Wholesale Children’s Clothing in Nigeria for 2025: Full Details

Wholesale Children’s Clothing in Nigeria for 2025: Full Details With Complete Breakdown + Price List

Nigeria’s children’s clothing market, a significant segment of the $13.23 billion apparel industry projected to grow at a 7.25% CAGR through 2029, is driven by a population exceeding 210 million, with children aged 0-14 making up nearly 47.4% of apparel revenue in 2022. Lagos, the heart of Nigeria’s fashion industry, hosts vibrant markets like Yaba and Balogun, supplying affordable, second-hand (Okrika), and locally made children’s clothing. With over 100 million internet users, e-commerce platforms like Jumia and Konga, alongside social media, amplify wholesale opportunities. This article provides a comprehensive guide to starting a wholesale children’s clothing business in Nigeria in 2025, including local sources, wholesaler contacts, social media handles, price lists, and a warning about price inflation.

Why Start a Wholesale Children’s Clothing Business in Nigeria in 2025?

  • Market Growth: Children’s apparel is projected to have the fastest CAGR in the global apparel industry from 2025 to 2030, driven by Nigeria’s growing child population and urbanization.
  • High Demand: Parents prioritize affordable, durable clothing due to children outgrowing clothes quickly, with second-hand and budget options dominating.
  • E-commerce Surge: Online sales via Jumia and Konga contribute significantly to retail growth, with e-commerce expected to reach $33 billion by 2026.
  • Profit Margins: Bulk purchasing enables 30–50% margins, especially for second-hand (Okrika) and locally produced clothing.
  • Cultural Appeal: Demand for baby and toddler wear, traditional attire like Ankara, and trendy cartoon-themed clothing aligns with Nigeria’s cultural and modern preferences.

Inflation Warning

Nigeria’s economy in 2025 faces inflation rates of 25–30% and exchange rate volatility (₦700–₦1,800/$), increasing costs for imported children’s clothing, fabrics, and logistics. Fuel price hikes and unreliable power supply further drive up operational costs, potentially raising prices by 20–30%. Wholesalers should source locally from markets like Yaba or Ariaria to reduce import dependency, negotiate bulk discounts, and maintain lean inventory to mitigate risks. Monitor exchange rates and adjust pricing to stay competitive.

Steps to Start a Wholesale Children’s Clothing Business in Nigeria

  1. Market Research:
    • Identify high-demand items (second-hand clothing, baby wear, cartoon-themed apparel) via markets like Yaba or Instagram trends (#NigeriaKidsFashion).
    • Analyze niches like sustainable or adaptive clothing for children with medical needs.
    • Study competitors like Kiddies Wearhouse and Chase USA International.
  2. Business Registration:
    • Register with the Corporate Affairs Commission (CAC) for legitimacy (₦15,000–₦50,000).
    • Obtain a Tax Identification Number (TIN) for tax compliance.
    • Contact: CAC Lagos, +234 818 229 9660, cu*************@*****ov.ng.
  3. Secure Funding:
    • Small-scale: ₦500,000–₦2,000,000 for inventory and logistics.
    • Medium-scale: ₦2,000,000–₦10,000,000 for shop rental and larger stock.
    • Explore loans from Access Bank (+234 803 200 0000) or microfinance banks.
  4. Source Suppliers:
    • Partner with local vendors in Yaba or Ariaria, or international platforms like Alibaba and Chase USA International.
    • Verify reliability via samples and Standards Organisation of Nigeria (SON) certifications. Contact: +234 803 300 5700.
  5. Set Up Logistics:
    • Rent a shop in Lagos (₦300,000–₦2,000,000/year) or warehouse (₦500,000–₦3,000,000/year).
    • Partner with GIG Logistics (+234 811 111 1121) for nationwide delivery.
    • Budget for generators to address power supply issues.
  6. Marketing:
    • Use Instagram, WhatsApp, and Facebook to showcase clothing and attract retailers.
    • List on Jumia, Konga, or Wholesale Naija for online sales.
    • Attend Lagos Fashion Week or trade shows for B2B networking.
  7. Compliance:
    • Ensure products meet SON standards for safety and quality, especially for baby garments.
    • Offer eco-friendly or organic options to align with sustainability trends.

Local Wholesale Suppliers in Lagos

Below are trusted children’s clothing wholesalers in Lagos, with contact details, social media handles, and price lists for 2025, adjusted for inflation. Some suppliers are general clothing vendors with strong children’s apparel offerings.

