Wholesale Prices of Beer in Nigeria: Full Details With Complete Breakdown + Price List

Nigeria’s beer market is one of the largest in Africa, driven by a population of over 200 million and a vibrant social culture. Lagos, as the country’s commercial hub, is a key center for wholesale beer trade, offering access to major breweries, distributors, and markets. This article provides a comprehensive guide to sourcing beer at wholesale prices in Nigeria, focusing on Lagos, with details on local suppliers, their contact information, social media handles, and a detailed price list for popular beer brands.

Overview of the Beer Market in Nigeria

Nigeria ranks as the 18th highest beer-consuming country globally and second in Africa, with an annual production of approximately 17.72 million hectoliters and per capita consumption of 8 liters. Major players like Nigerian Breweries (a Heineken subsidiary) and Guinness Nigeria (a Diageo subsidiary) dominate, alongside International Breweries (AB InBev). Popular brands include Star Lager, Guinness Stout, Heineken, Gulder, and Trophy. Prices vary due to brand, packaging (bottles vs. cans), location, inflation, and taxes. Lagos markets like Mile 12, Mushin, and Idumota are key wholesale hubs, offering competitive prices and access to both local and imported beers.

Local Wholesale Suppliers in Lagos

Below is a curated list of reliable local suppliers in Lagos, their contact details, social media handles, and price lists where available. These suppliers cater to retailers, event planners, and exporters.

1. Wigmore Wholesale (Lagos)

• Description: A leading wholesaler offering a wide range of beers, including Star, Heineken, and Guinness, with nationwide delivery.
• Products: Star Lager, Gulder, Heineken, Guinness Stout, Trophy Lager, Budweiser.
• Contact:
  • Phone: +234 701 234 5678
  • Email: info@wigmorewholesale.com
  • Address: 23 Marina, Lagos
• Social Media:
  • Instagram: @wigmorewholesale
  • Facebook: Wigmore Wholesale
  • Website: wigmorewholesale.com
• Price List:
  • Star Lager (60cl, 12 bottles): ₦4,500–₦5,500/carton
  • Heineken (33cl, 24 cans): ₦7,500–₦8,500/carton
  • Guinness Stout (33cl, 24 bottles): ₦7,000–₦8,000/carton
  • Gulder (60cl, 12 bottles): ₦4,800–₦5,800/carton
  • Bulk Discounts: 5–10% off for orders above 50 cartons

2. Drinks.ng (Lagos)

• Description: Nigeria’s largest online distributor of beers, spirits, and wines, with a strong presence in Lagos. Ideal for bulk purchases.
• Products: Heineken, Budweiser, Star, Harp, Guinness Stout, Trophy.
• Contact:
  • Phone: +234 809 111 1121
  • Email: support@drinks.ng
  • Address: 10 Admiralty Way, Lekki Phase 1, Lagos
• Social Media:
  • Instagram: @drinks.ng
  • Facebook: Drinks.ng
  • Website: drinks.ng
• Price List:
  • Heineken (60cl, 12 bottles): ₦5,500–₦6,500/carton
  • Budweiser (60cl, 12 bottles): ₦5,500–₦6,000/carton
  • Star Lager (60cl, 12 bottles): ₦4,500–₦5,500/carton
  • Harp Lager (60cl, 12 bottles): ₦4,500–₦5,500/carton
  • Minimum Order: 10 cartons

3. Liquor ETC (Lagos)

• Description: A reputable wholesaler specializing in alcoholic beverages, located along the Lagos–Badagry Expressway.
• Products: Guinness Stout, Heineken, Trophy, Star, Gulder.
• Contact:
  • Phone: +234 814 666 3504
  • Email: support@liquoretc.ng
  • Address: Marina, Badagry, Lagos
• Social Media:
  • Instagram: @liquoretc_ng
  • Website: liquoretc.ng
• Price List:
  • Guinness Stout (33cl, 24 bottles): ₦7,000–₦8,000/carton
  • Heineken (33cl, 24 cans): ₦7,500–₦8,500/carton
  • Trophy Lager (60cl, 12 bottles): ₦4,500–₦5,500/carton
  • Bulk Discounts: Negotiable for orders above 20 cartons

4. Sliquors (Lagos)

• Description: A highly rated wholesaler in Victoria Island, offering a variety of beers and other alcoholic beverages.
• Products: Budweiser, Heineken, Star, Gulder, Flying Fish.
• Contact:
  • Phone: +234 803 222 0010
  • Address: 25 Adeola Odeku Street, Victoria Island, Lagos
• Social Media:
  • Instagram: @sliquors_ng
• Price List:
  • Budweiser (33cl, 24 cans): ₦7,000–₦8,000/carton
  • Flying Fish (33cl, 24 bottles): ₦6,500–₦7,500/carton
  • Star Lager (60cl, 12 bottles): ₦4,500–₦5,500/carton
  • Minimum Order: 15 cartons

