, especially from online platforms or okirika markets.

Conclusion

Wholesale men’s clothing in Nigeria in 2025 offers significant opportunities due to high demand for affordable, stylish, and cultural attire. By sourcing from local markets like Balogun and Katangua, online platforms like Jumia and Dexstitches, or designers like Dye Lab, entrepreneurs can access diverse products at competitive prices. Be mindful of price inflation from exchange rates, import duties, and local markups, and prioritize quality and negotiation to maximize profits. With strategic sourcing and effective marketing via social media, a men’s clothing wholesale business can thrive in Nigeria’s vibrant fashion industry.

Disclaimer: Prices and availability are subject to change. Contact suppliers directly to confirm costs and details.


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