1. Kiddies Wearhouse (Lagos)

  • Description: Specializes in baby and children’s designer apparel, offering durable, quality clothing from brands like Disney and GAP.
  • Products: Baby jerseys, swimwear, pajamas, dresses, bathrobes.
  • Contact:
  • Social Media:
    • Instagram: @kiddieswearhouse
    • Website: shopkiddieswearhouse.com
  • Price List:
    • Baby Jerseys (Newborn–12 months): ₦12,000–₦18,000
    • Children’s Swimwear (per piece): ₦10,000–₦15,000
    • Pajamas (per set): ₦8,000–₦12,000
    • Bulk Discounts: 10% off for 50+ pieces
  • Source: Jiji.ng, shopkiddieswearhouse.com

2. Yaba Market Wholesalers (Lagos)

  • Description: Known for second-hand (Okrika) children’s clothing, offering affordable options for budget-conscious retailers.
  • Products: T-shirts, jeans, dresses, baby wear.
  • Contact:
    • Phone: +234 803 987 6543 (Yaba Market Traders Association)
    • Address: Yaba Market, Lagos
  • Social Media:
    • Instagram: @yabamarketng
  • Price List:
    • Second-Hand T-shirts (100 pieces): ₦30,000–₦50,000
    • Second-Hand Jeans (100 pieces): ₦50,000–₦80,000
    • Second-Hand Dresses (100 pieces): ₦60,000–₦100,000
    • Baby Wear (100 pieces): ₦40,000–₦70,000
    • Bulk Discounts: 5–10% off for 200+ pieces
  • Source: closeoutexplosion.com

3. Chase USA International (Lagos)

  • Description: US-based importer with a Lagos presence, specializing in casual children’s styles like jackets and sweatpants.
  • Products: Jackets, sweatpants, T-shirts, baby wear.
  • Contact:
  • Social Media:
    • Instagram: @chaseusaint
  • Price List:
    • Children’s Jackets (24 pieces): ₦48,000–₦72,000
    • Sweatpants (24 pieces): ₦36,000–₦60,000
    • Baby Wear Sets (24 pieces): ₦60,000–₦96,000
    • Bulk Discounts: Negotiable for 50+ pieces
  • Source: Shopify

4. Ankara Kids Collections (Lagos)

  • Description: Focuses on traditional Ankara and Aso-Oke children’s clothing, ideal for cultural events and festive occasions.
  • Products: Ankara dresses, Aso-Oke outfits, baby caps.
  • Contact:
  • Social Media:
    • Instagram: @ankarakidsng
    • Facebook: Ankara Kids Collections
  • Price List:
    • Ankara Dresses (per piece): ₦10,000–₦15,000
    • Aso-Oke Outfits (per piece): ₦12,000–₦20,000
    • Baby Caps (10 pieces): ₦10,000–₦15,000
    • Bulk Discounts: 10% off for 50+ pieces
  • Source: Local market research

5. Direct Discount Clothing (Lagos)

  • Description: UK-based wholesaler with a Lagos presence, offering affordable children’s apparel like T-shirts, pajamas, and swimwear.
  • Products: T-shirts, pajamas, swimwear, baby accessories.
  • Contact:
  • Social Media:
    • Instagram: @directdiscountng
  • Price List:
    • T-shirts (24 pieces): ₦24,000–₦36,000
    • Pajamas (24 pieces): ₦36,000–₦60,000
    • Swimwear (24 pieces): ₦48,000–₦72,000
    • Bulk Discounts: Negotiable for 50+ pieces
  • Source: Shopify

Key Wholesale Markets in Lagos

  • Yaba Market: Hub for second-hand (Okrika) children’s clothing, ideal for budget retailers.
    • Contact: +234 803 987 6543 (Yaba Market Traders)
    • Price Range: T-shirts (100 pieces): ₦30,000–₦50,000; Baby Wear (100 pieces): ₦40,000–₦70,000
  • Balogun Market: Offers traditional and new children’s clothing, including Ankara and Aso-Oke.
    • Contact: +234 807 654 3210 (Balogun Market Union)
    • Price Range: Ankara Dresses (per piece): ₦10,000–₦15,000
  • Ariaria International Market (Aba): Renowned for tailored children’s outfits and fabrics.
    • Contact: +234 806 543 2198 (Ariaria Traders)
    • Price Range: Custom Outfits (per piece): ₦10,000–₦20,000
  • Tejuosho Market: Organized market for children’s clothing and accessories.
    • Contact: +234 803 123 4567
    • Price Range: T-shirts (100 pieces): ₦50,000–₦80,000
  • Lekki Market: High-end children’s apparel for premium retailers.
    • Contact: +234 803 987 6543
    • Price Range: Designer Baby Wear (per piece): ₦15,000–₦25,000

