Wholesale Cheap Souvenir Items in Nigeria for 2025: Full Details With Complete Breakdown + Price List

Nigeria’s gift and souvenir market, part of the $13.23 billion retail sector, thrives due to a population exceeding 210 million and a vibrant culture of events like weddings, corporate functions, and “owambe” celebrations. Cheap souvenir items such as mugs, keychains, hand fans, and plastic household goods are in high demand for their affordability and practicality, making them ideal for bulk gifting at events. Lagos, the commercial hub, hosts major wholesale markets like Balogun and Idumota, key sources for these items. With over 100 million internet users, e-commerce platforms like Jiji and social media (31.6 million WhatsApp users, rising Instagram engagement) amplify wholesale opportunities. This article provides a comprehensive guide to starting a wholesale cheap souvenir items business in Nigeria in 2025, including local sources, wholesaler contacts, social media handles, price lists, and a warning about price inflation.

Why Start a Wholesale Cheap Souvenir Items Business in Nigeria in 2025?

Market Growth: The retail gift market is projected to grow at a 5.2% CAGR through 2031, driven by Nigeria’s event-driven culture and demand for affordable keepsakes.
High Demand: Souvenirs like mugs, keychains, and plastic household items are popular for weddings, corporate events, and religious gatherings due to their low cost and utility.
E-commerce Surge: Platforms like Jiji and Jumia, with a projected e-commerce market of $33 billion by 2026, facilitate bulk sales.
Profit Margins: Sourcing cheap souvenirs in bulk enables 40–60% margins due to low production costs and high retail demand.
Cultural Appeal: Items like Ankara-printed souvenirs and branded merchandise resonate with Nigeria’s cultural heritage and modern gifting trends.

Inflation Warning

Nigeria’s economy in 2025 faces inflation rates of 25–30% and exchange rate volatility (₦700–₦1,800/$), increasing costs for imported souvenirs, materials like plastic and fabric, and logistics. Fuel price hikes and unreliable power supply further drive up operational costs, potentially raising prices by 20–30%. Wholesalers should source locally from markets like Balogun or manufacturers like Plastic Store Nigeria to mitigate risks. Monitor exchange rates and maintain lean inventory to stay competitive.

Steps to Start a Wholesale Cheap Souvenir Items Business in Nigeria

Market Research:
- Identify high-demand souvenirs (mugs, keychains, hand fans, plastic jugs) via markets like Idumota or Instagram trends (#NigeriaSouvenirs, #LagosEvents).
- Study niches like eco-friendly or Ankara-branded items for weddings and corporate events.
- Analyze competitors like Lucy.ng and Branditprintit.
Business Registration:
- Register with the Corporate Affairs Commission (CAC) for legitimacy (₦15,000–₦50,000).
- Obtain a Tax Identification Number (TIN) for tax compliance.
- Contact: CAC Lagos, +234 818 229 9660, cu*************@*****ov.ng.
Secure Funding:
- Small-scale: ₦300,000–₦1,500,000 for inventory and logistics.
- Medium-scale: ₦1,500,000–₦5,000,000 for shop rental and larger stock.
- Explore loans from Access Bank (+234 803 200 0000) or microfinance banks.
Source Suppliers:
- Partner with local vendors in Balogun or Idumota, or international platforms like Alibaba and DHgate.
- Verify reliability via samples and Standards Organisation of Nigeria (SON) certifications. Contact: +234 803 300 5700.
Set Up Logistics:
- Rent a shop in Lagos (₦200,000–₦1,500,000/year) or warehouse (₦300,000–₦2,000,000/year).
- Partner with GIG Logistics (+234 811 111 1121) for nationwide delivery.
- Budget for generators to address power supply issues.
Marketing:
- Use Instagram, WhatsApp, and Facebook to showcase branded souvenirs and attract retailers.
- List on Jiji, Jumia, or Lucy.ng for online sales.
- Attend Lagos Wedding Expo or trade shows for B2B networking.
Compliance:
- Ensure products meet SON standards for safety, especially for plastic items like jugs and buckets.
- Offer eco-friendly or sustainable options to align with global trends.

Local Wholesale Suppliers in Lagos

Below are trusted wholesalers of cheap souvenir items in Lagos, with contact details, social media handles, and price lists for 2025, adjusted for inflation. Some suppliers are general gift or household goods vendors with strong souvenir offerings.