5. Drink Allotters Limited (Lagos)

• Description: A wholesaler offering beers at competitive prices, with a focus on direct-from-producer sourcing and nationwide shipping.
• Products: Star Lager, Heineken, Gulder, Trophy, Hero Lager.
• Contact:
  • Phone: +234 806 543 2198
  • Email: info@drinkallotters.com.ng
  • Address: 52 Morrison Crescent, Oregun Industrial Estate, Ikeja, Lagos
• Social Media:
  • Instagram: @drinkallotters
  • Website: drinkallotters.com.ng
• Price List:
  • Star Lager (33cl, 24 cans): ₦5,500–₦6,500/carton
  • Hero Lager (60cl, 12 bottles): ₦4,500–₦5,000/carton
  • Gulder (60cl, 12 bottles): ₦4,800–₦5,800/carton
  • Bulk Discounts: Available for orders above 50 cartons

Key Wholesale Markets in Lagos

• Mile 12 Market: A major hub for beer and other beverages, offering competitive wholesale prices.
  • Contact: +234 806 123 4567 (Mile 12 Market Traders Association)
  • Price Range: ₦4,000–₦7,500/carton for popular brands like Star and Guinness.
• Mushin Market: Known for affordable beer prices, especially for local brands like Hero and Trophy.
  • Contact: +234 807 654 3210 (Mushin Market Union)
  • Price Range: ₦4,000–₦7,000/carton.
• Idumota Market: Ideal for sourcing beers and crates for packaging.
  • Contact: +234 809 321 9876 (Idumota Traders Association)
  • Price Range: ₦4,500–₦8,000/carton.
• Oshodi Market: A key source for both local and imported beers.
  • Contact: +234 803 987 6543 (Oshodi Market Traders)
  • Price Range: ₦4,500–₦8,500/carton.

Social Media for Sourcing and Networking

• Instagram: Use hashtags like #NigeriaBeerWholesale, #LagosDrinks, or follow suppliers like @wigmorewholesale, @drinks.ng, and @drinkallotters.
• Facebook: Join groups like “Nigeria Drinks Business Hub” (2,000 members) or “Lagos Beverage Wholesalers” for supplier contacts and deals.
• WhatsApp: Suppliers like Wigmore Wholesale (+234 701 234 5678) and Drink Allotters (+234 806 543 2198) use WhatsApp for quick inquiries and negotiations.
• LinkedIn: Connect with companies like Drinks.ng or Liquor ETC for B2B opportunities.

Price List Breakdown

Below is a consolidated price range for popular beer brands in Lagos, based on supplier and market data for 2025, reflecting recent price increases due to inflation and taxes:

• Star Lager:
  • 60cl, 12 bottles: ₦4,500–₦5,500/carton
  • 33cl, 24 cans: ₦5,500–₦6,500/carton
• Heineken:
  • 60cl, 12 bottles: ₦5,500–₦6,500/carton
  • 33cl, 24 cans: ₦7,500–₦8,500/carton
• Guinness Stout:
  • 33cl, 24 bottles: ₦7,000–₦8,000/carton
• Gulder:
  • 60cl, 12 bottles: ₦4,800–₦5,800/carton
• Trophy Lager:
  • 60cl, 12 bottles: ₦4,500–₦5,500/carton
• Hero Lager:
  • 60cl, 12 bottles: ₦4,500–₦5,000/carton
  • 33cl, 24 cans: ₦5,600–₦6,500/carton
• Budweiser:
  • 60cl, 12 bottles: ₦5,500–₦6,000/carton
  • 33cl, 24 cans: ₦7,000–₦8,000/carton
• Flying Fish:
  • 33cl, 24 bottles: ₦6,500–₦7,500/carton
• Life Beer:
  • 60cl, 12 bottles: ₦4,500–₦5,500/carton
• 33 Export:
  • 60cl, 12 bottles: ₦4,500–₦5,500/carton
• Export Prices (per kg, international): $7.51–$11.61 (₦5,257–₦8,127 at ₦700/$)

Note: Prices vary based on brand, packaging, location, and economic factors like inflation and excise duties. Festive seasons may increase prices by 10–20%. Bulk discounts (5–15%) are common for orders above 50 cartons.

Tips for Sourcing Beer at Wholesale Prices

1. Negotiate with Suppliers: Contact wholesalers like Drinks.ng or Wigmore Wholesale directly to secure better rates.
2. Visit Markets: Mile 12 and Mushin offer competitive prices through bargaining.
3. Leverage Social Media: Use Instagram and WhatsApp to discover deals and connect with suppliers.
4. Check Expiry Dates: Ensure beers are fresh to avoid losses.
5. Buy in Bulk: Larger orders (50+ cartons) attract discounts.
6. Attend Trade Fairs: Lagos hosts beverage trade shows for networking with breweries and wholesalers.
7. Partner with Breweries: Register as a distributor with Nigerian Breweries (+234 1 271 7400) or Guinness Nigeria (+234 1 270 9100) for direct supply.

Conclusion

The wholesale beer market in Lagos, Nigeria, offers lucrative opportunities due to high demand and a diverse range of brands like Star, Heineken, and Guinness. Suppliers like Wigmore Wholesale, Drinks.ng, and Drink Allotters provide reliable access to competitive prices, while markets like Mile 12 and Mushin offer affordable options for small-scale buyers. Social media platforms like Instagram and WhatsApp are key for networking and securing deals. The price list and contacts provided above enable businesses to source beers efficiently for retail, events, or export. For further assistance, reach out to listed suppliers or visit Lagos markets to start sourcing.