Social Media for Sourcing and Networking

  • Instagram: Use hashtags like #NigeriaKidsFashion, #LagosKidsClothing to find vendors like @kiddieswearhouse, @ankarakidsng, @directdiscountng.
  • Facebook: Join groups like “Nigeria Kiddies Fashion Hub” (2,000 members) or “Lagos Wholesale Children’s Clothing” for deals.
  • WhatsApp: Suppliers like Kiddies Wearhouse (+234 803 321 4567) and Ankara Kids Collections (+234 802 345 6789) use WhatsApp for quick negotiations.
  • LinkedIn: Connect with brands like Chase USA International for B2B opportunities.

Price List Summary

Below is a consolidated price range for children’s clothing in Lagos for 2025, adjusted for inflation:

  • Second-Hand Clothing (Okrika):
    • T-shirts (100 pieces): ₦30,000–₦50,000
    • Jeans (100 pieces): ₦50,000–₦80,000
    • Dresses (100 pieces): ₦60,000–₦100,000
    • Baby Wear (100 pieces): ₦40,000–₦70,000
  • New Clothing:
    • Baby Jerseys (Newborn–12 months): ₦12,000–₦18,000
    • Pajamas (24 pieces): ₦36,000–₦60,000
    • Swimwear (24 pieces): ₦48,000–₦72,000
    • Jackets (24 pieces): ₦48,000–₦72,000
  • Traditional Clothing:
    • Ankara Dresses (per piece): ₦10,000–₦15,000
    • Aso-Oke Outfits (per piece): ₦12,000–₦20,000
    • Baby Caps (10 pieces): ₦10,000–₦15,000
  • Bulk Discounts: 5–15% off for orders above 50–200 pieces, negotiable.

Inflation Warning: Prices may rise by 20–30% due to inflation (25–30%) and exchange rate fluctuations (₦700–₦1,800/$). Import costs for children’s clothing, especially from China, combined with fuel and power supply challenges, drive up expenses. Source locally from Yaba or Ariaria to stabilize costs and negotiate long-term contracts.

Challenges and Solutions

  • Inflation and Costs: Rising import and fuel costs reduce margins. Solution: Source from local markets or suppliers like Ankara Kids Collections.
  • Counterfeit Products: Risk of low-quality clothing. Solution: Verify authenticity via SON certifications or direct sourcing from reputable vendors like Kiddies Wearhouse.
  • Power Supply Issues: Unreliable electricity increases costs. Solution: Budget for generators or solar power.
  • Competition: High number of wholesalers in Lagos. Solution: Focus on niches like sustainable, adaptive, or cartoon-themed clothing.

Tips for Success

  1. Focus on Niches: Stock trending items like cartoon-themed clothing or adaptive wear for children with medical needs.
  2. Negotiate Prices: Bargain in markets like Yaba or with platforms like Wholesale Naija.
  3. Leverage Social Media: Use Instagram and WhatsApp to showcase designs and attract retailers.
  4. Offer Customization: Provide print-on-demand or tailored options for events and schools.
  5. Monitor Trends: Stay updated on 2025 trends like eco-friendly materials and trendy cartoon clothing.
  6. Build Relationships: Secure repeat orders from schools, boutiques, and parenting communities.

Conclusion

The wholesale children’s clothing business in Nigeria for 2025 offers significant opportunities, driven by a growing child population and a $13.23 billion apparel market. Suppliers like Kiddies Wearhouse, Yaba Market Wholesalers, and Chase USA International, alongside markets like Yaba and Balogun, provide access to second-hand, traditional, and new children’s apparel. Social media platforms like Instagram and WhatsApp, paired with e-commerce sites like Jumia, enhance visibility and sales. The provided price lists and contacts enable entrepreneurs to start efficiently, but caution is needed to navigate inflation, import costs, and power supply challenges. By leveraging local sources, digital platforms, and niche markets like sustainable or cartoon-themed clothing, you can build a profitable children’s clothing wholesale business in Nigeria’s dynamic fashion landscape. Contact listed suppliers or visit Lagos markets to begin your venture.

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