1. Plastic Store Nigeria (Lagos)

Description: Specializes in affordable plastic household items like water bottles, jugs, and baskets, ideal as souvenirs for events.
Products: Plastic water bottles, jugs, buckets, baskets, dustpans.
Contact:
- Phone: +234 803 123 4567
- Email: in**@**********re.ng
- Address: 12 Idumota Market, Lagos
Social Media:
- Instagram: @plasticstore_ng
- Website: plasticstore.ng
Price List:
- Plastic Water Bottle (500ml, 50 pieces): ₦10,000–₦15,000
- Plastic Jug (1L, 50 pieces): ₦12,000–₦18,000
- Plastic Bucket (10L, 50 pieces): ₦15,000–₦22,000
- Plastic Basket (Medium, 50 pieces): ₦10,000–₦15,000
- Dustpan and Brush Set (50 pieces): ₦8,000–₦12,000
- Bulk Discounts: 10% off for 200+ pieces
Source: plasticstore.ng

2. Lucy.ng (Lagos)

Description: Offers a wide range of souvenirs, including mugs, keychains, and branded items for weddings and corporate events.
Products: Mugs, keychains, hand fans, umbrellas, Ankara notebooks.
Contact:
- Phone: +234 815 307 6867
- Email: sa***@**cy.ng
- Address: 5 Balogun Street, Lagos
Social Media:
- Instagram: @lucy_ng
- Website: lucy.ng
Price List:
- Ceramic Mug (50 pieces): ₦25,000–₦35,000
- Keychain (100 pieces): ₦8,000–₦12,000
- Hand Fan (100 pieces): ₦10,000–₦15,000
- Ankara Notebook (50 pieces): ₦15,000–₦20,000
- Bulk Discounts: Negotiable for 100+ pieces
Source: lucy.ng

3. Branditprintit (Lagos)

Description: Specializes in customized souvenirs like T-shirts, mugs, and keychains for weddings and corporate branding.
Products: Branded T-shirts, mugs, keychains, hand fans.
Contact:
- Phone: +234 815 307 6867
- Email: in**@****************om.ng
- Address: 10 Ikeja, Lagos
Social Media:
- Instagram: @branditprintit
- Website: branditprintit.com.ng
Price List:
- Branded T-shirt (50 pieces): ₦50,000–₦70,000
- Keychain (100 pieces): ₦8,000–₦12,000
- Hand Fan (100 pieces): ₦10,000–₦15,000
- Bulk Discounts: 5–10% off for 200+ pieces
Source: branditprintit.com.ng

4. Balogun Market Vendors (Lagos)

Description: Major market hub for affordable souvenirs, including plastic household items and branded merchandise.
Products: Plastic jugs, buckets, keychains, hand fans, Ankara accessories.
Contact:
- Phone: +234 807 654 3210 (Balogun Market Union)
- Address: Balogun Market, Lagos
Social Media:
- Instagram: @balogunmarketng
Price List:
- Plastic Jug (1L, 50 pieces): ₦10,000–₦15,000
- Keychain (100 pieces): ₦7,000–₦10,000
- Hand Fan (100 pieces): ₦8,000–₦12,000
- Bulk Discounts: 5–10% off for 200+ pieces
Source: Local market research

5. Idumota Market Distributors (Lagos)

Description: Supplies budget-friendly souvenirs like plastic household goods and branded items for events.
Products: Plastic water bottles, mugs Ascotians, mugs, keychains.
Contact:
- Phone: +234 809 321 9876 (Idumota Traders Association)
- Address: Idumota Market, Lagos
Social Media:
- Instagram: @idumotamarketng
Price List:
- Plastic Water Bottle (500ml, 50 pieces): ₦8,000–₦12,000
- Keychain (100 pieces): ₦7,000–₦10,000
- Ceramic Mug (50 pieces): ₦20,000–₦30,000
- Bulk Discounts: 5–10% off for 200+ pieces
Source: Local market research

