Integral Ad Science Salary in Nigeria 2025: Full Details With Complete Breakdown

Integral Ad Science (IAS) is a global leader in digital media measurement and optimization, providing solutions to ensure ads are viewed by real people in safe, suitable environments. Headquartered in New York, IAS operates in multiple countries, including Nigeria, where it supports advertisers, publishers, and media platforms. While IAS has a presence in Nigeria, detailed salary data specific to its Nigerian operations is limited, as the company does not publicly disclose localized compensation structures. This article compiles available data from sources like Glassdoor, Salary.com, and Levels.fyi, supplemented by insights into Nigeria’s tech and advertising industry, to provide a comprehensive breakdown of estimated salaries for IAS employees in Nigeria for 2025.


Overview of Integral Ad Science Salaries in Nigeria

Salaries at IAS in Nigeria are influenced by factors such as role, experience, education, location, and the company’s global compensation policies. As a multinational tech firm, IAS typically offers competitive salaries benchmarked against local and international standards, particularly in Lagos, Nigeria’s tech and business hub. Salaries for national staff are paid in Nigerian Naira (NGN), while expatriate roles may be compensated in USD with additional allowances.

  • Estimated Salary Range: Based on Nigeria’s tech industry and IAS’s global salary trends, salaries likely range from ₦150,000 to ₦1,500,000+ per month for national staff, with senior or expatriate roles potentially exceeding ₦2,000,000 per month.
  • Global Context: In the U.S., IAS salaries average $99,735 annually (₦16,627,500 at 2025 exchange rates of ₦1,667/USD), with ranges from $87,720 to $113,049 (₦14,622,840 to ₦18,849,283). In Nigeria, salaries are adjusted to local economic conditions, typically lower but competitive within the tech sector.
  • Average Estimate: For IT and tech-related roles in Nigeria, an average salary at IAS is estimated at ₦500,000–₦800,000 per month, aligning with Nigeria’s high-end tech compensation (e.g., Andela, Flutterwave).

Salary Breakdown by Role

Given the lack of Nigeria-specific salary data for IAS, the following estimates are derived from global IAS salary trends, Nigeria’s tech industry benchmarks, and roles likely present in IAS’s Nigerian operations (e.g., software engineering, account management, data analysis). Salaries are adjusted to reflect local economic conditions.

  1. Software Engineer:
    • Role: Develops and maintains IAS’s ad verification and optimization platforms, using languages like JavaScript, Python, or Java.
    • Salary: Estimated at ₦400,000–₦900,000 per month in Nigeria, based on U.S. salaries of $135,000–$221,000 annually (~₦18,795,000–₦30,747,000) and Nigeria’s tech sector averages (₦440,000/month for Full-Stack Developers). [From prior IT conversation]
    • Qualifications: Bachelor’s degree in computer science; 2–5 years of experience; skills in UI development, analytics, or SQL.
    • Example: A mid-level Software Engineer in Lagos might earn ₦600,000 per month, with potential bonuses.
  2. Account Executive:
    • Role: Manages client relationships, drives ad sales, and ensures client satisfaction with IAS’s measurement solutions.
    • Salary: Estimated at ₦300,000–₦600,000 per month, based on U.S. salaries of $205,470 annually (base: $93,624, additional: $111,846) and Nigeria’s marketing roles (~₦350,000/month).
    • Qualifications: Bachelor’s degree in marketing, business, or related fields; 3–5 years of sales experience.
    • Example: An Account Executive in Abuja might earn ₦400,000 per month plus commissions.
  3. Data Analyst/Data Scientist:
    • Role: Analyzes ad performance data, builds insights, and supports optimization strategies.
    • Salary: Estimated at ₦350,000–₦700,000 per month, based on U.S. Data Analyst salaries of $104,557 annually and Nigeria’s Data Scientist average (₦666,667/month). [From prior IT conversation]
    • Qualifications: Bachelor’s or master’s degree in data science or statistics; skills in Python, SQL, or BI tools.
  4. IT Specialist/Information Technologist:
    • Role: Manages IT infrastructure, supports network operations, and ensures system security.
    • Salary: Estimated at ₦500,000–₦1,000,000 per month, based on U.S. compensation of $320,390 annually and Nigeria’s IT Specialist average (₦405,067/month). [From prior IT conversation]
    • Qualifications: Advanced degree or certifications (e.g., AWS, CISSP); 5+ years of experience.
  5. Financial Analyst:
    • Role: Supports budgeting, financial reporting, and strategic planning for IAS’s Nigerian operations.
    • Salary: Estimated at ₦250,000–₦400,000 per month, based on U.S. salaries of $103,096 annually and Nigeria’s finance roles (~₦300,000/month).
    • Qualifications: Bachelor’s degree in finance or accounting; certifications like ACCA or CFA.
  6. Vice President (Regional):
    • Role: Oversees strategic operations, client partnerships, or technical functions in Nigeria or West Africa.
    • Salary: Estimated at ₦1,200,000–₦2,000,000 per month, based on U.S. VP salaries of $447,073 annually (base: $217,417, additional: $229,656).
    • Qualifications: MBA or advanced degree; 10+ years of leadership experience.
  7. Corporate Recruiter:
    • Role: Manages hiring processes, sources talent, and aligns recruitment with business goals.
    • Salary: Estimated at ₦400,000–₦600,000 per month, based on U.S. salaries of $243,136 annually and Nigeria’s HR roles (~₦400,000/month).
    • Qualifications: None specified; likely a bachelor’s degree and 3–5 years of HR experience.
  8. Client Services Associate (Entry-Level):
    • Role: Supports client account teams, handles administrative tasks, and assists with ad campaigns.
    • Salary: Estimated at ₦150,000–₦250,000 per month, based on U.S. salaries of $44,274 annually and Nigeria’s entry-level tech roles (~₦150,000/month).
    • Qualifications: Bachelor’s degree; 0–2 years of experience.