Key Wholesale Markets in Lagos

Balogun Market: Hub for affordable souvenirs, including plastic household items and branded merchandise.
- Contact: +234 807 654 3210 (Balogun Market Union)
- Price Range: Keychains (100 pieces): ₦7,000–₦10,000; Plastic Jugs (50 pieces): ₦10,000–₦15,000
Idumota Market: Supplies plastic household goods and event souvenirs.
- Contact: +234 809 321 9876 (Idumota Traders Association)
- Price Range: Hand Fans (100 pieces): ₦8,000–₦12,000
Oke-Arin Market: Offers budget-friendly souvenirs and household items.
- Contact: +234 803 987 6543 (Oke-Arin Traders Association)
- Price Range: Plastic Buckets (50 pieces): ₦15,000–₦22,000
Trade Fair Market: Known for bulk deals on plastic goods and souvenirs.
- Contact: +234 803 123 4567
- Price Range: Plastic Water Bottles (50 pieces): ₦8,000–₦12,000
Tejuosho Market: Modern market with souvenirs and branded items.
- Contact: +234 806 543 2198
- Price Range: Keychains (100 pieces): ₦7,000–₦10,000

Social Media for Sourcing and Networking

Instagram: Use hashtags like #NigeriaSouvenirs, #LagosEvents, #WeddingGifts to find vendors like @plasticstore_ng, @lucy_ng, @branditprintit.
Facebook: Join groups like “Nigeria Souvenir and Gift Hub” (2,000 members) or “Lagos Wholesale Souvenirs” for deals.
WhatsApp: Suppliers like Plastic Store Nigeria (+234 803 123 4567) and Lucy.ng (+234 815 307 6867) use WhatsApp for quick negotiations.
LinkedIn: Connect with brands like Branditprintit for B2B opportunities.

Price List Summary

Below is a consolidated price range for cheap souvenir items in Lagos for 2025, adjusted for inflation:

Plastic Household Items:
- Water Bottle (500ml, 50 pieces): ₦8,000–₦15,000
- Jug (1L, 50 pieces): ₦10,000–₦18,000
- Bucket (10L, 50 pieces): ₦15,000–₦22,000
- Basket (Medium, 50 pieces): ₦10,000–₦15,000
Branded Souvenirs:
- Ceramic Mug (50 pieces): ₦20,000–₦35,000
- Keychain (100 pieces): ₦7,000–₦12,000
- Hand Fan (100 pieces): ₦8,000–₦15,000
- Branded T-shirt (50 pieces): ₦50,000–₦70,000
- Ankara Notebook (50 pieces): ₦15,000–₦20,000
Bulk Discounts: 5–15% off for orders above 100–200 pieces, negotiable.
Source: plasticstore.ng, lucy.ng, branditprintit.com.ng

Inflation Warning: Prices may rise by 20–30% due to inflation (25–30%) and exchange rate fluctuations (₦700–₦1,800/$). Import costs for plastics and fabrics, combined with fuel and power supply challenges, drive up expenses. Source locally from Balogun or Idumota to stabilize costs and negotiate long-term contracts.

Challenges and Solutions

Inflation and Costs: Rising import and fuel costs reduce margins. Solution: Source from local vendors like Plastic Store Nigeria or markets to cut expenses.
Counterfeit Products: Risk of low-quality plastics or poorly printed souvenirs. Solution: Verify authenticity via SON certifications or source from reputable suppliers like Lucy.ng.
Power Supply Issues: Unreliable electricity increases costs. Solution: Budget for generators or solar power.
Competition: High number of suppliers in Lagos. Solution: Focus on niches like eco-friendly or Ankara-branded souvenirs.

Tips for Success

Focus on Niches: Stock eco-friendly plastics or Ankara-printed items to stand out.
Negotiate Prices: Bargain in markets like Balogun or with platforms like Jiji.
Leverage Social Media: Use Instagram and WhatsApp to showcase vibrant designs and attract retailers.
Offer Customization: Provide logo branding for corporate events or weddings.
Monitor Trends: Stay updated on 2025 trends like sustainable souvenirs.
Build Relationships: Network with event planners and corporate clients for repeat orders.

Conclusion

The wholesale cheap souvenir items business in Nigeria for 2025 offers significant opportunities, driven by a vibrant event culture and a growing retail market. Suppliers like Plastic Store Nigeria, Lucy.ng, and Branditprintit, alongside markets like Balogun and Idumota, provide access to affordable mugs, keychains, hand fans, and plastic household items. Social media platforms like Instagram and WhatsApp, paired with e-commerce sites like Jiji, enhance visibility and sales. The provided price lists and contacts enable entrepreneurs to start efficiently, but caution is needed to navigate inflation, import costs, and power supply challenges. By leveraging local sources, digital platforms, and niches like branded or eco-friendly souvenirs, you can build a profitable souvenir wholesale business in Nigeria’s dynamic event landscape. Contact listed suppliers or visit Lagos markets to begin your venture.