Benefits and Allowances

IAS offers competitive benefits globally, likely adapted for Nigeria’s market to attract talent in the tech and advertising sectors:

  • National Staff:
    • Bonuses: Performance-based, estimated at ₦100,000–₦500,000 annually, with a reported 10% end-of-year bonus on base salary in some regions.
    • Health Insurance: Comprehensive coverage, including private medical plans, common in Nigeria’s tech firms.
    • Pension Contributions: Mandatory 8% employee, 10% employer contributions under Nigeria’s Pension Reform Act.
    • Annual Leave: Typically 20–30 days per year, with flexible options.
    • Training: Access to professional development, e.g., certifications in analytics or ad tech.
    • Cost-of-Living Allowance: Estimated at ₦40,000–₦100,000 per month in Lagos.
    • Remote Work: Hybrid model, with some roles allowing remote work-from-home options.
  • Expatriate Staff:
    • Hardship Allowance: 5–10% of salary for high-risk or high-cost cities like Lagos.
    • Accommodation: Fully covered during assignments.
    • Travel and Relocation: Covers flights and luggage transport.
    • Pension Plan: 17% employer contribution, with retirement at age 62.
    • Loss-of-Earnings Insurance: Salary continuance for up to 720 days days for illness or or accidents.

Factors Influencing Salaries

  1. Experience:
    • Entry-Level (0–2 years): ₦150,000–₦350,000 per month (e.g., Client Services Associate).
    • Mid-Level (3–5 years): ₦350,000–₦800,000 per month (e.g., Software Engineer, Account Executive).
    • Senior-Level (6+ years): ₦800,000–₦2,000,000+ per month (e.g., Vice President).
  2. Education:
    • Bachelor’s Degree: Average of ₦300,000–₦500,000 per month for tech roles.
    • Master’s Degree: Increases salaries by 10–20%, e.g., ₦600,000–₦900,000 per month for IT Specialists.
    • Certifications (e.g., AWS, CFA) boost earnings by 5–15%.
  3. Location:
    • Lagos: Highest salaries, averaging ₦500,000–₦1,000,000 per month for mid-level roles, due to its tech hub status.
    • Abuja, Port Harcourt: Slightly lower, starting at ₦300,000 per month.
    • Rural areas, if applicable, offer lower salaries but may include allowances.
  4. Role and Specialization:
    • Technical roles (e.g., Software Engineer, IT Specialist) earn more than administrative or client-facing roles.
    • Skills in ad tech, analytics, or cloud computing command premiums.
  5. Gender:
    • Limited data on gender pay gaps, but tech industry trends suggest men may earn ~13% more in similar roles.
  6. Economic Factors:
    • Nigeria’s 33% inflation rate in 2025 erodes real income, impacting lower-paid roles.
    • IAS’s reliance on global ad spend may affect bonus pools.

Challenges and Employee Feedback

  • Limited Local Data: Salary transparency for IAS in Nigeria is low, requiring reliance on estimates and global benchmarks.
  • Work-Life Balance: Some employees report challenges with workload in fast-paced tech roles, though IAS offers flexible PTO globally.
  • Job Security: Layoffs have been reported in other regions, raising concerns for Nigerian staff in non-core roles.
  • Compensation Satisfaction: Globally, IAS employees rate compensation 3.9/5, suggesting competitive pay but room for improvement in Nigeria’s high-cost environment.
  • Management: Mixed reviews, with some noting poor communication or micromanagement in certain teams.

Comparison to Other Professions

  • IHS Towers: Averages ₦327,608 per month, comparable to IAS mid-level roles but lower for technical positions. [From prior conversation]
  • Information Technology: Averages ₦169,561–₦405,067 per month, aligning with IAS’s lower-to-mid-level tech roles. [From prior conversation]
  • International Relations: Averages ₦147,636–₦1,000,000 per month, similar to IAS’s range but with fewer bonuses. [From prior conversation]
  • Investment Banker: Averages ₦194,000–₦562,500 per month, competitive with IAS mid-level roles but with higher bonuses. [From prior conversation]

Recruitment and Requirements

  • Eligibility:
    • Entry-Level: Bachelor’s degree in computer science, marketing, or related fields; 0–2 years of experience.
    • Mid-to-Senior Level: Advanced degrees or certifications; 3–10+ years of experience for technical or leadership roles.
  • Skills: JavaScript, analytics, UI development, SQL, or ad tech expertise.
  • Recruitment Process: Applications via integralads.com/careers, LinkedIn, or MyJobMag, followed by coding tests (for tech roles), interviews, and assessments.
  • Job Opportunities: Likely roles in Nigeria include Software Engineer, Account Executive, and Data Analyst, though specific openings are not listed for Nigeria.

Conclusion

Integral Ad Science offers competitive salaries in Nigeria, estimated at ₦150,000 to ₦1,500,000+ per month, with technical roles like Software Engineers and IT Specialists earning ₦400,000–₦1,000,000 per month and senior roles like Vice Presidents reaching ₦1,200,000–₦2,000,000. Benefits include bonuses, health insurance, pension contributions, and training, with allowances for high-cost areas like Lagos. While precise Nigeria-specific data is limited, IAS’s global compensation trends and Nigeria’s tech industry benchmarks suggest it is a top employer in the ad tech space. Challenges like inflation and potential job security concerns persist, but IAS’s focus on innovation makes it attractive for tech professionals. For current job openings, visit integralads.com/careers or platforms like MyJobMag and LinkedIn.


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